When to Add Product Friction & How to Reduce 12 PM AI setups to One Team OS | Kunal Thadani (Houzz)

Episode notes

At dating app The League, Kunal Thadani's team found that when daily matches took longer to load, people stopped skimming profiles and started actually reading. The wait wasn't a cost - it was the product saying these matches are worth your time. Now he's Senior Director of Product at Houzz, a platform for homeowners to plan renovations, and his take is that the goal was never no friction. It's to create the right kind of friction. In this episode, Kunal drops his: His three-part framework for productive friction, and The two ways friction turns toxic, including the one that punishes your most loyal customers Plus, everyone is building AI workflows for themselves right now. Almost nobody is building them for a team, and Kunal has the clearest answer I've heard in a long time for what that looks like.

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