Localization Fireside Chat · 2026-06-18 · 1h 3m
Most localization vendors believe they know how to sell. The buyer on the other side of the table usually disagrees. In this episode of the Localization Fireside Chat, Robin Ayoub sits down with Wada'a Fahel, founder of LocVerse and a global experience leader who spent more than twenty years on the client side, building localization functions from the ground up at Xerox, Harley-Davidson, and Zendesk across over 150 markets. She has sat in the chair that decides which vendors win the contract and which get the polite no. This is a rare, candid look at how enterprises really hire, manage, and walk away from language service providers. Wada'a shares why the same RFP answers land in her inbox from five or six vendors at once, why automated outreach quietly erodes trust, why clients almost never leave over price, and the single mindset shift that separates a true partner from a replaceable supplier: stop selling, start listening. If you sell localization, language technology, or any B2B service, this conversation is a mirror worth looking into.
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