Lochhead on Marketing · 2025-08-21 · 1h 2m
This week, we sat down with marketing royalty Laura Ries , the daughter of Al Ries and Chairwoman of RIES, on Follow Your Different to unpack what makes for truly powerful brand building. We thought that it was so good, it would be a shame if the folks here at Lochhead on Marketing were to miss out. So let's get everyone caught up while we wait for part 2 to drop! The discussion, sparked by American Eagle’s controversial Sydney Sweeney campaign, offers a masterclass in cutting through the noise and making brands that dominate for decades, not just news cycles. In a world obsessed with fleeting attention spans, viral TikToks, and celebrity partnerships, the rules for building a lasting brand have never been more confusing, or more misunderstood. When “attention” has become the trending currency, too many marketers forget the fundamental principles that separate overnight sensations from category-defining legends. Welcome to Lochhead on Marketing . The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Chasing Attention Versus Owning a Strategic Position Laura Ries doesn’t mince words.
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