The Anti-Headcount Billion-Dollar eCom Playbook | David Cost, CDO (Rainbow Shops)

Episode notes

How many engineers does it take to run the ecommerce site for a retail company that does over a billion dollars in revenue per year? Well, if you’re Rainbow Shops, the answer is just 2. Most ecommerce teams assume scale requires more engineers, more tools, more complexity. Chief Digital Officer David Cost has built something many people in ecommerce would say isn't possible — a lean, fast-moving digital operation that runs on vendor partnerships instead of a massive internal team. Two engineers, hundreds of programmers' worth of output, and none of the overhead that comes with scaling the traditional way.