Make Each Click Count Hosted By Andy Splichal · 2025-03-07 · 26 min
Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform. Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video content creation. Whether you're an e-commerce store seeking to stand out or a marketer looking for innovative ways to boost conversions, this episode promises a wealth of actionable insights. You won’t want to miss learning how to leverage video commerce to accelerate your sales and secure your market presence. Learn more: Website LinkedIn ABOUT THE HOST: Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence , and the Founder of Make Each Click Count University .
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