Joanna Strober, Midi Health CEO, on the menopause Tupperware parties that built a unicorn

Episode notes

Joanna Strober, CEO of Midi Health, joins Chrissy Farr to talk about building one of the first scaled companies in women's midlife health, and why the category didn't produce a unicorn until this year despite an obvious market need. They cover Midi's "B2B for show, B2C for dough" strategy, how a 150-patient pilot turned a hormone-access company into a full primary care business, and what changed when Joanna posted a public apology to patients on LinkedIn after a patch shortage overwhelmed the company's support team. - SPONSOR: Baker Health This episode is

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