JUST Branding · 2026-06-08 · 44 min
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at Together, they explore what actually becomes valuable in a world where production is abundant. We discuss: • The difference between execution and expertise • Why many creative firms still struggle to position themselves clearly • What clients are really paying for at the highest level • Why judgment, trust, and perspective matter more than ever • How AI is reshaping pricing, specialization, and creative work • What makes a firm truly irreplaceable This conversation is for designers, strategists, consultants, and creative entrepreneurs who want to move beyond being seen as a pair of hands and become trusted experts.
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