Life Changing Money with Barbara Schreihans · 2026-08-05 · 19 min
What if one signature event could grow your email list, create valuable business relationships, and build a clear pathway to your paid offers? In this episode of Life Changing Money, Barbara sits down with copywriter, entrepreneur, and Copy Confidence Society founder Marisa Corcoran to discuss how online summits can transform a business. Marisa explains how she created The Copy Chat, a free, multi-day virtual summit focused on copywriting. When she launched the event in 2018, she had only 75 people on her email list (including her mom and best friend). Within a year, her list had grown to 5,000 subscribers, helping her generate a $112,000 launch followed by a $300,000 launch. Marisa shares why virtual summits are about much more than borrowing another speaker’s audience. When created strategically, they can lead to collaborations, referrals, stronger industry relationships, increased visibility, and an audience filled with people who are prepared to buy.
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