Viktoria Soltesz, Founder & CEO of PSP Angels | Episode 466

Episode notes

Ever launched a beautiful product only to watch payments derail the experience? We sat with Viktoria Soltesz - founder of PSP Angels and the Soltesz Institute - to map the hidden decisions that make or break money movement. From onboarding demands and documentation to routing choices and settlement timelines, Viktoria shows how banking and payment flows now shape product, compliance, data, and brand trust. The takeaway is bold and practical: treat payments as strategy, not plumbing. We dig into messy, real-world stories: a global group juggling multiple entities, providers, and file formats; a luxury e-commerce brand whose purple checkout clashed with a green identity and crushed conversions; and a marketplace shut down over a single high-risk SKU. Viktoria explains why “cheapest fees” can cost the most when integration pain, risk appetite, and provider incentives are ignored. She also exposes conflicts in referral-driven deals and makes the case for an ethical, merchant-first approach that starts with a comprehensive payments health check. The conversation builds toward a clear solution: appoint a Chief Payments Officer.

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