Madvertising by AdQuick · 2026-04-23 · 24 min
A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.
Senda Ben Abdallah - The state of streaming ads | E8750 / 100Andrew Covato - growth and measurement83 / 100Jordan West - An intro to TikTok Shop and the changing e-commerce landscape | E86Gregory Kennedy - B2B marketing in the age of AI | E85Lee Bofkin - Making Ads People Don’t Scroll Past | E84