Copilot, Claude, & OptiGPT: The AI Stack Driving Optimizely

Episode notes

How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is using AI into both customer-facing solutions and their own product workflows. Cory shares how her team: Uses Copilot and Claude for everything from PRD writing and meeting recaps to translating technical language into accessible insights Developed OptiGPT, an internal AI assistant that surfaces customer data, product knowledge, and HR policies in seconds Built a customer-facing AI query tool that also became a surprise hit internally for measuring customer health and engagement Encourages a culture of experimentation where PMs demo and share AI tools, turning emergent use cases into productivity boosts across teams Links LinkedIn: Optimizely: Chapters 00:38 Exploring AI tools as a team 01:43 Real-world AI productivity wins 03:16 Inside OptiGPT: Optimizely’s AI assistant 04:08 Using AI for research and prototyping 05:10 When AI surprises: Emergent capabilities 06:22 Lessons learned: Sharing and experimenting Follow LaunchPod on YouTube We have a new YouTube page ! Watch full episodes of our interviews with PM leaders and subscribe!