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#5552It's Not About The Money41.0 / 100Get badge
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It's Not About The Money

Hosted by Catherine Morgan

You don't need another budget… you need to feel safe with money. It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling.

390 episodes · publishes weekly · latest 2026-05-25 · ~37 min/episode

Rank

#5552

Substance

41.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Finance rank

#539 of 549

Best B2B Finance Podcasts →

Across the index

#5552 of 6182

Substance

Top 90%

outscores 10% of the index

Why it scores where it does

It's Not About The Money ranks #5552 on The B2B Podcast Index with a substance score of 41.0 out of 100, scored across 1 recent episode. It scores highest on originality and guest caliber. The ADHD-perimenopause-RSD intersection is a genuinely underserved topic and gets marginal credit for that, but the conversation never develops a contrarian or first-principles argument - it stays firmly in validating, supportive wellness-podcast territory with no fresh frameworks or counterintuitive claims.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

8.0 / 20

The episode is primarily two friends sharing personal anecdotes and mutual validation about ADHD and perimenopause, with a lengthy live EFT tapping demo that generates almost zero informational content. A handful of data points exist but they are surface-level and buried in extended personal narrative.

“we know there's an estrogen and dopamine connection we also know that neurodivergent women and girls have more extreme hormonal fluctuations and more extreme hormonal sensitivity”

“there's a statistic around about 50% of neurodivergent women also suffer with PMDD”

Originality

9.0 / 20

The ADHD-perimenopause-RSD intersection is a genuinely underserved topic and gets marginal credit for that, but the conversation never develops a contrarian or first-principles argument - it stays firmly in validating, supportive wellness-podcast territory with no fresh frameworks or counterintuitive claims.

“we're understanding that perimenopause seems to come earlier and it seems to come harder with neurodivergent women”

“just go easy on yourself and you can't know it all”

Guest Caliber

9.0 / 20

Kate Moryoussef is a self-identified lifestyle/wellbeing coach and EFT practitioner whose authority rests entirely on personal lived experience and her own podcast and book; she is not a clinician, researcher, or practitioner who has operated at demonstrable scale, and her credentials are thin for a B2B operator audience.

“Kate is a ADHD women's lifestyle and wellbeing coach. She is an EFT practitioner”

“I wrote the book you know the ADHD women's well-being toolkit for that exact reason”

Specificity & Evidence

8.0 / 20

There are a small number of concrete references - Dr. William Dodson coining RSD, a 50% PMDD prevalence claim, an NHS wait-time mention, and a $14.99 book price - but no studies are cited, the PMDD statistic is unsourced, and the overwhelming majority of claims rest on anecdote and self-report.

“RSD is rejection-sensitive dysphoria. It was coined by a psychiatrist called Dr. William Dodson”

“there's a statistic around about 50% of neurodivergent women also suffer with PMDD”

Conversational Craft

7.0 / 20

The host consistently re-centres questions around her own parallel experiences, asks long multi-part softballs, never pushes back on an uncited claim, and turns the episode into a mutual appreciation session; the live EFT demo further displaces any interrogative craft with promotional content.

“I mean, the journey you've been on literally parallels my entire own experience”

“Thank you so much for taking the time to write it. There really are some phenomenal tools in that book and I would highly recommend anyone”

Standout episodes

  • Why Your Brain Feels Different in Perimenopause - ADHD, Hormones & RSD with Kate Moryoussef

    2026-05-25

    41

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Why Your Brain Feels Different in Perimenopause - ADHD, Hormones & RSD with Kate Moryoussef

    2026-05-25 · 40 min

    41 / 100

Frequently asked

What is It's Not About The Money's substance score?
It's Not About The Money scores 41.0 out of 100 for substance and ranks #5552 on The B2B Podcast Index. That puts it ahead of 10% of the B2B podcasts we rank and #539 of 549 in Finance. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is It's Not About The Money worth listening to?
It's Not About The Money is ranked on The B2B Podcast Index with a substance score of 41.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts It's Not About The Money?
It's Not About The Money is hosted by Catherine Morgan.
How often does It's Not About The Money publish?
It's Not About The Money publishes weekly, has 390 episodes, released its most recent episode on 2026-05-25.
Which It's Not About The Money episode should I start with?
Our highest-scoring recent episode is "Why Your Brain Feels Different in Perimenopause - ADHD, Hormones & RSD with Kate Moryoussef" (41/100) - a good place to start.

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Ranked #539 on The B2B Podcast Index
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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

It's Not About The MoneyADHD Women's Wellbeing ToolkitBalanceEFT

Guests who've appeared

Kate Moryoussef

Topics this show covers

The themes that come up most across this show's episodes.

Nervous system regulationVagus nerveADHD in womenPerimenopause and hormonesRejection-sensitive dysphoria (RSD)Estrogen-dopamine connectionPMDD (premenstrual dysphoric disorder)Emotional freedom technique (EFT)Dr. William DodsonADHD women's wellbeing toolkit

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