Inside MailChimp's PLG Engine | Lauren Schuman, VP of Prod. Growth (Bitly) | LaunchPod

Episode notes

On today’s episode, our guest is Lauren Schuman, VP of Product Growth at Bitly & former Sr. Dir. of Product Growth at MailChimp. In this episode, we discuss: How Lauren created product-led growth (PLG) as a discipline at MailChimp and turned it into a systematic growth engine The turnaround story behind a failed product launch, and how it led to a 183% spike in adoption overnight Why lagging engagement pushed her to lead a ground-up rebuild of MailChimp’s core email editor to improve growth Links LinkedIn: Chapters 00:00 Introduction to Lauren Schumann 03:09 Transition to E-commerce and PLG 07:15 Joining MailChimp and Early Challenges 09:50 Implementing PLG at MailChimp 13:43 Navigating Organizational Politics 19:03 Improving User Experience at MailChimp 19:26 Defining Key Customer Journey Metrics 20:30 Challenges and Solutions in Email Activation 21:40 Balancing Core Competencies and Expansion 22:59 The Role of AI in Product Management 24:50 Human Touch in the Age of Automation 27:48 Future of AI and Personalization 34:50 Outro Follow LaunchPod on YouTube We have a new YouTube page ! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do?

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