Leaders of Analytics · 2024-07-08 · 50 min
Brian Ferris is a seasoned expert with over two decades of experience in technology and advanced analytics. Brian has an impressive track record, having worked in IT consulting for 9 years and client-side roles for 13 years with major organisations like the European Central Bank, BAT, Heineken, Nike and Loyalty New Zealand. In this episode, we dive into Brian's journey from supply chain operations to becoming Chief Data, Analytics and Technology Officer at Loyalty New Zealand. We explore the pivotal moments that shaped his approach to analytics and the leadership qualities essential for fostering a culture that embraces advanced analytics. We also discuss his new book, "Transition to Advanced Analytics: Get a Return on Your Analytics Investment," co-authored with Jason Tan. Brian shares what inspired him to write the book, provides a synopsis, and highlights key takeaways for organisations looking to transition to advanced analytics. Topics covered: Brian's analytics leadership journey: Discover the key factors that contributed to Brian's successful career progression and the pivotal moments that shaped his approach to analytics.
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