jobTopia with Tony Moore · 2026-05-01 · 27 min
Tony welcomes back a former guest to learn about the world of bees and honey and her work at Nate's Honey, the #1 brand in honey in the United States. The Honey Industry in the U.S. is over a billion dollars in retail sales, with roughly 157 million pounds consumed annually. Meet Natalie Roesler . She is the Senior Director of Innovation at Sweet Harvest Foods . It's a growing category that's been expanding year over year, driven by consumer interest in natural, minimally processed sweeteners. Innovation Philosophy: Honey as the Star Nate's emphasizes quality, consistency, traceability, and minimal processing - gently warmed honey with pollen and enzymes left intact. Innovation isn't about adding honey as just another sweetener; it's about celebrating its natural benefits and expanding into adjacent categories that fit consumer lifestyles. Nut butters (honey-infused) Fruit spreads Lozenges and other wellness items The team starts with deep consumer understanding through segmentation - knowing Nate's buyers already purchase nut butters, fruits, spreads, and similar items. New products celebrate honey while staying clean-label and delivering on wellness.
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