Killer Concept · 2026-01-19 · 5 min
What exactly makes a podcast grow? Some people think it's the right social media or promotion strategy. Others think you need a budget for ads and hiring. Others suspect it requires a famous face or well-known brand or network behind you. And then there's the classic bit of advice that if you just stay consistent and keep publishing long enough, eventually your show is bound to gain traction and maybe even take off. The truth is that while all of these things can help, none of them are enough to grow a show. Because when it comes to growing a podcast, almost the only thing that matters is the strenght and hookiness of your show concept. Get it right and all your marketing tactics, no matter how poorly executed, will work wonderfully. Get it wrong, and no matter how hard you market, or how big your budget, you’ll always struggle to grow. So what exactly makes a great (highly growable) show concept? That’s where this show comes in. On every episode of Killer Concept, we’ll take a generic show idea and develop it into a must listen show.
