Why Optimizely is Betting on Agentic AI | Cory Liebgott, VP of Product (Optimizely)

Episode notes

How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is building agentic AI tools that put customer trust at the center. Cory shares how her team: Pivoted away from risky benchmarking AI to focus on agentic AI tailored to each customer’s brand and data Launched Opal, Optimizely’s AI suite built on Google Gemini, with strict governance to keep customer data secure Developed experimentation agents that suggest test ideas, run experiments, and summarize results Built internal AI tools like OptiGPT to streamline workflows, from PRDs to customer research, boosting productivity across teams Links LinkedIn: Optimizely: Chapters 00:00 Introduction 01:52 Implementing Agentic AI at Optimizely 04:58 The Importance of Customer Feedback 06:27 Using AI Tools Internally at Optimizely 15:30 DocuSign and the Squeaky Wheel Problem 30:36 Conclusion Follow LaunchPod on YouTube We have a new YouTube page ! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do?