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When CPO Becomes CMO: The Expanding Role of Product Leaders | Karen Chao (Flowspace)

LaunchPod · 2025-11-18 · 27 min

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Topics in this episode

Product ManagementSaaSdigital experiencedigital product experiencehead of product

Episode notes

Today, we’re joined by Karen Chao, Chief Product Officer at Flowspace, an ecommerce logistics platform, where she’s also taken on a role as head of marketing. Previously, Karen held product leadership roles at Apple, Replicon, Innit, and more. In this episode, Karen shares: How she ended up running Marketing on top of Product, and how bringing these two functions under one leader has improved go-to-market for Flowspace The biggest surprises she’s uncovered running marketing as a product leader, from chaotic tool stacks to the next wave of AI-powered go-to-market automation And how Flowspace’s product team uses AI tools like Cursor and Claude to accelerate discovery and prototyping, and even ship small bug fixes straight to production without Engineers involved Links Karen's LinkedIn: Flowspace: Resources (Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec.

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