Lean & Mean Real Estate Team · 2026-06-18 · 24 min
Everyone talks about their wins. Very few talk about the expensive mistakes. This quarter, Josh and Kelly attempted to use AI to handle direct message conversations with potential leads. On paper, it looked brilliant. They spent weeks building custom AI workflows, training prompts, and creating systems designed to replicate human conversations. There was just one problem. It didn't work. In this candid episode, they unpack what went wrong, why technology couldn't replicate the human element they were looking for, and the surprising lesson they learned about what actually drives trust and conversions in today's market. As AI becomes more powerful, business owners face an important question: What should be automated, and what still requires a human touch? This conversation explores where that line exists today. Things You'll Learn In This Episode - Why some AI automations create more problems than they solve Just because technology can do something doesn't mean it should. - The hidden skill behind high-converting lead conversations The ability to stay curious, ask better questions, and keep the focus on the customer remains a competitive advantage.
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