
It’s Not You · 2026-06-26 · 1h 25m
Key moments - from our scoring
Substance score
52 / 100
Five dimensions, 20 points each
P Hospitality founders explain how daily masterminds became the cornerstone of scaling from one restaurant to multiple locations across different concepts. The husband-and-wife team - who grew a family Italian restaurant 5x in eight years before selling to launch P Hospitality in January 2020 - reveal that every high-performing restaurant they've worked with committed to daily masterminds, while unsuccessful ones abandoned them during busy seasons. Training and onboarding emerge as the critical bottleneck: one bad first day cascades into cultural misalignment and wasted investment across the entire team. They discuss promoting managers from within (creating "soldiers" with ownership mentality) versus external hires ("guns for hire" without institutional buy-in), drawing parallels to their own COVID reset that reduced staff to core believers still operating today. The conversation touches on wage dynamics, tip culture economics, and how price increases to fund higher wages ultimately reduce accessibility for middle-class diners - the industry's primary customers. For restaurant operators managing multiple GMs across expanding concepts, this episode maps the systems and mindset shifts required to maintain culture while scaling beyond one location.
Daily masterminds. Every high-performing restaurant committed to them consistently, while unsuccessful ones skipped them during busy seasons, missing the stress-testing opportunity that builds leadership capability.
Promoting from within creates "soldiers" with ownership mentality and buy-in because they've invested time building the business; external hires are "guns for hire" without that blood investment, making accountability much harder to establish.
Training and onboarding. One imperfect first day or week misaligns an employee from culture, wasting the entire investment and cascading failures across the team - making consistent, owner-level employee experience impossible to maintain without systems.
They viewed the closure as an opportunity to sunset what wasn't working (BOGOs, weak offerings) rather than band-aids, rebuilt with a new menu and core team of five, then relaunched as essentially a new restaurant with reinvigorated culture and community connection.
Menu prices rise dramatically (chicken parm from $20 to $60+), making dining inaccessible to middle-class consumers - the industry's primary market - creating a perpetual cycle where those wages are meant to help end up spending more on basics like food.
Our reviewer’s read on each dimension, with quotes from the episode.
There are genuinely useful operational ideas scattered through the episode - most notably the reframe from 'messaging' to 'systems,' the danger of metric-izing hospitality behaviors, and 'sterile accountability' - but they are buried in significant repetition, a lengthy tip-culture tangent, and affirmational filler from both host and guests.
I want you to start replacing the idea of messaging with just systems. We're not trying to get a message to them, we're just giving them a system to execute, and then now we can manage that system
we're missing five, ten thousand dollars in guest retention, unrealized income, we're like, well, let's just try and let's let's let's we'll figure it out
A handful of interesting framings emerge - the Hillstone 'consistency vs. personalization' contrast, the quota-as-enemy-of-genuine-hospitality observation, and 'sterile accountability' - but the bulk of the episode recycles standard management advice (chain of command, promote from within, guest recovery basics) without first-principles reasoning.
What they're selling is consistency. That's it. They're selling you consistency. You know exactly what you'll get every time you walk into a Hillstone.
we call this sterile accountability, meaning that it's just very uh um cut and dry
Eddie and Christina are genuine practitioners who built a failing restaurant from zero through COVID into a 6-7 location multi-concept group, giving them credible lived experience; however, they are cast as consulting clients learning from the host rather than dispensing expertise, which limits the signal value of their contributions.
we took that to a fine dining Italian restaurant with full bar, live entertainment, the whole nine yards, um in, you know, grew it, grew the business by 5x in eight years
we first bought our first restaurant, was a was a failing brand, and got in there, said, let's figure out a way to make this our own and make it work
The episode includes some concrete anchors - wage figures, opening timelines, a 5x growth claim - but key statistics like the '91% won't complain' and '70% of manager stress' figures are cited loosely without sourcing, and the guests' actual revenue, margin, or operational metrics are never disclosed.
tip minimum wage has gotten from 556 in 2020 to almost$11 an hour. It's$1098 right now in 2026. So in five years it's doubled
statistically it takes someone having three great experiences in your restaurant for them to become a regular
The session functions more as a consulting debrief than a podcast interview; the host delivers extended monologues and guests largely affirm or ask clarifying questions rather than offering pushback. There are a few moments of genuine problem-scoping, but the host rarely challenges a claim or draws out a genuinely uncomfortable answer.
What do you see as the downfall to that, right? Not getting this piece figured out.
I mean, I think you're right and wrong.
Computed from the transcript - who did the talking, and the words that came up most.
How do successful restaurant groups scale without losing quality, culture, or accountability? In this podcast, we break down how to create restaurant training systems that scale - especially when you’re growing from one location to multiple restaurants, managing more GMs, opening new concepts, and trying to maintain the guest experience that made you successful in the first place. You’ll hear a real conversation with restaurant owners from P Hospitality as they discuss the challenges of scaling restaurant operations, building leadership buy-in, holding managers accountable, improving employee training, and creating repeatable systems that don’t depend on the owner being in the building every day. If you’re a restaurant owner, operator, GM, or hospitality leader trying to grow the right way, this podcast will help you understand why training is not just a checklist - it’s a system of accountability, communication, follow-up, and leadership execution.
Transcribed and scored by The B2B Podcast Index.
1 - > SPEAKER_03: People always ask us, they're like, what's the 2 - > difference between the successful restaurant we worked 3 - > with and an unsuccessful? 4 - > And I'm gonna tell you right now, every high performing 5 - > restaurant we've ever worked with had daily masterminds done. 6 - > It was literally the difference. 7 - > The one thing that's always consistent is they did not 8 - > commit to the daily masterminds.
9 - > Like, oh, our team's really stressed out. 10 - > Busy season, listen, I I get it. 11 - > But we want a stress test during the busy season. 12 - > That's the whole point.
13 - > And then when they see the benefit of it too, when they get 14 - > good at it, it becomes a skill set for them. 15 - > They know how to control the narrative, implement new 16 - > systems, follow up with people, work with their teams, get more 17 - > other people, they start growing with it too. 18 - > If you own a restaurant and you're wondering how do I get my 19 - > leadership team bought in, how do I get them holding people 20 - > accountable? 21 - > I'm gonna show you three simple steps.
22 - > And I'm gonna show you by actually working with restaurant 23 - > owners. 24 - > Now, we're gonna sit down and talk to the owners of P 25 - > Hospitality. 26 - > It's a husband and wife duo, and they've been owning and running, 27 - > operating restaurants for quite some time now, right? 28 - > It's that family heirloom of theirs.
29 - > Now, not only that, but they've now owned multiple locations 30 - > with multiple concepts, and obviously multiple GMs, multiple 31 - > managers, and are really wondering how do we wringle our 32 - > managers in or GMs in and get them really motivated and 33 - > understanding accountability at a high level. 34 - > They all have great staff, right? 35 - > They love their management team, they appreciate the leadership 36 - > team, but they're trying to tighten the screws because they 37 - > really want to grow the right way.
38 - > They're about to open a new restaurant and they have a 39 - > restaurant opening after that, and they know the more I open, 40 - > the more I want to get down to the brass tacks and learn how to 41 - > actually develop my people to operate the highest level 42 - > possible so they can focus on just growing the business, and 43 - > that's where we're here to break down. 44 - > So pay attention, take notes because there's a lot to take 45 - > in. 46 - > Well, you guys have had a lot of success, right?
47 - > Um, but I would love to hear that. 48 - > Yeah, 100%. 49 - > With success comes failure. 50 - > So uh what tell us about that journey a little bit.
51 - > SPEAKER_01: We got started off in the business. 52 - > Um, you know, I was working in restaurants in high school and 53 - > mom and pop places throughout high school. 54 - > And when I went away to college, tried the corporate route, you 55 - > know, Ruth's Chris Steakhouse, a couple of other places, um, 56 - > learned a lot, and Christina did the same thing, but we ended up 57 - > eventually um moving home from college and taking over what was 58 - > a family restaurant, um, what my dad indirectly opened as a 59 - > midlife crisis.
60 - > We took a small mom and pop Italian restaurant, just beer 61 - > and wine, like the checkered table cost the whole nine yards. 62 - > We took that to a fine dining Italian restaurant with full 63 - > bar, live entertainment, the whole nine yards, um in, you 64 - > know, grew it, grew the business by 5x in eight years. 65 - > Um and once we realized there was a little bit of a ceiling, 66 - > we said, you know what, it's time to sell the business and 67 - > kind of go off on our own and take that avenue.
68 - > Um so that's when P Hospitality kind of started. 69 - > We we first bought our first restaurant, was a was a failing 70 - > brand, and got in there, said, let's figure out a way to make 71 - > this our own and make it work. 72 - > It's you know right in the middle of Boca Ratone. 73 - > There's a ton of opportunity here, ton of business, ton of 74 - > money.
75 - > I know we can make this work. 76 - > Um that was January 1st, 2020. 77 - > SPEAKER_03: Perfect time. 78 - > SPEAKER_01: Yeah, so um stress test.
79 - > Yeah, so it was it was unreal, but at the end of the day, I 80 - > think the the COVID thing almost helped us. 81 - > Our glass was half full in the fact that we looked at it as a 82 - > reset opportunity for the restaurant because we accepted 83 - > the fact that it wasn't doing well and that there was a reason 84 - > it was for sale. 85 - > And we took that and we ran with it. 86 - > We said, you know what, with the closure of COVID, we're gonna 87 - > sunset all of the things that we feel were making this restaurant 88 - > not do well.
89 - > And we did that. 90 - > We we got rid of the bogos, the you know, all the things that 91 - > you think would drive or people think drive business would were 92 - > it was the opposite of what it was doing, was killing the 93 - > business. 94 - > So um we reset it, did a whole new menu, you know, retooled the 95 - > interior a little bit, didn't go crazy. 96 - > And when we were permitted to reopen after COVID, we kind of 97 - > launched with almost a new restaurant and and reinvigorated 98 - > the restaurant, and that kind of springboarded us into you know, 99 - > number two, and then taking over our first management contract of 100 - > another restaurant, and um began a little a little bit of a 101 - > snowball.
102 - > Um, and five years down the road, our original restaurant, 103 - > our family restaurant that we owned, ended up coming up as an 104 - > opportunity. 105 - > And that's we jumped on that and created Eddie and Vinny's, and 106 - > um that was in March of 2025, and had three openings that 107 - > year, and got another another couple openings this year, so 108 - > it's just one thing has kind of led to the next, and it's been a 109 - > it's been a ride for sure, and we're really happy to be doing 110 - > it.
111 - > SPEAKER_03: That's awesome. 112 - > Um, and so with that, um did you want to add anything? 113 - > SPEAKER_00: Um no, I think during COVID it was a great time 114 - > to reset, but also what helped us is that that's what allowed 115 - > what we're good at to shine, which is having a team that 116 - > cares and providing that genuine hospitality because it gave us a 117 - > chance to go down to bare bone staff. 118 - > It was me, my husband, our executive chef, and like three 119 - > managers.
120 - > So we were running around doing to go, but we got to meet the 121 - > whole community, we got to put our personal touch on 122 - > everything, and we may not have gotten that chance without it. 123 - > So um then when we were rebuilding, we were able to 124 - > really concentrate on that. 125 - > SPEAKER_03: Yeah, I love that because that's that's sometimes 126 - > what it takes, right? 127 - > You have to kind of get a reset and see what matters and who's 128 - > bought in and and having the right team in the right places, 129 - > and yeah, I love that.
130 - > SPEAKER_01: Everybody from that initial core COVID crew is still 131 - > with us today. 132 - > SPEAKER_03: Because you gave them I think it's a they give 133 - > them you they get you get buy-in because there's so much clarity 134 - > and there's unity too, because you're there as owners really 135 - > being able to put your hands on them and and have be 136 - > mission-driven together. 137 - > And you guys go through a bonding phase like that too, 138 - > where you know that's that's it's kind of like where were you 139 - > at at that time at the moment.
140 - > And you guys were together side by side, shoulder by shoulder, 141 - > you know, going through the trudges and and rebuilding, 142 - > right? 143 - > So they had a the their DNA is in it a little bit, so they have 144 - > more commitment, more buy-in. 145 - > That's why I would say, you know, there's two hires, right? 146 - > There's two ways you can get a manager.
147 - > One, you can move move them up from within, that's how you're 148 - > gonna get a soldier. 149 - > Uh, and then you have someone you can hire from outside, and 150 - > that's a higher gun for hire. 151 - > It doesn't mean it won't work, but it's much more difficult to 152 - > get that buy-in, right? 153 - > Because they don't have the blood, they haven't put the 154 - > blood in.
155 - > It's not their baby. 156 - > When you work for a company for you know four, eight, ten years, 157 - > and you help build things, develop things, it becomes, you 158 - > know, you have a little bit of ownership in there, even if it's 159 - > not monetary, right? 160 - > You still have ownership of it because you built it and you 161 - > committed to it. 162 - > And so when you move them up into a leadership role, it just 163 - > the buy-in's crazy.
164 - > What I love about you guys is that you're successful, right? 165 - > And uh you guys have a lot of money. 166 - > I'm joking. 167 - > I was I always mess around.
168 - > I had a I had a post the other day where I said um, I forgot 169 - > what it was, it was it was something about you know, tips, 170 - > and of course, it's just so funny to me every time tips come 171 - > up, you know, or or you know, whatever. 172 - > I I was trying to change your mentality about tips, and uh uh 173 - > uh inevitably someone will always mention in the comments 174 - > pay them a living wage, you know, pay them fair, blah blah 175 - > blah. 176 - > And then one person wrote, All these owners are making so much 177 - > money.
178 - > Oh yeah, and they're and they don't pay and they pay them the 179 - > minimum. 180 - > I'm like, I'm like, it's just my it boggles my mind because I'm 181 - > like, you know, I don't think people would understand what it 182 - > would be like if there wasn't a tip culture. 183 - > Like restaurants would one out of four restaurants would go to 184 - > business, right? 185 - > Or four or three out of four restaurants would go to 186 - > business.
187 - > SPEAKER_01: It's it's funny, there's a there's a Facebook 188 - > group down in South Florida that's got 250,000 members on 189 - > it, and anytime something about tips or living wage gets gets 190 - > like sprinkled in there, it's like throwing gas at the end. 191 - > Oh, for sure. 192 - > And everybody always has something to say about it. 193 - > And I just I bite my tongue because it's not it's not worth 194 - > trying to explain, you know, at the detriment to the detriment 195 - > of like my company.
196 - > Um but you know the fact of the matter is tip minimum wage has 197 - > gotten from 556 in 2020 to almost$11 an hour. 198 - > It's$1098 right now in 2026. 199 - > So in five years it's doubled on the restaurants, and if you you 200 - > factor that into like a monetary thing, it's you know, to go up 201 - > by 100%. 202 - > It's crazy.
203 - > SPEAKER_03: Yeah, and and and and there's just so many things 204 - > to it. 205 - > They say, oh, everyone should have a living wage. 206 - > It's like what A, what is a living wage? 207 - > What is a what like what does that mean?
208 - > Yeah, how is what is well who defines that? 209 - > And then secondly, you know, every job is not supposed to be 210 - > a living wage job. 211 - > That's not how it works. 212 - > Stepping stone to the next thing, and that's how you learn 213 - > and you develop and you grow.
214 - > Because I I my first job when I was a busser, I worked two jobs 215 - > and I slept on my friend's couch. 216 - > I think he charged me like$150 or$200 a month. 217 - > And I worked two jobs to do that. 218 - > I took the bus, I didn't have a car, and you know, like, but I 219 - > worked my way up.
220 - > But at no point was I like, this is so unfair. 221 - > They should be giving me money that I can I so I can have my 222 - > own apartment. 223 - > I can why? 224 - > Like I haven't earned the skill set or the right.
225 - > And I always tell people like you have because everyone's 226 - > like, you have the right to do this. 227 - > You have the right to earn that opportunity. 228 - > That's it. 229 - > That's all that's where your rights end, in my opinion.
230 - > Like in life, period, right? 231 - > Also, like when let's just say we just said, hey, we're gonna 232 - > pay all of our servers$30 an hour because we're gonna give 233 - > everyone a living wage. 234 - > Where do we put that? 235 - > You gotta you gotta charge more.
236 - > It's in the menu, right? 237 - > SPEAKER_01: And then so now chicken parm is$60. 238 - > Yeah, exactly. 239 - > SPEAKER_03: $70,$80, right?
240 - > $90. 241 - > And then so now it's just like now uh experiences, escapism is 242 - > just less accessible, right? 243 - > Who pays the most, right? 244 - > Middle class.
245 - > Yeah. 246 - > Middle class and people that are, you know, same with like 247 - > fast food with the whole, you know, in California, I don't 248 - > know if you know this, but it's so it was so ridiculous. 249 - > Like 35, if you have 35 locations or something like 250 - > that, and you're fast food, you have to pay your employees 20 251 - > bucks an hour minimum across the board. 252 - > So you're at McDonald's, you get hired at McDonald's first job 253 - > ever, 20 bucks an hour.
254 - > And so, but where does that price go? 255 - > Now McDonald's is freaking, it's like you know,$14 for McF for 256 - > Big Mac. 257 - > Who suffers the most, it's the the consumer. 258 - > And does it the person that we're trying to get in into a 259 - > living wage, now they have to spend more money buying food.
260 - > SPEAKER_01: So it's not just a perpetual cycle of like, you 261 - > know, just driving prices up. 262 - > SPEAKER_03: Right. 263 - > And and and it costs more money, you know, and and again, it's 264 - > like it's so anyway. 265 - > My point is that you know it's it's it's a tough industry, but 266 - > you guys have seen success, right?
267 - > You guys have seen growth. 268 - > Um, most, I think, you know, it's like I kind of look at the 269 - > number, but I think like eight percent of owners have more than 270 - > one location. 271 - > Um, most of them don't last past five years, right? 272 - > So you guys have had some serious success.
273 - > And so with that though, comes challenges, especially when 274 - > scaling, you know, going from one to three, three to five, 275 - > five to seven, seven to ten, those are like big changes on 276 - > your on your level, right? 277 - > Because now you're managing multiple concepts, multiple 278 - > people, multiple roles. 279 - > You know, you don't you're not managing one GM, you're not 280 - > managing three GMs, you're now managing seven. 281 - > And that's challenging, right?
282 - > Um, so I know that's where a lot of your challenges are coming 283 - > from, but right now, what do you see as your biggest hurdle, your 284 - > biggest bottleneck? 285 - > SPEAKER_00: I think for sure training. 286 - > Um because no matter how many systems are in place, all it 287 - > takes is one day to mess everything up. 288 - > Um and we're not in the stores really ensuring that new 289 - > employee experience like we used to be.
290 - > So it's hard with all the day-to-day going on for the 291 - > in-store management teams to hold an importance to that, um 292 - > like we do. 293 - > So we've tried to be in control of it, we've tried to let go of 294 - > control, so it's just finding the balance as we grow to 295 - > whatever works best. 296 - > SPEAKER_03: What do you see as the downfall to that, right? 297 - > Not getting this piece figured out.
298 - > SPEAKER_00: Everything. 299 - > Yeah. 300 - > Like every time, everything gets messed up if the first day is 301 - > not perfect, if the first week isn't perfect, if that employee 302 - > isn't truly built into our culture from the start, it's all 303 - > it's a big investment. 304 - > That's a waste of money.
305 - > Um, it affects all of the team that we have that are invested 306 - > in that culture, it makes them feel frustrated. 307 - > Um, it's really tough. 308 - > And it ends up affecting the guest experience at the end of 309 - > the day. 310 - > SPEAKER_03: So that's what suffers the most for sure.
311 - > SPEAKER_01: We we had a conversation about this 312 - > previously, but your your team sees everything that's going on, 313 - > and if you're not setting expectations for that team 314 - > member on their first day, whether they're a dishwasher or 315 - > rather whether they're the general manager, if there's not 316 - > like a specific buy-in from them, it's the rest of the team 317 - > is gonna witness that. 318 - > They're gonna see what you accept or what you hold firm to, 319 - > and that's where they're gonna rise or fall to.
320 - > And that's been our biggest challenge in scaling, is we 321 - > that's like an inherent thing for Christina and I. 322 - > If we're in a restaurant, working the day-to-day, only 323 - > focus on one thing. 324 - > Like, you know, we always try to make sure that happens. 325 - > Now, as we're scaling, kind of conveying that to our management 326 - > teams, and you know, until we're blue in the face of you know, 327 - > the importance of this, because people don't generally 328 - > understand the important importance until like that light 329 - > bulb goes off in their head.
330 - > So figuring out the best way to get that light bulb to go off in 331 - > each manager's head as to why this is so important is has been 332 - > like a pretty big challenge because everybody's different. 333 - > SPEAKER_06: Yeah, that's a good point. 334 - > SPEAKER_01: They come from different, you know, different 335 - > backgrounds, different other restaurants. 336 - > What this worked for me here, why isn't it working here?
337 - > It's like, no, this is the way that it needs to happen. 338 - > Um, this is the way we want to continue to grow our business. 339 - > SPEAKER_03: Epi hospitality, yeah. 340 - > Great point.
341 - > Um and there's a couple things there. 342 - > One is, you know, we talked about this today, you know, 343 - > because we were working we worked with your leadership 344 - > team. 345 - > And it's understanding the importance of it and getting 346 - > them to understand the importance of it. 347 - > I think that was great when your manager was like, oh, we can get 348 - > better.
349 - > It's like, no, like we have a huge problem and we need to fix 350 - > it now. 351 - > And that's why I always use that analogy about the the, you know, 352 - > if if your bar manager says we're missing$5,000 in 353 - > inventory, for sure, it's a fact. 354 - > You would we're solving this. 355 - > Yeah, like everybody stop everything you're doing.
356 - > Let's solve it right now, right? 357 - > You're gonna be texting, you're gonna be emailing, you're gonna 358 - > be going crazy, you're still you're losing sleep, right? 359 - > Until we find out where that inventory went, hold those 360 - > people accountable and make sure it never happens again, right? 361 - > It's gonna be our obsession.
362 - > It's gonna be like a focus of that year, right? 363 - > And but yet we're missing five, ten thousand dollars in guest 364 - > retention, unrealized income, we're like, well, let's just try 365 - > and let's let's let's we'll figure it out. 366 - > And when it slows down, we'll kind of just try. 367 - > It's like, but it should be something we're obsessed with 368 - > because it's costing us so much money that we don't see, and 369 - > sometimes it's money we'll never get back, right?
370 - > SPEAKER_01: Christina's thing always when we do an opening or 371 - > or do like a retraining if we have the opportunity to speak in 372 - > front of the team. 373 - > It's all every table you go to is a Super Bowl. 374 - > SPEAKER_03: 100%. 375 - > SPEAKER_01: And you need to knock it out of the park with 376 - > every table.
377 - > It doesn't matter how bad of a day those people are having at 378 - > the table behind you, this table's a new table. 379 - > And you can't let what's happening over there affect you 380 - > over here because each of those people over there might have had 381 - > a really bad day doing whatever. 382 - > Somebody died, somebody got fired, whatever it is, and 383 - > they're taking it out on you as a server. 384 - > But you need to take it all in and go to the next table and 385 - > know that this table is going to be different.
386 - > You can't carry that over to the next table. 387 - > SPEAKER_03: 100%. 388 - > And that's the whole mindset. 389 - > But we, you know, this is a lot of like us trying to convey a 390 - > message to them.
391 - > And you said it really well. 392 - > You're like, how do we convey that message to them? 393 - > How do we uh convey this message? 394 - > And I want you to start replacing the the idea of 395 - > messaging with just systems.
396 - > We're not trying to get a message to them, we're just 397 - > giving them a system to execute, and then now we can manage that 398 - > system, is it getting executed or not? 399 - > Then we can it's much easier for us to execute that or monitor 400 - > that way versus I'm gonna talk about it, are they getting it? 401 - > Do they get it? 402 - > Are we doing a good enough job?
403 - > Should we do this? 404 - > Should we do that? 405 - > It's like a system that we're gonna create to in order to 406 - > execute that. 407 - > Um, so for example, you talk about training, right?
408 - > And what I would love to start off with, you said, like, why do 409 - > you think you, when you were doing it as yourself, had a 410 - > bigger impact than let's say your your team doing it now? 411 - > SPEAKER_00: I think I I genuinely get really excited 412 - > about bringing in new team members and growing people. 413 - > Um I think it's really cool when you can look at your whole staff 414 - > and they're all good at different things. 415 - > And no one's gonna be perfect at everything, otherwise that 416 - > doesn't exist, you know.
417 - > Um so I think it's fun trying to take everyone that wants to be a 418 - > part of whatever we're doing and position them so that way 419 - > they're all doing what they shine at, and then they're 420 - > surrounded by people who can make up for whatever they're bad 421 - > at and it like works. 422 - > But that is hard to replicate and to it's not a system that 423 - > can go to every restaurant and you can just expect your 424 - > management team to spend all of their time doing that.
425 - > So I think trying to stop training, like we used to train 426 - > per person. 427 - > We'd have someone come in, we'd be like, okay, what do you what 428 - > do you know how to do? 429 - > What do you need to learn? 430 - > What are your strengths?
431 - > And then try to shape it like that, trying to find a system 432 - > that you can have your team do with every single person and 433 - > reach them because some people learn talking, some people learn 434 - > writing down, some people know everything in two days. 435 - > Um, some people come in as really refined servers and they 436 - > have a hard time memorizing the food ingredients. 437 - > Some people can memorize everything, but they don't know 438 - > how to provide the level of experience and hospitality that 439 - > we want.
440 - > So I think identifying what each person needs and trying to make 441 - > a program that covers it all without being like six months 442 - > long was our struggle. 443 - > And maybe when we were in there doing it like physically 444 - > ourselves, we were taking the time to really get to know each 445 - > person and um shaping it to what they specifically needed. 446 - > SPEAKER_03: Yeah, and that's obviously that's that's a great, 447 - > you know, obviously a great way to lead people.
448 - > It's gonna be um hard to systematize that for sure. 449 - > And I I would say what we want to do is because you have the 450 - > right idea, right? 451 - > It's really it's because what you're doing is you're 452 - > understanding the person, you're getting to know the person, 453 - > making them feel seen, heard, and and um cared for, and then 454 - > you're you're you're building them up. 455 - > I would say right now, because like right now, what is your 456 - > biggest with training not being where where it is, what are you 457 - > seeing happening where you're like, it's like I can see it, I 458 - > can feel it, I want to fix this.
459 - > SPEAKER_00: The accountability part and the follow-up, I guess, 460 - > from us on a corporate level to see where the store level 461 - > managers are at with their training and to make sure all 462 - > the systems in place are being used. 463 - > Um are they having those conversations at the end of the 464 - > night when a floor shift is complete? 465 - > You know, maybe they're checking all the boxes on their list, but 466 - > are they really making sure that that person understands what 467 - > they need them to understand and feel supported and feels like 468 - > they know what their goal tomorrow is?
469 - > Um, and going through training like that to where sometimes 470 - > we'll get to like a test out day where they're doing a mock 471 - > service and you know, then we'll realize that they didn't hit 472 - > those proper steps because you can see it in the service, but 473 - > then we wasted a week of time with this person who you know is 474 - > just shifting around the restaurant because no one in the 475 - > store is making sure that they hit their steps, and it's not 476 - > because a lack of like everyone wants to, but I think you know 477 - > the managers aren't there seven days a week, so it's the 478 - > communication with the team, so that way every day everyone 479 - > knows exactly where you're at, what you trained on yesterday, 480 - > what you're doing today, who's training you.
481 - > You know, we have a key manager here today, not the GM. 482 - > It's a lot of moving pieces like that. 483 - > SPEAKER_01: Yeah, and I think a lot of a lot of what you know 484 - > occurred when when we were in the stores in the day-to-day is 485 - > that typical mommy daddy. 486 - > You know, so we and and the personal relationships we've 487 - > built with a lot of the team that's still with us, you know, 488 - > that's a huge positive that we have people that have been with 489 - > us from when we were a very small mom and pop.
490 - > But now getting to the point where there's six, seven 491 - > restaurants, changing that mentality a little bit and and 492 - > trying to explain the why as to why there can't be a direct line 493 - > to me or to Christina to vent about this or that, and it needs 494 - > to go through the right channels, and and um that's been 495 - > a little bit, I think, of a challenge for us too, because we 496 - > have such deep ties, whether this person helped get us 497 - > through COVID or whether they had a a struggle that we 498 - > assisted them with, and and like you know, those little things, 499 - > because you you create personal relationships with with your 500 - > team when you're working side by side with them.
501 - > So now trying to kind of take that next step into a mid-sized 502 - > business or whatever whatever you want to call it has been a 503 - > challenge on our side and and I think on on the team side as 504 - > well, um, understanding kind of like what that next step really 505 - > looks like and how it's gonna positively impact them with this 506 - > new procedure because they're so used to it being this way. 507 - > SPEAKER_00: Well, you said it today when you're talking to our 508 - > team, it it all leads to an accountability problem at the 509 - > end of the day.
510 - > It's having those tough conversations with people where 511 - > they have these you called it um a type of experience where it 512 - > was like out of the ordinary, like um Oh, um extreme 513 - > circumstances. 514 - > Yeah, it's dealing with things when people have an extreme 515 - > circumstance, but being able to have that conversation where 516 - > you're like, I love you and I appreciate you, and I understand 517 - > this isn't normal, but we still have To hold you accountable for 518 - > this.
519 - > And that's something that we struggled with in the past 520 - > because all of our personal relationships, everything's in 521 - > extreme circumstance sometimes. 522 - > And it's really hard keeping that family bond and then also 523 - > holding people accountable. 524 - > You know, our management team loves and cares about their 525 - > staff so much, and it's hard holding them accountable when 526 - > you don't want to pile on when they're already having a bad day 527 - > about something.
528 - > But I loved how you said, you know, it's just about wording it 529 - > and approaching that hard conversation. 530 - > At the end of the day, if we don't, you know, hold them 531 - > accountable, it's not helping us or them. 532 - > And the same thing with the team, if the management team 533 - > doesn't know how to hold their team accountable because they 534 - > don't want to offend them or make a bad day worse, it's not 535 - > helping anyone. 536 - > SPEAKER_03: So a couple things there.
537 - > So first things first is like you guys are growing. 538 - > You said something really great. 539 - > I usually mention it, but I had to like tighten up my my 540 - > presentation so much. 541 - > So I knew the accountability piece is going to take a big 542 - > portion of it.
543 - > He told me that was the focus, and that's why this is here. 544 - > A big piece of uh what you what we talked about today and what 545 - > you said is like what got us here won't get us there. 546 - > That needs to be your mantra. 547 - > Whatever got us here today is not gonna get us to the next 548 - > spot.
549 - > We have to have that mentality, right? 550 - > And we have to always be evolving. 551 - > That's why I talk about innovation as being so 552 - > important, is we have to have that mindset. 553 - > What can we do differently?
554 - > How can we grow? 555 - > And and and seeing patterns before they kind of come up. 556 - > So that's really important. 557 - > And then another piece is you said like family, and that's a 558 - > big one, especially for like big companies, uh, you know, or 559 - > companies that care, right?
560 - > They talk about family, right? 561 - > Oh, you know, treat them like you're, you know, I want to, I 562 - > want to and we want to stuff stay away from that. 563 - > Someone put up, you know, made a really good point. 564 - > They're like, would you hire your family, right?
565 - > But would you hire your family, right? 566 - > Traditionally, people say don't hire your family, right? 567 - > Uh, my brother works for my company too. 568 - > So, but like, you know, traditionally don't hire your 569 - > family because it causes, you know, it could cause turmoil, it 570 - > could cause its own challenges sometimes.
571 - > So we always say that we're we're not family, we're a team, 572 - > right? 573 - > We're a team and we're a championship team. 574 - > We want to be a championship team, and I'm gonna take care of 575 - > you like my team, but you're not my family, right? 576 - > That we got to take that out of the equation, that mindset, 577 - > because what happens with family, yes, then it becomes 578 - > about I thought we were cool, right?
579 - > You know how much I've done for you? 580 - > Yeah, how much have I I was here since day one. 581 - > I was here for COVID, right? 582 - > And like, so you're trying to hold me accountable for being 583 - > late when I have this issue coming.
584 - > So that's where it gets messy really fast. 585 - > So it's like starting to talk about that. 586 - > It's like we are a team, right? 587 - > We're championship team.
588 - > We're gonna, we're gonna, we're gonna win some championships 589 - > here, but we can't say that we're family, so that's big. 590 - > What you said about accountability is huge. 591 - > Now, I again I talked about today. 592 - > I'm like, a lot of people try and solve the symptom, not the 593 - > problem.
594 - > They want to solve the symptom, which training is a great 595 - > example. 596 - > I'm not saying, I'm just giving you some perspective where it's 597 - > like we got to fix our training. 598 - > How do we get them to get it? 599 - > How do we get them to understand, right?
600 - > And the training is a big piece, but we got to fix the set the 601 - > problem first before we can fix the symptom. 602 - > Sometimes the symptom will fix itself, but either way, we've 603 - > got to fix the problem first. 604 - > And right now, the problem is we have to have a ladder and a 605 - > system uh procedure. 606 - > So you have to have a ladder and a chain of command, right?
607 - > You guys come up with the system, it gets funneled down 608 - > through your director of operations and then through your 609 - > GMs and ultimately through the staff, right? 610 - > But it has a pattern and then you have a system that where you 611 - > implement it and it works, right? 612 - > So you give it to your director of operations. 613 - > Now, if you give your if you hand off your system, your new 614 - > system to your director of operations, after you properly 615 - > train him, what if if something goes wrong, if you find out a 616 - > GM's not doing their job, whatever, who's who do you hold 617 - > accountable?
618 - > The director. 619 - > Director. 620 - > That's it. 621 - > Stop, that's it.
622 - > My job is to hold you accountable at this point. 623 - > Why are my GMs not doing this? 624 - > Why why did that not happen, right? 625 - > And they get held accountable, and then and then obviously your 626 - > director of operations, when something goes wrong, your GM 627 - > holds gets held accountable, and then your GM holds you know 628 - > their managers accountable.
629 - > So it's a chain of command. 630 - > That's how you get true ownership, right? 631 - > And buy-in. 632 - > So if you have a system, you just hand it off to your 633 - > director of operations, but you have to create that system 634 - > first.
635 - > Okay, you can't just be like, hey, you're the director of 636 - > operations, figure it out. 637 - > Just do it, right? 638 - > You've done it before, right? 639 - > Do like because it's like we have we want there's always this 640 - > teeter-totter I've noticed with companies that we worked with 641 - > where they don't want people bringing outside things in, 642 - > right?
643 - > Yeah, hey, I get it that that worked at Ruth Chris. 644 - > It's not gonna work here. 645 - > Please stop trying to, you know, like bring in stuff from your 646 - > old company into here, it's not gonna work, right? 647 - > You don't want them doing that.
648 - > You're like, this is how we do things here, please keep that 649 - > stuff outside of this business, no longer like applies. 650 - > But then it's like when we need them to execute, it's like, 651 - > didn't you do this before? 652 - > Yeah, like do how'd you do it before, right? 653 - > It's like we got to introduce our way of doing it, right?
654 - > We can have a conversation and say, what did you do before that 655 - > work? 656 - > And we gotta figure it out, but we have to have that clarity. 657 - > Like I talked about clarity. 658 - > So director of operations, let's sit down, let's talk about it.
659 - > I want to be able to give you a system, you implement it with 660 - > the lead GMs, and then the GMs implement it. 661 - > I want timelines, right? 662 - > How long is it gonna take to implement something? 663 - > Is it 30 days, is it 60 days, is it 90 days?
664 - > What's realistic? 665 - > Because that's another thing too. 666 - > We want to let these things breathe. 667 - > People want results fast, and that's normal, that's a human 668 - > thing.
669 - > Exactly. 670 - > So, what we really want ultimately is permanent results. 671 - > Okay, and I talk about that all the time. 672 - > Like our our our server training is is can be up to six months, 673 - > right?
674 - > And that's not on the floor, yeah. 675 - > It's with what daily masterminds, right? 676 - > But we have a process, it's six months. 677 - > Parents go, six six months, right?
678 - > It's like, yeah, but tell me all your servers that are past six 679 - > months right now, how good are they? 680 - > How fully trained are they? 681 - > Like what is the what is the alternative? 682 - > You know, so we want results, permanent results.
683 - > And so sometimes, like with the daily masterminds, like I said, 684 - > it's a seven-day process, you know, to implement something, 685 - > but sometimes that turns into 30 days that we're just talking 686 - > about over and over and over again before it starts to set in 687 - > or before we start seeing results. 688 - > So setting up those systems is so important with your director 689 - > of operations, fixing that problem first, because you said, 690 - > like, I want them to understand the training piece.
691 - > I want them to understand it, I want them to get it, but it's 692 - > not really about them understanding, it's about you 693 - > just giving them a system and they execute it and you manage 694 - > it. 695 - > Are you doing the system? 696 - > Yes or no. 697 - > It's a yes or no question.
698 - > Is it happening? 699 - > Yes or no, why or why not? 700 - > Again, we have to be able to hold our director of operations, 701 - > our GMs accountable, and then they have to be able to hold 702 - > their staff accountable. 703 - > And we have to have that in our whole entire organization.
704 - > So if you hand your GM something and they don't do it, they're 705 - > gonna give you an excuse. 706 - > Yeah. 707 - > They're not gonna be like, I, you know what, I don't I don't 708 - > really like that. 709 - > So that's a pass for me.
710 - > They're gonna say, it's too busy, it's this, it's that 711 - > they're gonna have, and we have to eliminate that mentality 712 - > altogether. 713 - > Again, what got us here won't get us there. 714 - > So what are we doing to say unacceptable, right? 715 - > Not not gonna like it's it's a yes or no, pass fail, like this 716 - > is what we're doing, and we need you to be a part of it.
717 - > And there's a uh phrase I'm gonna butcher it, but it's like 718 - > disagree uh and engage. 719 - > Have you heard of that before? 720 - > Basically, and I could be butchering it, it might be I'm 721 - > saying it's really wrong, but basically the whole concept is 722 - > you we're I'm I'm your leader or we're equals, whatever it is. 723 - > You can disagree with me, but you still have to engage.
724 - > Right? 725 - > It could be like, hey, I don't really think that's the best 726 - > way, but if Preston, as my boss, if that's the way you want to 727 - > go, I'm fully supportive and I will do it 100%. 728 - > I will, I will, I will fully support it back. 729 - > And I'm not gonna do the whole, yeah, we'll do it.
730 - > All right, Eddie wants to do this new thing again, so let's 731 - > just like, you know, make, you know, it's like, no, I fully 732 - > support it. 733 - > I don't think it's the best course of action, but I'm here 734 - > and I fully support it, and I got your back, and I'll make 735 - > sure it's as much success as humanly possible on my end. 736 - > So those are that that's the mentality we want. 737 - > You don't have to agree with everything we say.
738 - > Your job, your job as owner sometimes isn't for them to 739 - > agree with everything you say, right? 740 - > You can try your best to give them the why, to give them the 741 - > what, to get their support, but ultimately you have what, seven 742 - > GMs? 743 - > SPEAKER_06: Yeah. 744 - > SPEAKER_03: You have seven GMs that can go to ten GMs at any 745 - > time.
746 - > There's no way you're gonna get seven people to think that every 747 - > direction you go is the best direction. 748 - > It's gonna be impossible. 749 - > So what we have to do is just uh disagree but engage, have that 750 - > mentality. 751 - > And then when we have a system, it's are you doing it yes or no?
752 - > There's an excuse, it's not gonna be acceptable, right? 753 - > And and and then they have to have that same, and what we call 754 - > this sterile accountability, meaning that it's just very uh 755 - > um cut and dry, like I talked about, right? 756 - > We're coming in, we're holding you accountable just because 757 - > this thing didn't get done, and we just gotta make sure it gets 758 - > done, and that's across the board. 759 - > Every single person gets held accountable every single time, 760 - > but and it's very light.
761 - > And again, we're just asking you, we create a system, right? 762 - > Like, say, for example, when you greet a guest, you're gonna ask 763 - > them when's the last time you dine with us. 764 - > Is that like crazy to ask of you? 765 - > No, yes, no?
766 - > Okay, cool. 767 - > So that's reasonable. 768 - > Okay, so if we get super busy, I still need you to do it. 769 - > And if you if you get back, if you have someone complain about 770 - > a wait time, I'll handle it.
771 - > I got your back, right? 772 - > We're fully supportive. 773 - > But number one focus is that we make that greet uh priority and 774 - > we do it every time. 775 - > Otherwise, you get held accountable.
776 - > That's the priority here. 777 - > Any confusion there? 778 - > You got okay, cool. 779 - > So you know if we don't, we hold you accountable.
780 - > So you just have that conversation. 781 - > So when they don't do something, it's not this heavy thing, 782 - > right? 783 - > And they, oh my gosh, my my grandma and then my cat and then 784 - > my dog all at the same time. 785 - > I get it.
786 - > I'm sorry. 787 - > If you need time off, by the way, I got you. 788 - > Tell me. 789 - > We'll give you some time off to process and all that stuff.
790 - > I need money. 791 - > Okay, I get it. 792 - > I still have to hold you accountable, right? 793 - > I I will let you be here, even though you need money.
794 - > You you're saying you're you you can handle it, you need the 795 - > money. 796 - > I just we gotta we still have to operate the business, right? 797 - > Other than that, I got your back. 798 - > You need money or to help with something, I can we could be see 799 - > if we could sponsor something, donate something, whatever it 800 - > is.
801 - > But outside of this, you gotta show up. 802 - > If you're gonna show up, you gotta show up, right? 803 - > Is that fair? 804 - > Because once you start the ripple effect of people 805 - > realizing in the whole entire organization that they can't 806 - > excuse their way out of things, everything changes.
807 - > Yeah, their whole mentality changes. 808 - > That's it. 809 - > Bottom line, period. 810 - > And you've both worked at jobs too, where you've seen the 811 - > someone you give them an excuse and they're like, oh, they 812 - > bought that?
813 - > Okay, cool. 814 - > Then I'm just gonna freak in. 815 - > I can throw an excuse out there, like, no problem. 816 - > They're not gonna either they're not gonna say anything or 817 - > they're gonna be like, okay.
818 - > But when you have that manager who doesn't take any BS, or like 819 - > if in school, you have the teacher who's like, no homework, 820 - > F. 821 - > SPEAKER_05: Yeah, that's it. 822 - > SPEAKER_03: Oh, can I do it tomorrow? 823 - > Nope, F.
824 - > You're like, guess what? 825 - > I know I can do it. 826 - > I'm gonna do my homework at the right time, right? 827 - > Okay, got it, done.
828 - > And guess what? 829 - > You probably learned the most, you probably got the best 830 - > grades, and it probably ends up being one of your most uh 831 - > impactful favorite teachers. 832 - > SPEAKER_00: It ends up making you better. 833 - > SPEAKER_03: Makes you better, right?
834 - > And you're like, man, right? 835 - > I that that yeah, and it's like it sucked going through it, it 836 - > was difficult, but at the end, I felt so much better. 837 - > Like I I look at him go, thank you. 838 - > And so that's what we want to do.
839 - > So, what are your thoughts on that so far? 840 - > SPEAKER_01: So it's it that just like sparked something in my 841 - > head. 842 - > And every now and again I get like a warming in my heart. 843 - > We um most recently, like two months ago, I got a DM from 844 - > somebody that worked for us that said they just this is years 845 - > ago, they they just started a new job recently and made them 846 - > think of their first job as a cocktail server with us and how 847 - > we held such a high standard for them, and they've carried that 848 - > through and everything that they're doing now, and and this 849 - > newest job that she started made her think of like how we were 850 - > when she first started serving at the restaurant, and like just 851 - > a big thank you, and like stuff like that, like brought it 852 - > brought a tear to my eye, and I showed Christina and she did the 853 - > same thing, and it's like you know, you don't realize those 854 - > little things carry with people for for so long, and I think 855 - > that's like that's the why, you know, why we do what we're what 856 - > we're doing for those moments where like you know, screw the 857 - > money, you know, screw like everything else.
858 - > Like the fact that we made that much of an impact on somebody's 859 - > life for them to randomly out of the blue just DM me and be like, 860 - > you've done this, that's that's worth the world to us. 861 - > So, yeah. 862 - > SPEAKER_00: And that's when you were able, you know, to enforce 863 - > that accountability piece the most, if you think about it. 864 - > SPEAKER_03: Yeah, and that's and that's that's the impact you'll 865 - > have on people, and that is what it is, right?
866 - > At the end of the day, you know, money's money, right? 867 - > Like it makes life easier, of course, but at the end of the 868 - > day, it's like you know, what is it? 869 - > It only does so much for you, but when you have impact on 870 - > people's lives, that is huge, right? 871 - > Like it's it's it's what it's all about.
872 - > We have a responsibility as owners to have that impact on 873 - > people's lives, to, you know, um make people better. 874 - > And there's like we work with restaurants all the time where 875 - > they're like my freaking Sush, my executive chef or my GM or 876 - > whoever went on and they opened their own restaurant, right? 877 - > And they have like a whole tree of like, you know, people, Danny 878 - > Meyer, Wil Gadera, right? 879 - > Will Godera's gonna have people that will open up restaurants 880 - > underneath him and they're just gonna have these like successful 881 - > uh businesses because they worked under uh Wil Gadera's 882 - > crazy, you know, super hyper, you know, accountable, high 883 - > stress, you know, situations, but they get better, right?
884 - > They get better, and so that's why it's um it's important. 885 - > So I would say yeah, first things first is like how do we 886 - > create that system? 887 - > Okay, because like right now it's like training is a symptom 888 - > and I and it is everything. 889 - > Um but but first it's like how do we create that that that 890 - > system where we give it to our director of operations and then 891 - > he owns it, right?
892 - > And he threw distills it down to the GMs first things first, and 893 - > we want to stress test it by giving them like one system, 894 - > right? 895 - > Again, it could be a way you greet the table, but just one 896 - > system. 897 - > What do you guys think? 898 - > Or not the system, sorry, what do you think the uh sorry, what 899 - > do you think the like what would you be what would be your 900 - > strategy right now to talk to your director of operations and 901 - > say this is our first step?
902 - > SPEAKER_01: Um it's actually funny. 903 - > We there was one thing that that he brought up to us that we felt 904 - > was a great thing to launch a couple weeks ago, which was a 905 - > each manager at the restaurant every week needs to have a 906 - > meaningful interaction with five guests. 907 - > And from that, I want that manager to follow up with that 908 - > guest the next day with an email, with a phone call, 909 - > whatever, however you can, and once again thank them for their 910 - > visit, whether it whether it was a recovery or whether it was 911 - > just a table touch, or you've met them at the host standard, 912 - > they're at the bar, whatever it is, create that meaningful 913 - > contact with that guest and and follow up with it the next day 914 - > because that's what shows that you truly care about building 915 - > that business.
916 - > And that's one of the things that we started, we immediately 917 - > started implementing because I thought it was a great idea. 918 - > Yeah, it is. 919 - > You've literally built your best regulars, and she's built her 920 - > best regulars from fixing a problem. 921 - > Like she's got diehards that will run through walls for her 922 - > because she recovered a table that was that would have been 923 - > absolutely like it was a dumpster fire, and and somehow 924 - > has managed to recover these people.
925 - > So, like those little things go such a long way, and and that's 926 - > what we're holding our managers accountable for currently. 927 - > That's not a huge thing, it's really part of your job if 928 - > you're going, if you're touching tables throughout the night, 929 - > just that little bit extra following up with that table. 930 - > Okay, let me go to open table, check this person's reservation. 931 - > Write it down in my notebook, okay.
932 - > This is Mr. 933 - > Smith, I'm gonna give him a call tomorrow. 934 - > Um, he loved the Caesar salad, he wasn't a fan of the New York 935 - > strip, whatever it was. 936 - > And next morning, send him an email, give him a call, and just 937 - > like solidify that relationship.
938 - > And and that's been like the first thing we wanted to really 939 - > start pushing down on everybody is making those meaningful 940 - > relationships. 941 - > SPEAKER_03: Yeah, I love that. 942 - > And that's a great point you bring up because I tell people 943 - > that all the time. 944 - > There's gonna be, you know, no one stops going to a restaurant 945 - > or writes a bad review because they got an overcooked steak, 946 - > because their food took a long time, because they're, you know, 947 - > they waited when they had a reservation.
948 - > They write a bad review or they stop going because of the way we 949 - > respond. 950 - > That's what pisses people off, right? 951 - > We just lack a care. 952 - > We don't care.
953 - > Oh, I'm so sorry about that, right? 954 - > The apology tour or the just comp it off or yeah, we'll just 955 - > take care of it. 956 - > We'll just take care of it we'll take care of one of your 957 - > appetizers. 958 - > We took care of your dessert.
959 - > Like, that's like the like almost one of the worst ways to 960 - > handle it when you get the check and they go, by the way, um, 961 - > because the steak was overcooked, we took it off your 962 - > pill. 963 - > Wow, thank you. 964 - > I moved, right? 965 - > Um, versus a manager coming out and you know and having a whole 966 - > system and process behind that.
967 - > And yes, I tell people that all the time, you can't, we can't, 968 - > there's so much we can't control in a restaurant, we can't 969 - > control food costs, we can't control labor, we can't control 970 - > COVID, things like that. 971 - > What we can't control though is how we react, right? 972 - > And and having those guest experiences because uh 973 - > statistically it takes someone having three great experiences 974 - > in your restaurant for them to become a regular, loyal three 975 - > times, right?
976 - > That's where they start trusting the brand. 977 - > You can get instant loyalty if you handle a guest recovery 978 - > correctly. 979 - > And I tell people all you have to do, it's not about money, 980 - > right? 981 - > That's gonna be part of it, of course.
982 - > It's about care. 983 - > Do they believe that you care, right? 984 - > And if they do, they're gonna be loyal. 985 - > They're gonna be like crazy loyalty.
986 - > SPEAKER_00: And those recoveries sometimes help us improve 987 - > because a lot of the times the guess is correct, and it's our 988 - > fault in the situation, or it's something that is easy for us to 989 - > change, but we just haven't thought of it yet. 990 - > And then we're able to make that change, and then they come back 991 - > in the next visit and see that that change has been made, and 992 - > they're so happy and so proud. 993 - > Um we always say like a complaint is a compliment and it 994 - > sounds corny, but it's like they care enough to take time out of 995 - > their day, out of their meal or their experience to give us 996 - > feedback that will help us get better.
997 - > And the alternative is that they leave and then they never come 998 - > back, and we don't know why, and we don't have the opportunity to 999 - > fix it, and they assume that we don't care. 1000 - > Right. 1001 - > So some people can look at complaints as, oh, that guess is 1002 - > being annoying or unreasonable, but it's really just them giving 1003 - > us the opportunity to make it right. 1004 - > SPEAKER_03: And that's why I hate when I when I hear that 1005 - > from owners, especially, but I hear it from staff a lot.
1006 - > But mostly it's always scary when you hear from a GM or an 1007 - > owner or manager when they're saying, like, oh, there's you 1008 - > know, you can't people just like to complain, that's what they 1009 - > do. 1010 - > They like to over-exaggerate, they like to do that. 1011 - > It's like, but we still have to listen. 1012 - > Yeah.
1013 - > And I and I'll tell you this much. 1014 - > If I go to a restaurant and it has 3,000 reviews at a 4.8, I've 1015 - > never been to one like that that had bad food, that had a bad 1016 - > experience, right? 1017 - > It was a good restaurant.
1018 - > Because yes, there's gonna be bad reviews, there's gonna be 1019 - > false reviews, but but no matter what, when you go to a Google 1020 - > review, it usually is a good the the true sentiment, right? 1021 - > Of what that business is and how it operates in some capacity. 1022 - > Yelp, on the other hand, Yelp is, yeah, I don't, I don't every 1023 - > I don't people still use Yelp? 1024 - > Oh, we're the ones that want to complain.
1025 - > SPEAKER_00: Well that's the critical part about the three 1026 - > experiences that they need to become a loyal regular is 1027 - > because if they are able to have three good experiences, if 1028 - > something goes wrong and they're fourth, they're gonna know 1029 - > that's not normal, and I should say something, because it's not 1030 - > how it is. 1031 - > As opposed to if something goes wrong on someone's first visit 1032 - > and it's not acknowledged that it's wrong, they're just gonna 1033 - > assume oh that's just how they do things here.
1034 - > SPEAKER_03: Right, exactly. 1035 - > And so that's why, first of all, statistics, right? 1036 - > 91% of people won't complain. 1037 - > They'll just never come back, or they'll just tell their friends 1038 - > and family.
1039 - > But they're just like they're dad. 1040 - > They're gonna say, yeah, yeah, but they're gonna say, hey, this 1041 - > is a bad experience, and I I I don't trust you guys to fix it. 1042 - > I don't want to I don't want to go through the the hassle. 1043 - > So yes, you're right.
1044 - > If someone raises their hand and says I have a problem, uh we're 1045 - > freaking lucky, and how can we fix it for you, right? 1046 - > Thank you for saying something. 1047 - > Thank you for letting us give giving us the opportunity to 1048 - > make it right. 1049 - > How can we fix it for you?
1050 - > And we will fix it for you, right? 1051 - > Um by showing you that we care. 1052 - > So that's such an opportunity. 1053 - > I agree with that 100%.
1054 - > We can't sit there and say, oh, they complain, but they I and 1055 - > then a lot of times people try and play detective, they're 1056 - > trying to get something for free, they're over exaggerating. 1057 - > So what? 1058 - > Give it to them, yeah, right? 1059 - > That's what we want to do.
1060 - > We want to play, we want to play it safe. 1061 - > SPEAKER_01: Well, because what's the alternative? 1062 - > You you piss them off more, right? 1063 - > And they go and tell more people.
1064 - > Exactly. 1065 - > Because like you're just now you're just gonna fuel the fire. 1066 - > SPEAKER_03: 100%. 1067 - > SPEAKER_01: I don't that doesn't not that that creates a comp 1068 - > culture, but I mean I think that's you know, a lot of in the 1069 - > corporate world, I think people do sometimes try to push it, you 1070 - > know, and the big corporations have said, you know what, let it 1071 - > happen because they know the ramifications of pushing back 1072 - > against somebody because of that.
1073 - > SPEAKER_03: Well, also it's like you're you you become you're 1074 - > leaving it up to subjective being subjective, right? 1075 - > How do you tell if someone's taking advantage of faking it, 1076 - > whatever? 1077 - > It's and then that then there's becoming reliant on managers, 1078 - > your experiences. 1079 - > I have seven locations.
1080 - > How am I possibly going to be able to train managers on to 1081 - > sniff out the perfect, yeah, they're taking advantage, or no, 1082 - > this is just a guest with a legitimate problem. 1083 - > I'm just I'm what I'm gonna do is I'm gonna end up burning good 1084 - > guests instead of just creating the mentality of you, we just 1085 - > give it to them. 1086 - > Okay, if they're taking advantage, they're taking 1087 - > advantage. 1088 - > That's fine, let them take advantage, give it to them.
1089 - > This person comes in three times, same problem, three 1090 - > times, that's a different conversation. 1091 - > But we have someone coming in, our job is not to play 1092 - > detective. 1093 - > How can I fix it? 1094 - > I'm gonna fix this right now for you.
1095 - > Give me five minutes. 1096 - > Can you give me till the end of the meal? 1097 - > I'll make sure you leave happy. 1098 - > Can you can you give me that opportunity?
1099 - > Fantastic. 1100 - > But instead of saying, wait, is this person, hmm, let me try and 1101 - > figure it out. 1102 - > I had a manager we were working with the other day, and she 1103 - > goes, Well, this person had a problem, but then this person 1104 - > was the one complaining. 1105 - > They wouldn't speak up, but this person was complaining and kept 1106 - > chiming in and kept making it worse.
1107 - > All right, solve the problem. 1108 - > Pretend they're the guests. 1109 - > It doesn't matter. 1110 - > Like, but then they're trying to like say, well, why is this 1111 - > person speaking up?
1112 - > And it's their problem, and they shouldn't have been speaking up, 1113 - > and they're just trying to matter. 1114 - > It doesn't matter. 1115 - > Yeah, solve the problem. 1116 - > What do you think, you know, like what do you think we should 1117 - > do here?
1118 - > Okay, awesome. 1119 - > I got you. 1120 - > Give me five minutes, right? 1121 - > I'm gonna fix this for you.
1122 - > Versus trying to, hey, don't let them speak, right? 1123 - > It was it was it it that's where ego comes in, and that's where 1124 - > we're gonna uh try and strip that away from leadership. 1125 - > Is like, don't let your ego get involved. 1126 - > That's you know, that's and that's hard to do.
1127 - > You guys are owners, we've been there, it's hard to do because 1128 - > sometimes you're like, it's personal. 1129 - > Oh, it feels personal, right? 1130 - > SPEAKER_00: Well, that's when you can use your team. 1131 - > Sometimes you can be like, I know that we just need to do 1132 - > this to make it right, and this is really hard for me now.
1133 - > I need backup. 1134 - > Can you come in and be the good guy? 1135 - > Can you come in? 1136 - > SPEAKER_01: Sometimes that like person coming in on the tail end 1137 - > is I mean, most of the time that person's the hero.
1138 - > So like if you can, you know, if her and I are working together 1139 - > and I'm just taking the grenade, and you know, I'm the one that's 1140 - > just getting shot at, and I'm like, okay, here's here's the 1141 - > deal. 1142 - > Right. 1143 - > I need you to go drive this home because I know this is best for 1144 - > the guest. 1145 - > SPEAKER_00: I know this is what is best for the restaurant.
1146 - > I need you to go take it through the finished line because you're 1147 - > a fresh face and they just want to throw it all at me. 1148 - > SPEAKER_01: Or they want to throw it all at her, and then I 1149 - > come in and I'm like, hey, I'm Christina's husband, or you 1150 - > know, I'm like whatever, whatever it is. 1151 - > It's like you're able to navigate that and it's like how 1152 - > to win friends and influence people almost. 1153 - > SPEAKER_00: It's like just come in and take ownership.
1154 - > Hey, Eddie told me what uh ball drop we had, and we've been 1155 - > running around trying to figure out the best way to fix this for 1156 - > you, and this is what we've came up with, and we're gonna own 1157 - > this and it's never gonna happen again, and we're so sorry. 1158 - > But you know, this is what we can do now. 1159 - > And is that happy does that make you happy and try to come to an 1160 - > agreement? 1161 - > SPEAKER_03: Right, right, huge.
1162 - > And that that, like you said, the fresh face helps. 1163 - > SPEAKER_00: Yeah. 1164 - > SPEAKER_03: So I think with this, okay, we talked about, I 1165 - > think this is a good you know topic that you talked about, you 1166 - > know, touching tables, right? 1167 - > Because it's a good example, right?
1168 - > We have this opportunity where it's like the goal is to touch 1169 - > the table, right? 1170 - > Um, five table touch meaningful table touches a week, so that's 1171 - > a number. 1172 - > Um, but this is still a lot of there's a lack of clarity. 1173 - > There's a big lack of clarity.
1174 - > And obviously, you haven't told me everything that he said, 1175 - > you're you're you're giving me a summary, but like right now it's 1176 - > there's a big lack of clarity. 1177 - > Okay, touching five tables, right? 1178 - > How are we gonna monitor that? 1179 - > What does touching five tables mean?
1180 - > Okay, it could be a guest recovery, it could be a table 1181 - > touch, it could be someone's first time, you know, dining 1182 - > with us, whatever it is, but five tables, what how are we 1183 - > monitoring it? 1184 - > How are we managing it? 1185 - > What are we saying? 1186 - > Um you said a meaningful touch.
1187 - > What does that mean? 1188 - > What is a meaningful touch, right? 1189 - > Because that's gonna mean something different to you, 1190 - > something different to you, something different to me. 1191 - > Ironing out that clarity of instead of saying meaningful 1192 - > touch, let's just give them directly what it is.
1193 - > We want you to make a personal connection with them, and here's 1194 - > three things, one of three things you need to do, right? 1195 - > Find out X, Y, or Z. 1196 - > Okay. 1197 - > And then the next piece is we're gonna follow up with them the 1198 - > next day.
1199 - > Okay, and so and then when we follow up with them the next 1200 - > day, it can't be a generic generic email, it has to be 1201 - > personal, um, and then it has to have like a throughput, right? 1202 - > How was everything? 1203 - > I just want to double check to make sure everything was they 1204 - > ate something spicy, and they're like, Oh my god, it was so I 1205 - > just want to make sure you're feeling good today, everything's 1206 - > good. 1207 - > Uh double check on everything again.
1208 - > Thank you for being so understanding. 1209 - > Thank you. 1210 - > And and and also I just want to invite you back for a glass of 1211 - > wine. 1212 - > If you come in, the text me, I want to buy you a glass of wine, 1213 - > bring bring a friend, like oh, right, buy you guys a glass of 1214 - > wine, whatever it is, something like that, but having that 1215 - > throughput, and so we we now have the uh uh objective, right?
1216 - > Five touches, five follow-ups a week minimum. 1217 - > I kind of the number worries me a little bit because then it 1218 - > becomes about the number, right? 1219 - > So it's like okay, five, it becomes transactional, but at 1220 - > least at least it's a good place to start. 1221 - > We have to have an exit strategy from that, like you talked 1222 - > about, right?
1223 - > You say we sometimes we have an issue, that issue makes us 1224 - > realize we need a system, and then that system makes us 1225 - > realize that we have to have a system for that system, right? 1226 - > It's this whole thing, right? 1227 - > So think about that way too. 1228 - > We have an exit strategy out of that five touches, because that 1229 - > five touches can really easily become about five, the number 1230 - > five.
1231 - > And now we're just we're setting the wrong tone, the wrong 1232 - > temperament, the wrong idea. 1233 - > SPEAKER_01: Yeah, it's like okay, I got my four done. 1234 - > I need to I need to do one more tonight, right? 1235 - > SPEAKER_03: Yeah, exactly.
1236 - > Yeah, so it's like okay, and then I'm gonna uh hi, how was 1237 - > that? 1238 - > Okay, cool, awesome. 1239 - > Uh yeah, and then they're like they're emailing them, hey, I 1240 - > just wanted to check in. 1241 - > I know it was your first time, hope you had a great experience.
1242 - > SPEAKER_01: And then the person's like, Yeah, okay. 1243 - > We that's yeah, yeah, that's a little weird. 1244 - > SPEAKER_03: So we gotta be just be cognizant of that, right? 1245 - > And then when we're training, we're talking about that.
1246 - > We don't want you checking boxes, right? 1247 - > We want you to have 15. 1248 - > You're just giving us five, right? 1249 - > We're just having five.
1250 - > But we want these to be meaningful, so there's three 1251 - > different options guest recovery, first-time guest, or 1252 - > just straight table touching, right? 1253 - > Walking by and table touching a table. 1254 - > And so that's where we gotta be careful of that. 1255 - > But we have the objective, right?
1256 - > Whatever that objective is, five table to five meaningful table 1257 - > touches. 1258 - > The things we have to have around it, because this is where 1259 - > most businesses fail, is before and after. 1260 - > How do we implement that properly? 1261 - > Again, the clarity is lacking.
1262 - > Meaningful table touch, right? 1263 - > How are we implementing it properly? 1264 - > How is Rob implementing it properly, and then how are we 1265 - > following up? 1266 - > That's a big piece.
1267 - > How is he follow up? 1268 - > How does he know? 1269 - > How does you how do you guys follow up? 1270 - > Yeah.
1271 - > SPEAKER_01: The the expectation is a BCC to him. 1272 - > Okay. 1273 - > So he's he's got visibility immediately when that email is 1274 - > sent um to the guests, thanking them for their experience. 1275 - > So um it's part of his kind of weekly to do to just monitor all 1276 - > that comes in and that GMs or every manager?
1277 - > SPEAKER_00: GMs, just the GMs, yeah. 1278 - > And then I think how we oversee it and what we started doing 1279 - > with all of our GMs um to help us follow up with them is every 1280 - > week on Teams, because that's what we use to communicate, they 1281 - > fill out a Wednesday to Wednesday update where it's kind 1282 - > of a stop point for them to kind of catch up on all the admin 1283 - > stuff and everything that is repetitive on a weekly basis 1284 - > where they go through and they fill out this update on their 1285 - > computer or on their phone that goes to me, Eddie, Rob, our 1286 - > controller, Gabby.
1287 - > Um, and in that we added it in there, um, you know, complete 1288 - > your five follow-up emails if you haven't done so already. 1289 - > So we're we were trying to give them um catch up point for the 1290 - > week or a reminder because when so much variable stuff is going 1291 - > on throughout the week and that's like the one guarantee 1292 - > every week is you gotta do that Wednesday to Wednesday 1293 - > follow-up. 1294 - > SPEAKER_01: Like go through it's a little, it's just a form 1295 - > that's pretty much like like what she said, just kind of 1296 - > gives you oh, I need to I need to do that.
1297 - > Let me go get that done. 1298 - > Or you know, just um try to keep, I guess, a little 1299 - > consistency in in such a highly unconsistent day-to-day. 1300 - > SPEAKER_03: You know, the before and after, and and really again 1301 - > being cognizant of like we're not making it about the five. 1302 - > Like that's what I'd really stress to you, is like make sure 1303 - > you're just kind of trying to stay away from that as much as 1304 - > possible.
1305 - > And then I think one one thing that you're gonna be missing, 1306 - > because it's like how do we follow up, right? 1307 - > And so their BBC, I like that idea. 1308 - > I mean, that's definitely a way to track it. 1309 - > It's but again, it's gonna be a lot of like busy work for your 1310 - > director of operations because he's gonna be like having to 1311 - > track down five emails, and then it's like, how do we make sure 1312 - > to prevent it's not like um transactional?
1313 - > Like saying copy paste, you know, there's some there's some 1314 - > love behind it and stuff like that. 1315 - > So I would say what's really important, I think the biggest 1316 - > piece here that you can get like the biggest value add out of 1317 - > this is that we're getting them to um focus on these things, 1318 - > right? 1319 - > Focus on touching tables, focus on talking to guests, meaningful 1320 - > interactions, but then once a week we have a meeting with the 1321 - > the seven of the GMs or whatever, and we talk about 1322 - > these interactions.
1323 - > What did you notice when you talk to the guests? 1324 - > When you guest recovered, you talk to them, what have you 1325 - > noticed as replies from that? 1326 - > Have you seen guests come back? 1327 - > Have you, you know, like when you're table touching, you know, 1328 - > what does that look like?
1329 - > Is it is it, you know, are you what's your verbiage you're 1330 - > using? 1331 - > What do you what are you starting the conversation off 1332 - > with? 1333 - > How are you making sure it's not like a generic, you know, 1334 - > run-to-the-mills? 1335 - > SPEAKER_01: It's like putting them in a group setting and and 1336 - > really like their peers hold them accountable at that point.
1337 - > Almost like at a pre-shift, you start asking somebody, hey, 1338 - > what's in what's in this salad or what's in this? 1339 - > Nobody wants to be that person that can't answer it. 1340 - > So if you're putting everybody in the same room and you're 1341 - > like, oh, tell me how your um tell me how your interactions 1342 - > went with with your follow-ups with your guests this week and 1343 - > um you know what worked out, what didn't work out, like you 1344 - > know.
1345 - > SPEAKER_00: Well, I guess that could be similar to like our 1346 - > calls with you guys. 1347 - > He can hold that time slot in the future and maybe use that 1348 - > time slot as a weekly development for the general 1349 - > managers where they pick we we did talk about that. 1350 - > Yeah, where they pick a topic each week and then they really 1351 - > go hone in on it that week and then they discuss, you know, how 1352 - > it worked. 1353 - > SPEAKER_03: And table touches are gonna be the key to that, 1354 - > like for now, or whatever the the manager engagement, like 1355 - > that's just the only focus.
1356 - > That's why we're getting on this call is to talk about this and 1357 - > and it should hold an hour because and then also you can 1358 - > say what's working for you when you table touch to make it not a 1359 - > basic table touch, right? 1360 - > And someone might say something really good, and someone like 1361 - > most might be listening, and they're like, Oh wow, right? 1362 - > And and I'm gonna call on you guys to be prepared, right? 1363 - > Um, and and and just making it less about the number, more 1364 - > about the actual execution and action, because eventually what 1365 - > we're gonna want to do is secret shops.
1366 - > Has Steve talked to you about that yet, or Kenneth? 1367 - > Um, not with you guys, but if you got if that's something you 1368 - > guys we don't do it personally, but we have a company, but we 1369 - > just the thing is like secret shops. 1370 - > Like my recommendation is is doing it twice a month in each 1371 - > location because it's gonna give you real data. 1372 - > We just base everything off of that, right?
1373 - > It's like, listen, this is tier GMs and your director of 1374 - > operations. 1375 - > This is gonna tell us what the story is, right? 1376 - > Whatever's happening here, we can just times that by 10 or 20, 1377 - > right? 1378 - > It'll give us a real read of what's happening, and it's a 1379 - > third-party unbiased, and we need to be hitting these marks.
1380 - > One of the marks can be guest table touching, right? 1381 - > Making sure the manager's touching all the tables, 1382 - > whatever it is, right? 1383 - > But we just I I just want to start like again having an exit 1384 - > plan for this five, because I'm gonna tell you right now, it's 1385 - > just gonna slowly become about that. 1386 - > They're gonna begrudgingly do it versus like how do we get them 1387 - > bought into it, understanding how important it is.
1388 - > That's a whole nother piece. 1389 - > So, but having those conversations is gonna be a big 1390 - > piece of it, right? 1391 - > Getting them excited, talking about it, um, and then giving 1392 - > them milestones. 1393 - > Hey, I you know, what is your what is your biggest weakness 1394 - > right now as a GM when it comes to table touches?
1395 - > Is it just table touching a table randomly out of nowhere? 1396 - > Because that could be awkward. 1397 - > I hate that, right? 1398 - > When you once a manager comes up, hi my name's Preston.
1399 - > How is everything over here? 1400 - > All right, well, I'm the manager. 1401 - > If you need anything, let me know. 1402 - > Like Yeah.
1403 - > Got it. 1404 - > Thank you. 1405 - > Like added zero value, right? 1406 - > It's very transactional.
1407 - > And then there's managers that are really good at table 1408 - > touching, right? 1409 - > We walk up and you talk to the server first. 1410 - > Is their first time, birthday? 1411 - > Is there anything I can know?
1412 - > You know, what do they order, right? 1413 - > You know, so you can go by hi, my name's Preston. 1414 - > I heard that you're you've been here a couple times. 1415 - > Okay, I'm sorry, I've never met you.
1416 - > I I would love what was your name? 1417 - > Right? 1418 - > And then I saw you ordered the salmon. 1419 - > Have you had that before?
1420 - > Oh my god, it's so freaking good. 1421 - > By the way, don't order dessert. 1422 - > I'm gonna bring out dessert for you. 1423 - > You guys have been here before.
1424 - > I appreciate that. 1425 - > I want to show you just a little thank you and love. 1426 - > I'm gonna bring out dessert and uh yeah, I'm really I'm gonna 1427 - > stop bugging you, but enjoy your meal. 1428 - > I just want to come by and say hi since you've been here so 1429 - > many times.
1430 - > So it feels like it has a purpose and a reason. 1431 - > Oh, that was nice, right? 1432 - > Versus like, how is everything over here? 1433 - > All right, well, my name's Preston.
1434 - > Enjoy it. 1435 - > Yeah, and you're like, cool, that's you just made me go 1436 - > through an awkward interaction for no value whatsoever. 1437 - > So um, and you know, having those pieces and those 1438 - > milestones, so it's like we get on a weekly call, whether the 1439 - > GMs, how are you feeling about everything? 1440 - > How are the table touches?
1441 - > There's no such, don't give me the the, you know, when you ask 1442 - > your kids how's school, right? 1443 - > Good. 1444 - > But you know, I want an answer, right? 1445 - > So we gotta ask questions that that warrant an answer, right?
1446 - > SPEAKER_01: So the everyday pickup, at school pickup with 1447 - > with our little ones. 1448 - > SPEAKER_03: Yeah, you're like good. 1449 - > What'd you learn? 1450 - > Nothing.
1451 - > You're like awesome, all right. 1452 - > SPEAKER_01: Well, we're gonna get a toy, yeah. 1453 - > SPEAKER_03: Yeah, exactly. 1454 - > Like when I see my nephew, I'm always like, what do you what do 1455 - > you like most about school right now?
1456 - > What do you what do you not like most about school? 1457 - > And then, you know, so but we talked about that. 1458 - > What's what is what what is working for you? 1459 - > What's giving me a reaction you got you weren't expecting from a 1460 - > guest that you table touch, right?
1461 - > We start asking them questions, getting them involved, and uh, 1462 - > and and just by watching, by truly caring, and by getting an 1463 - > answer and showing them that it's not about the five, right? 1464 - > It's about what inner relationships are we building 1465 - > and what does that look like and having conversations about it? 1466 - > It's gonna mean more to them. 1467 - > They're gonna understand, start understanding the mission, and 1468 - > then when they're doing it, they're gonna be mission-driven 1469 - > when they're doing it.
1470 - > Now you're giving, you're framing it to them of why 1471 - > they're doing it, what they're doing it. 1472 - > So they're when they're going to the tables, they're thinking 1473 - > about that meeting, right? 1474 - > What am I gonna say to bring back the meeting? 1475 - > And then I remember Brian said this, and I'm gonna try that 1476 - > now.
1477 - > And then that's a conversation we can have too with the 1478 - > director of operations. 1479 - > Did you have, did you try something that you heard 1480 - > yesterday from somebody else this week? 1481 - > How did it work out for you, right? 1482 - > And sometimes you're gonna get people like, oh no, but you 1483 - > every now and then you're getting something like I did, 1484 - > and here's what happened.
1485 - > And then we just encourage that learning environment, that group 1486 - > learning environment, and the cohesiveness. 1487 - > Um, and and then we can find out ways to kind of build out from 1488 - > there. 1489 - > But again, just think about that every time you're implementing 1490 - > something. 1491 - > It's like, what's the before piece, the implementation piece, 1492 - > and what's the after piece, the follow-up piece?
1493 - > And is it effective? 1494 - > Because you guys talked about something um Shiffly, right? 1495 - > Where it's like Shiffly, Opus, great examples of like they are 1496 - > they're they're they're tools. 1497 - > But it's it's it's like saying, you know, I'm gonna build a 1498 - > house, and like I think like the nails are so important, right?
1499 - > I got these new nails that are just so good. 1500 - > They're good, they're these nails are amazing. 1501 - > And cutting edges, it's a certain type of metal, awesome. 1502 - > You're gonna need a lot more pieces though, and a lot more 1503 - > people, and there's a lot going on.
1504 - > The nails are important, of course, but like you're focusing 1505 - > on what like it's one piece to a very big picture, and so that's 1506 - > that's why this piece is so important, is like what we want 1507 - > we don't want it to be just about implementation, about 1508 - > numbers, about checking boxes, right? 1509 - > That side work, sure. 1510 - > Yeah, absolutely, right? 1511 - > We can make that about checking boxes.
1512 - > Are you doing all these things? 1513 - > Yes or no? 1514 - > It's fairly simple. 1515 - > We're developing people, which is this is what we're doing, 1516 - > right?
1517 - > We're trying to develop your leaders into doing these things. 1518 - > We can't make it about checking boxes because we make about 1519 - > checking boxes, that's what they're gonna do, is check 1520 - > boxes, and they're gonna have no passion behind it, nothing 1521 - > whatsoever. 1522 - > And then it becomes another checkbox thing. 1523 - > Your director of operation gets over really fast, they get over 1524 - > really fast, the meetings become really stale and awkward.
1525 - > You're hearing the same things over and over again. 1526 - > People are demotivated, he's demotivated, you're demotivated 1527 - > because you're like, what is this? 1528 - > You know, you get on a call, you're like, Oh my gosh, you 1529 - > talk. 1530 - > How are the five?
1531 - > Oh, yeah, the five are going good. 1532 - > I got three down, I'm working on the other two. 1533 - > It's like so that's what we want to focus on. 1534 - > Does that make sense?
1535 - > Yeah, yeah. 1536 - > Okay, do you feel feel like that's doable for you guys? 1537 - > SPEAKER_01: Yeah, easily. 1538 - > SPEAKER_03: Yeah, got it.
1539 - > SPEAKER_01: What what are your feelings on Hillstones 1540 - > restaurants? 1541 - > Hillstones restaurants, uh feelings how? 1542 - > Um on their in or unwillingness to accommodate uh well I want an 1543 - > espresso martini, no. 1544 - > SPEAKER_03: Right.
1545 - > So they they can do it because they're Hillstone, right? 1546 - > So they've built such a good brand value and and they they 1547 - > that they can do it, right? 1548 - > They they're allowed, they're able to do it. 1549 - > Trying to copy Hillstone's model is is not gonna work.
1550 - > SPEAKER_01: It's a losing proposition. 1551 - > I see that from like anybody's standpoint, but it it's 1552 - > mind-boggling how it almost goes against a lot of what we preach 1553 - > on day-to-day. 1554 - > SPEAKER_03: Because because they're they're they're selling 1555 - > something different, okay? 1556 - > So they're we're selling an experience.
1557 - > We don't have what Hillstone has. 1558 - > We haven't put the blood, sweat, and tears that Hillstone has put 1559 - > in, the length in business, they've been around for so long, 1560 - > they've battle tested themselves and they've gone through trials 1561 - > and tribulations to get to where they're at, right? 1562 - > We're we're and so we're offering an experience of like 1563 - > hospitality, personalized touch. 1564 - > What they're selling is consistency.
1565 - > That's it. 1566 - > They're selling you consistency. 1567 - > You know exactly what you'll get every time you walk into a 1568 - > Hillstone. 1569 - > You'll get a professional server who knows their menu inside and 1570 - > out, who will conduct themselves professionally, who will look 1571 - > clean and presentable.
1572 - > You'll get your food looking in the same exact way, tasting the 1573 - > same exact way every single time, no matter what. 1574 - > You'll know how long you're gonna wait for your food, you'll 1575 - > know how long you wait for your reservation, you'll know how 1576 - > long you'll be in the restaurants. 1577 - > Like you talked about stress, right? 1578 - > You take that stress out.
1579 - > 45 minutes guaranteed. 1580 - > If I make a reservation at Hillstone, I'll be in and out at 1581 - > this time guaranteed. 1582 - > Um, I won't have to deal with any drunk people or crazy 1583 - > people, right? 1584 - > I I know a host will treat me professionally.
1585 - > It won't be personalized. 1586 - > They're not gonna make me feel special or individual, but they 1587 - > will have that consistency, and that's why Hillstone's 1588 - > successful, because people are saying that's how that's how 1589 - > in-demand consistency is. 1590 - > Okay, but until you can offer that, and even if that's 1591 - > something you want to offer, we can't say no to people, right? 1592 - > We uh within reason, you know, within reason.
1593 - > We have to be like reasonable about it. 1594 - > So it's a business model that works for them, and people try 1595 - > and copy it and it doesn't work, right? 1596 - > Even if they don't copy that part, people try and copy their 1597 - > their training or their systems. 1598 - > Like we, you know, there's a there's someone out there I 1599 - > know, like online, who's like, oh, I was a you know, I I used 1600 - > to open Hillstones or something like that.
1601 - > I'm gonna train you the way the way I train Hillstone servers, 1602 - > that's like saying, I'm gonna put like a Ferrari muffler on 1603 - > your Honda and it's gonna be fast. 1604 - > Like it's you're you're you're taking a cis, you're taking a 1605 - > training system and putting it into a restaurant that that is 1606 - > like a 0.00001% of a restaurant operation with all these 1607 - > systems, all this leadership development, all this stuff set 1608 - > in place, and you're like, oh, I'm gonna go.
1609 - > SPEAKER_01: 40 years of goodwill or you know, whatever. 1610 - > SPEAKER_03: Yeah, exactly. 1611 - > And I'm gonna give you their systems. 1612 - > It's like, what are you gonna do with that?
1613 - > It makes no sense. 1614 - > I'm like, I can't do anything, it doesn't fit. 1615 - > I'm putting a square uh peg in a circle hole, so it's not gonna 1616 - > fit. 1617 - > So, you know, but yeah, I mean it's it's it's it's a almost 1618 - > like a very like borderline once-in-a-lifetime thing, the 1619 - > way they've built it and the way they've they've established it, 1620 - > because they can guarantee you they can guarantee you this, so 1621 - > they're able to say no, but they can fully guarantee you that you 1622 - > will get this in the end, which is what 99% of restaurants can't 1623 - > do.
1624 - > And so because of that, they're able to do that that they're 1625 - > they're able to say no. 1626 - > All right. 1627 - > I don't like that business model personally, and I think that you 1628 - > know it doesn't, it's it's not what hospitality is about, you 1629 - > know, but it does serve a purpose, and it's obviously very 1630 - > popular, but you know, it's it's something that's that's very 1631 - > rare. 1632 - > SPEAKER_01: Yeah, yeah, just it's a it's an interesting case 1633 - > study for anybody because it goes against everything that 1634 - > that we say.
1635 - > Like, of course you can make an espresso martini, but look, 1636 - > you're literally saying no, we don't do that. 1637 - > SPEAKER_03: Right. 1638 - > Yeah, or we don't, you know, a party of five, like no. 1639 - > No, go somewhere else.
1640 - > SPEAKER_01: All of our tables are drilled in. 1641 - > SPEAKER_03: Yeah, exactly. 1642 - > We're not gonna do it, right? 1643 - > Yeah, absolutely not.
1644 - > So yeah, that's it's uh it's definitely uh uh an interesting 1645 - > concept. 1646 - > So yeah, I mean I think like I think we're getting you know to 1647 - > the to the nitty-gritty of things, but again, I just want 1648 - > you guys to focus, just always keep that in mind. 1649 - > And I don't and I I think simplification is gonna be good 1650 - > for you. 1651 - > SPEAKER_00: Yeah.
1652 - > SPEAKER_03: Like, do you ever feel you get overwhelmed? 1653 - > SPEAKER_00: Everything that happens, we're always trying to 1654 - > do, yeah, be proactive, and then also think of a way that we can 1655 - > take this one problem, fix it, figure out how to prevent it 1656 - > next time, and then alert everyone of that and try to help 1657 - > everyone be more proactive as a company, and then keep those 1658 - > processes organized somewhere when we bring in a new hire, we 1659 - > can give them everything they need to succeed and try to give 1660 - > them all the information without them having to.
1661 - > I get like stuck on trying to prevent the fail. 1662 - > And sometimes we have to let people fail to learn, but it 1663 - > then it affects the guest experience. 1664 - > So it's that mix of trying to make everything as perfect as 1665 - > you can for the guest at all times while letting a manager 1666 - > coming up experience those fails so that way you can teach them 1667 - > the right way to handle things. 1668 - > SPEAKER_03: I mean, I think you're right and wrong.
1669 - > I think you guys need to go through those failures um once 1670 - > or twice or whatever, 10 times, 20, whatever it is, right? 1671 - > But you guys go through the failures so people coming up 1672 - > don't have to, right? 1673 - > I don't think they necessarily have to experience the failure. 1674 - > SPEAKER_00: Um but it's like so hard to take a new manager and 1675 - > teach them how to handle every single variable situation the 1676 - > way that our company wants it in like a three-week training 1677 - > process.
1678 - > So it's like trying to keep the systems organized where you know 1679 - > they're on the floor, they're running around at the 1680 - > restaurant, something comes up. 1681 - > Is there a spot where they can like pull it up quick and 1682 - > reference it to where they don't have to go look in their manual 1683 - > that's at home because you know, like we gave them all this stuff 1684 - > when they first got hired? 1685 - > Um so that's the hardest part for us. 1686 - > I think like in a world where everything is so accessible and 1687 - > at your fingertips, it's like how can we have everything 1688 - > accessible and at the manager's fingertips when they need them?
1689 - > SPEAKER_03: And so, I have a solution for you, but first 1690 - > things first, um because you're saying like I want them to be 1691 - > able to kind of uh uh under like have every solution figured out, 1692 - > right? 1693 - > Yeah, perfect scenario, and there's something to that, okay? 1694 - > Because I were I worked with someone before, I saw his team 1695 - > and I went to one of his events, it was a small event, like a 1696 - > hundred people, and his team went up there, and I went to see 1697 - > him, right?
1698 - > But his team came up and they're all like young and they're all 1699 - > so good, they're so knowledgeable, so well spoken, 1700 - > and they presented so well. 1701 - > I was so I was like my mind blown. 1702 - > I'm like, everybody that went up there, younger, freaking 1703 - > confident, knowledgeable, it was crazy. 1704 - > And so afterwards I go, dude, where where where do you find 1705 - > your people?
1706 - > Like, where do you get your people? 1707 - > And he was like, I don't get my people pressed, and I developed 1708 - > them. 1709 - > Yeah, he was like, you know how many times they have to present 1710 - > in front of me before they actually go up on stage? 1711 - > 50.
1712 - > 5'0. 1713 - > You know how much time that takes for me? 1714 - > You know what time, you know, so I was like, wow, that that kind 1715 - > of opened it up. 1716 - > But what I want to also say to you is like, well again, focus, 1717 - > right?
1718 - > We don't want to teach them the ins and outs of everything, 1719 - > because I can tell you right now, 80 to 90 percent of their 1720 - > problems that they need to solve on the floor, that they need to 1721 - > be ready for on the floor, uh uh there's gonna be 80 or 90 1722 - > percent of of the same things. 1723 - > Then you'll have 10% of like random stuff that is like so 1724 - > rare that it happens. 1725 - > And I would say we don't need to prepare them for that.
1726 - > 80 to 90 percent, and then I would also say what was that 1727 - > 80-20 rule? 1728 - > That was the yeah, 80 well, 80, 80. 1729 - > Resourceful resourceful and 20% is resources, right? 1730 - > And that's the truth too.
1731 - > But so 80% of your problems that are on the floor that managers 1732 - > need to learn are gonna be what we want to teach them. 1733 - > After that, it could be a you know, we can start teaching them 1734 - > along the way. 1735 - > There could be like a, you know, course that we can create for 1736 - > them that they can take and maybe get a bonus if they take 1737 - > it, right? 1738 - > Or if they're interested in getting a raise after one year 1739 - > one, they have to learn this courses that we we give them, 1740 - > you know, where it elevates them.
1741 - > But 80% of the problems are gonna be on the floor. 1742 - > Tell me if you think I'm wrong on this, okay? 1743 - > I want your honest opinion. 1744 - > You can break it up into four things, really simply guess 1745 - > recovery.
1746 - > Can they guess recover the like you can? 1747 - > Yes or no, right? 1748 - > SPEAKER_05: Yeah. 1749 - > SPEAKER_03: Every manager, that's important.
1750 - > We want to teach that ins and outs, right? 1751 - > And it's all the same stuff, right? 1752 - > It's just kind of what how angry are they, right? 1753 - > It doesn't matter though, if it's a guy, the the hardest 1754 - > guest recovery I ever had in my entire restaurant.
1755 - > I pri I tell you right now, anybody I guess recovers, leave 1756 - > me happy, right? 1757 - > We're gonna be best friends. 1758 - > The hardest guest recovery I ever had, and I spilt or one of 1759 - > my servers spilled a red glass of wine on a YSL bag. 1760 - > SPEAKER_05: Oof.
1761 - > SPEAKER_03: White one, brand new one that they didn't make 1762 - > anymore. 1763 - > SPEAKER_05: Of course. 1764 - > SPEAKER_03: Yeah, the hardest. 1765 - > Guest recovery ever had was this guy who got an overcooked 1766 - > burger.
1767 - > He was older and he was with his family and he was just besides 1768 - > himself. 1769 - > And he wasn't even like, it wasn't like one of those things 1770 - > where you're like, dude, you're being really like unreasonable. 1771 - > It was just, he was just so disappointed, and he couldn't, 1772 - > and he just he just couldn't get shake it, right? 1773 - > So guest recovery, what I'm saying, and my point is that 1774 - > it's guest recovery, it's guest recovery.
1775 - > We don't need to be like, so here's what happens when they 1776 - > say this, and here's what happens when they say that. 1777 - > It's like, are they upset? 1778 - > Figure out the problem, find the solution, right? 1779 - > And we have a whole framework we gave to you guys, right?
1780 - > So guess recovery, let's master that. 1781 - > Let's go through scenarios. 1782 - > Director of operations comes in, let's go over it, talk to me. 1783 - > I'm gonna throw a guest recovery at you.
1784 - > I want you to tell me what you would do in this situation. 1785 - > Nope, I'm not happy with that. 1786 - > What are you gonna do now? 1787 - > Right?
1788 - > So guess recovery is gonna be big. 1789 - > Um, accountability is huge. 1790 - > Can they hold people accountable? 1791 - > This is probably the biggest, these are probably the biggest 1792 - > two weaknesses, but the accountability is the biggest 1793 - > weakness.
1794 - > But that's why I gave you guys this. 1795 - > And so when you actually look and study it, like it has a 1796 - > daily mastermind, um, it has a couple pieces, but if you start 1797 - > going into there, there's there's emotional intelligence. 1798 - > I'm telling you right now, this is the secret to holding people 1799 - > accountable, right? 1800 - > So if you look at uh some of the big things like emotional 1801 - > intelligence, reading the team member, the pause before the 1802 - > reaction, learning that skill set, right?
1803 - > You're pausing, you're listening, you're figuring out 1804 - > before the reaction, holding your own state. 1805 - > I'm staying calm, cool, and collected the whole time. 1806 - > I'm not gonna let their emotions dictate my emotions. 1807 - > We've all been there.
1808 - > We start puffing up our chest with them, right? 1809 - > Uh the room is always watching, really important. 1810 - > If I'm talking to an employee, someone else might be able to 1811 - > hear me, and I don't want to be perceived as anything but 1812 - > professional. 1813 - > Reading through the excuses, and now we go through this part, 1814 - > right?
1815 - > The flat tire. 1816 - > Okay, so it says when to hold them where to hold them 1817 - > accountable, who to have with you, uh, what to have in front 1818 - > of you, and what they know. 1819 - > Okay. 1820 - > So that and then it's like uh which ring.
1821 - > So it's a is it first offense, is it verbal, is it is it 1822 - > actionary, right? 1823 - > So first offense is they're late but they showed up. 1824 - > Verbal, uh, that's a verbal, right? 1825 - > Next is it's a first offense with a severe impact on the team 1826 - > or guest, right?
1827 - > I showed up two hours late to shift. 1828 - > That's gonna be a different conversation than showing up 1829 - > five minutes late. 1830 - > And then there's a script, right? 1831 - > So it's a script.
1832 - > We we name what happened, we name the standard, and then we 1833 - > deliver the verbal. 1834 - > And it tells you what not to do, right? 1835 - > Don't ask them why they were late before you deliver the 1836 - > verbal, right? 1837 - > Why why were you late, by the way?
1838 - > It's like, what do you think they're gonna say? 1839 - > Yeah, there's an extreme circumstance that I couldn't 1840 - > control. 1841 - > Uh don't compare them to other employees. 1842 - > Uh don't apologize for holding them accountable.
1843 - > I'm sorry, but I have to hold you. 1844 - > It's like why I'm not sorry. 1845 - > Yeah, because this is part of the job. 1846 - > I'm not, you know, uh, and and and uh and don't add more words.
1847 - > If they say yes, right, what should we do at that point? 1848 - > If they say yes, yeah, if they're like, I get it, thank 1849 - > you for holding me accountable. 1850 - > What do we do? 1851 - > Yeah, thank you.
1852 - > Yep, that's it. 1853 - > All right, have a good day. 1854 - > I don't need a and by the way, I just want to say, no, no, just 1855 - > like stop the conversation right there. 1856 - > Now, this is big.
1857 - > Objections. 1858 - > This is huge, okay? 1859 - > So um, objections, right? 1860 - > Because they're gonna come up with the objections, and we have 1861 - > it all had a flat tire, other people are late all the time.
1862 - > Why are you holding me accountable? 1863 - > And then if they keep pushing back, right? 1864 - > Listen, I hear you, nothing about the standard has changed. 1865 - > This is just a verbal.
1866 - > I'm gonna log it, we'll sign it, we're done. 1867 - > And then if they if they still won't commit, then they just 1868 - > have, you know, what I'm gonna do is I'm gonna have you talk to 1869 - > the GM, okay? 1870 - > Um, I I get it, I hear you, I hear what you're saying. 1871 - > I'm gonna have you talk to the GM and then and then he might 1872 - > have a different uh outlook on it, but it's up to him 1873 - > ultimately.
1874 - > I'm just I'm just a messenger. 1875 - > If I'm a GM, I'm gonna have I'm gonna set up a call with Eddie. 1876 - > Is that okay? 1877 - > You guys can talk real quick, and then you know, again, I'm 1878 - > just a messenger if he has a different opinion.
1879 - > We'll because there has to be a point where we just say if 1880 - > they're pushing back too much. 1881 - > So this will give them every scenario, and then there's 1882 - > there's just different like things that are happening, 1883 - > right? 1884 - > Um, the ghost, right? 1885 - > If they do a no-call, no show, right?
1886 - > Objections, the scripts, like it has everything here. 1887 - > The pocket drift, what if they have their well if they pull 1888 - > their phone out on the floor in front of a guest, right? 1889 - > All this stuff, the guest snap, what if they give a guest an 1890 - > attitude, right? 1891 - > They they start.
1892 - > So there's just all these scenarios of how they can hold 1893 - > them accountable. 1894 - > So even if your leadership team just reached through this, yeah, 1895 - > that's this will be just gives them just knowledge. 1896 - > It's knowledge, right? 1897 - > SPEAKER_00: Yeah, that's like a playbook for them to feel 1898 - > confident.
1899 - > And that's like part of the hard part, is just them feeling 1900 - > confident in those situations. 1901 - > They don't want to disappoint the company, the raps are on us, 1902 - > they want to be able to do the right thing, and we want them to 1903 - > feel empowered and that they know you know enough to be able 1904 - > to handle those situations. 1905 - > SPEAKER_03: Yeah, exactly. 1906 - > And they want to do it.
1907 - > Yeah, and so just have them read through this. 1908 - > You guys can you know make your own. 1909 - > You might say the script. 1910 - > And the script is I always tell them, I go, those scripts are 1911 - > just ideas, right?
1912 - > Just showing you what someone might say in the situation. 1913 - > You say your your piece, right? 1914 - > As long as you're sticking to the bullet points and we're 1915 - > really making it sterile and making it because of, you know, 1916 - > for legal reasons too, right? 1917 - > We want to make it really just cut and dry, just super simple, 1918 - > cut and dry.
1919 - > So we can't say it's a personal thing, we can't say it's the 1920 - > this or that thing. 1921 - > It's just strictly about our standards, right? 1922 - > Or about our rules, about our systems. 1923 - > We need to hold people accountable across the board.
1924 - > So there's accountability piece, and then there's inspiration, 1925 - > which is like I'm being inspirational on the floor, 1926 - > which means I'm I am the example. 1927 - > I'm gonna be on the floor with you, you're gonna see me 1928 - > touching tables, you're gonna see me giving hospitality, 1929 - > you're gonna see me running uh drinks, you're gonna see me 1930 - > running food, you're gonna see me help you clear your tables, 1931 - > you know, you're gonna see me in action, and you're gonna see me 1932 - > living and breathing everything I talk about, right?
1933 - > Um, and a good example of this is is the mindset and the 1934 - > mentality, okay? 1935 - > Because I had a GM that really helped me out big time, one of 1936 - > my most influential GMs, and I was working at a restaurant, I 1937 - > was a bartender, and I was Mr. 1938 - > Hospitality, right? 1939 - > Mr.
1940 - > Hospitality, when really it was about me, not the guest, but I 1941 - > thought it was about the guest because I was so good at 1942 - > hospitality and I was so good at my job. 1943 - > And so I had um a GM there that I really respected. 1944 - > And so this girl server comes up, she goes, Hey, can I get a 1945 - > um a uh a half glass of wine? 1946 - > A guest wants a half of a glass of a wine, and I'm like, I mean, 1947 - > yeah, if they want to pay for a full glass and want us to pour 1948 - > half a glass, like we could do that.
1949 - > And she goes, Well, no, I like they want to pay for like half a 1950 - > glass of wine and get half a glass. 1951 - > And I was like, We're not like what are we doing, right? 1952 - > Like, this is a like, no, we can't do that. 1953 - > And then she was like, Well, Billy, the GM, did it.
1954 - > And I was like, So I walk in and I go, Billy, what are we doing 1955 - > here, man? 1956 - > Like, are you serious? 1957 - > Like, we're pouring half glass of wine, we're charging half a 1958 - > glass, and um, the restaurant we were in hasn't been profitable 1959 - > at that point, right? 1960 - > And so he goes, Preston, until we profit a dollar, until we 1961 - > accomplish what we want to accomplish, we're never gonna 1962 - > tell a guest no.
1963 - > So, yes, we're pouring half glass of wine. 1964 - > And I was like, right? 1965 - > And so that's part of leadership too. 1966 - > Is like it really wasn't like, yeah, we are.
1967 - > Yes, we do that for guests. 1968 - > I'm I'm saying yes. 1969 - > Like, don't it was like, understand this, Preston. 1970 - > Like, here's why.
1971 - > And it's why it was so clear. 1972 - > It was so freaking clear and so apparent. 1973 - > I'm like, oh my gosh, right? 1974 - > He just summed it up so well.
1975 - > So that the the inspiration part is really, really big. 1976 - > So these are the three that I would really focus on, and 1977 - > really the the top two. 1978 - > It's like, and because you you can get really bogged down with 1979 - > I want to give them everything as an owner, right? 1980 - > We want to give them everything, right?
1981 - > But then it becomes where do we start? 1982 - > And now it becomes this encyclopedia of knowledge, and 1983 - > then it becomes like what's important to them, and then how 1984 - > do we track it and how do we monitor it? 1985 - > SPEAKER_00: And then and all of a sudden the restaurants are 1986 - > operating and the meetings are high operating. 1987 - > Yes, and all of a sudden, seven days a week, yeah.
1988 - > SPEAKER_03: Yeah, exactly. 1989 - > And then all of a sudden, a year goes by. 1990 - > No movement, right? 1991 - > Because we're so focused on these one things.
1992 - > Let's just, I'm telling you right now, make this your 1993 - > obsession: guess recovery, accountability. 1994 - > Guess recovery, accountability. 1995 - > Are we holding people accountable? 1996 - > Are we able to guess recover at a high level?
1997 - > If we can do those two things, you're gonna see a lot of 1998 - > movement in the business. 1999 - > You're gonna see a lot of improvement in sales, you're 2000 - > gonna see a lot of improvement in employee retention, employee 2001 - > uh productivity, all that good stuff. 2002 - > You'll see the numbers and and on just these two things. 2003 - > Once we get this down, we have a master, and we feel like, man, I 2004 - > could bring any freaking manager in here within six months, 2005 - > they're gonna be nailing these things, which makes it awesome 2006 - > because now we can also open up our pool.
2007 - > We can bring people up right from within. 2008 - > You don't have any experience, that's okay. 2009 - > We're gonna take you through this process, or we're gonna 2010 - > make you badass. 2011 - > Because also the statistic was I think 70%.
2012 - > I gotta I gotta look up the number again, around 70% of the 2013 - > reason why managers uh have high anxiety and high stress in their 2014 - > jobs, their job is undesirable, is because they don't know how 2015 - > to deal with people. 2016 - > SPEAKER_00: Oh, that's interesting. 2017 - > SPEAKER_03: Yeah, and you can and you can look it up. 2018 - > It's it's it's the number, it might be higher, but it's 2019 - > because I I don't I I want to be dealing with these for example, 2020 - > if I move someone up, we were out drinking the night before.
2021 - > Now I'm your boss, right? 2022 - > How do I handle that? 2023 - > unknown: Right? 2024 - > SPEAKER_01: How do we always try to like move them?
2025 - > Yeah, put them in a different store. 2026 - > Yeah, this is like we're fortunate that we're that we can 2027 - > do that, but it's really difficult for for somebody to to 2028 - > bridge that gap because they're out drinking one night and all 2029 - > of a sudden now they're your manager and like they want to 2030 - > assert their dominance. 2031 - > Right. 2032 - > And this person is like, What do you why why are you telling me 2033 - > what to do?
2034 - > Like we're literally ripping shots at Yeager last year. 2035 - > Yeah, exactly. 2036 - > SPEAKER_03: I'm a better server than you. 2037 - > I know more about this place.
2038 - > I think you're longer, right? 2039 - > All these so if you move them, awesome, but they still have the 2040 - > problem of like they don't know how to correct. 2041 - > They don't know how to like you know interact with people. 2042 - > That's when emotional intelligence comes in, and 2043 - > that's where accountability comes in.
2044 - > That's where like that consistent accountability comes 2045 - > in, where it's just cut and dry. 2046 - > Someone come in, came in late, hey, can I talk to you real 2047 - > quick? 2048 - > Gotta hold you accountable, right? 2049 - > Super simple, you know.
2050 - > Oh my gosh, I get it. 2051 - > Okay, cool. 2052 - > I'll I'll send it up to the GM. 2053 - > I got you.
2054 - > Like, we're good. 2055 - > Like, I just I'm just I'm just a messenger, right? 2056 - > We gotta make it really painless when they interact with guests 2057 - > and then also with with the uh with the employees. 2058 - > We do that, all of a sudden your leaders are freaking looking 2059 - > like rock stars because you guys have been in the industry long 2060 - > enough, you guys have been training these people long 2061 - > enough.
2062 - > You've been in the industry. 2063 - > SPEAKER_00: You were you did you work in the um I started at 2064 - > Marble Slab actually in high school. 2065 - > Right and then I started in real restaurants in college. 2066 - > SPEAKER_03: Nice.
2067 - > So you so we both know, right? 2068 - > This is so it's so rare. 2069 - > I've worked at really nice restaurants where the managers 2070 - > didn't know how to guess recover for life of them. 2071 - > They just did the freaking basics.
2072 - > SPEAKER_00: My first hostess shift ever, I'll never forget. 2073 - > I've never worked in a full service restaurant before, and I 2074 - > applied, I got the job, they told me to come in for training 2075 - > this day at this time. 2076 - > I walk in and they're like, here, I'll clock you in. 2077 - > And like they put I was like, oh like never answered a phone, 2078 - > never sat in a rotation, never nothing.
2079 - > And it was just I was working all of a sudden, and throughout 2080 - > the shift, the phone's ringing, and I'm like, I don't know how 2081 - > to answer, I don't know how to put it on hold. 2082 - > Someone wants to take a word, I don't even know the menu. 2083 - > Um, and then I quickly learned what it was like to sit people 2084 - > because I was just sitting them. 2085 - > I didn't know, and then I'm getting yelled at by servers, 2086 - > and it's all in my first day, and I was like, okay, I didn't 2087 - > realize that this was a thing.
2088 - > Um again, a lot of we're really critical in ourselves because we 2089 - > want to give everyone the best experience. 2090 - > SPEAKER_01: But yeah, we we often we oftentimes look at the 2091 - > shoe on the other foot probably too much. 2092 - > Right. 2093 - > Like because we did that, that, and that.
2094 - > And then like, you know, when that excuse comes up, it's like, 2095 - > oh, I've been in that position where like that excuse is almost 2096 - > valid, and you know, you start, you start like that's where the 2097 - > accountability piece like really needs to be. 2098 - > SPEAKER_03: Yeah, and that's cool. 2099 - > We we're developing this piece too, so we gotta listen, right? 2100 - > So if someone says, No one ever told me that, and you're like, 2101 - > So you never heard that in a pre-shift, and then because 2102 - > that's why it's important when I do pre-shifts and we give you 2103 - > the the form.
2104 - > It's like there should be a signature piece of the box, 2105 - > yeah, with everyone's name every single time. 2106 - > Can you just sign that you understood everything? 2107 - > You're 100% clear, right? 2108 - > New initiative.
2109 - > What happens if you don't promise me? 2110 - > Because if I hold you accountable, I don't want you to 2111 - > be like, I didn't know. 2112 - > Is that fair? 2113 - > Yeah, okay, cool.
2114 - > They sign off, awesome. 2115 - > We got everyone's signature here, so that way, you know, 2116 - > there's little things like, hey, I didn't know. 2117 - > It's like, come on. 2118 - > All right, let's just I get it.
2119 - > You might have forgot. 2120 - > Slip through the cracks, you're human, that's fine, but we still 2121 - > have to hold you accountable. 2122 - > Just do me a favor, like get my back here. 2123 - > Uh, but then also listen, right?
2124 - > Because someone might say, I didn't know that, and then you 2125 - > find out, oh, they were they were off for the week or 2126 - > whatever, or something like that, or no one did tell them, 2127 - > or someone might have told them, we're not doing that anymore. 2128 - > And you're like, wait, so we want to listen to those things, 2129 - > but we want to be very cognizant, right? 2130 - > Of just like, outside of that, dog ate your homework. 2131 - > I'm sorry, but we got to hold you accountable, right?
2132 - > And this is again gonna change everything. 2133 - > So, again, let's make this our main focus. 2134 - > And with everything that you guys do, remember the 2135 - > implementation piece, right? 2136 - > It's always piece by piece, one foot in front of the other.
2137 - > If we try to implement two things at once, we're gonna 2138 - > fail. 2139 - > Hey, here's two new initiatives that we're gonna do in one week, 2140 - > we're gonna fail. 2141 - > We have to do one thing at a time. 2142 - > That's gonna be hard enough, right?
2143 - > So we gotta do that. 2144 - > It'll take time, but the payoff will be immense. 2145 - > Again, we don't want to end up 30, 365 days from now and no 2146 - > movement whatsoever. 2147 - > A lot of ideas, a lot of information, a lot of docs, 2148 - > freaking Opus is locked and loaded.
2149 - > We haven't moved an inch though, because we're not being 2150 - > strategic here. 2151 - > One thing at a time. 2152 - > Just one thing at a time. 2153 - > Let's hyper focus on that and get it done.
2154 - > And then just make this your obsession. 2155 - > Guess recovery accountability. 2156 - > How do I just how do I get this instilled? 2157 - > How do we get that installed?
2158 - > And so, first things first, accountability and the daily 2159 - > masterminds. 2160 - > I'm telling you right now, this is your next move, right? 2161 - > We are doing daily masterminds every single day with every 2162 - > single employee at every single location, and then we're gonna 2163 - > follow up to make sure those are getting done, and then we're 2164 - > gonna hold people accountable after we start doing that. 2165 - > We're not gonna sit there and go, we're now holding everyone 2166 - > accountable for everything.
2167 - > Buckle up. 2168 - > We're gonna introduce this new thing, and then we're gonna hold 2169 - > you accountable on it, and we're gonna continue holding you 2170 - > accountable on it until the end of time. 2171 - > We're gonna introduce now being on time. 2172 - > This whole week we're gonna talk about being on time.
2173 - > Hey guys, I've been really lax, my fault, our fault, but from 2174 - > now on, new rule, you gotta be on time. 2175 - > If you're on time late, whatever, but boom, now we start 2176 - > implementing that, right? 2177 - > You see how that like starts trickling? 2178 - > Yeah, becomes a snowball effect.
2179 - > Do you see that being a problem? 2180 - > SPEAKER_06: No okay. 2181 - > SPEAKER_03: Do you think it's doable? 2182 - > Okay.
2183 - > Okay. 2184 - > And again, your managers, right? 2185 - > They're gonna do what at first? 2186 - > Push, test the waters.
2187 - > Right. 2188 - > They're gonna push back a little bit. 2189 - > Oh, understaffed, busy, this and that. 2190 - > I get it.
2191 - > We gotta we gotta make this a priority. 2192 - > Number one, first and foremost. 2193 - > Like, understand, like, even if the ship's burning, going down, 2194 - > we still have to have these daily masterminds. 2195 - > Because the reason why I always stress that piece is because 2196 - > when we say, when they go it's too busy, understaffed, that's 2197 - > gonna be 50% of the time.
2198 - > SPEAKER_05: Yeah. 2199 - > SPEAKER_03: They're gonna be able to say, it was too busy, 2200 - > understaffed, it's too busy. 2201 - > And you just go, okay, well, instead of saying there is no 2202 - > negotiating here, this is what it is. 2203 - > You know, and I'm gonna tell you right now, every high-performing 2204 - > restaurant we've ever worked with had daily masterminds done.
2205 - > It was literally the difference. 2206 - > You look at it, you're like, the the restaurants, because people 2207 - > always ask us, they're like, what's the difference between a 2208 - > successful restaurant we worked with and an unsuccessful? 2209 - > It's if they listen, and the one thing that's always consistent 2210 - > is they did not commit to the daily masterminds. 2211 - > Like, oh, our team's really stressed out, busy season.
2212 - > This I get it. 2213 - > But we want a stress test during the busy season. 2214 - > That's the whole point. 2215 - > What what what we well why would we have something we're 2216 - > implementing our business that can't be done in the busy 2217 - > season?
2218 - > It kind of makes it pointless, right? 2219 - > Yeah, we have to make sure that these are going to be done 2220 - > during the busy season. 2221 - > There are no no's, there are no like uh uh you know, there's 2222 - > just no negotiating with this, with this piece. 2223 - > And then when they see the benefit of it too, when they get 2224 - > good at it, it becomes a skill set for them, right?
2225 - > They have a superpower now. 2226 - > They know how to go control the narrative, implement new 2227 - > systems, follow up with people, work with their teams, get more 2228 - > other people, they start growing with it too. 2229 - > So it's forced growth, if you will. 2230 - > Did you guys have any questions about that?
2231 - > SPEAKER_00: No. 2232 - > SPEAKER_03: All right. 2233 - > SPEAKER_01: We've generally done, we do pre-shifts at each 2234 - > of the restaurants, but uh they they're more so like we were 2235 - > talking about there, they're I think they lean a little bit 2236 - > more informative than than engaging. 2237 - > Um a five-minute, three to five minute quick little one-on-one 2238 - > is much more impactful than a you know, 15-minute group 2239 - > setting before the shift with everybody in there at the same 2240 - > time.
2241 - > SPEAKER_03: Yeah, and I and and and you know, two things. 2242 - > We're trying to solve for problems that aren't broken 2243 - > sometimes. 2244 - > So it's like the 86 item, for example. 2245 - > It's like, is that a huge issue, right?
2246 - > Are people like not able to figure out what's 86, so we have 2247 - > to be in front of them saying it to their faces in order for them 2248 - > to accomplish it? 2249 - > Or can we just say, right next to this expo line is 86, your 2250 - > job is to walk in and make that list. 2251 - > Now, if you sell an 86 item, we'll hold you accountable. 2252 - > We're gonna hold you accountable, right?
2253 - > Your job is really simple, walk in, write the 86 item, commit it 2254 - > to memory, and have that information. 2255 - > So, but yeah, spending that precious time with them is is so 2256 - > important. 2257 - > Go to a pre-shift, right? 2258 - > Go to one of your pre-shifts and watch it and be like, is this 2259 - > doing anything?
2260 - > Would I be paying attention to this pre-shift if I was if I was 2261 - > here? 2262 - > Because that's another problem too. 2263 - > If they go to a pre-shift over and over again, it's just so the 2264 - > same thing, but they're just they're just tuning it out. 2265 - > It's like another thing they have to do, right?
2266 - > And you're like, okay, you got it, right? 2267 - > So, but when they get that energy boost and they get that 2268 - > information and they get that realignment, they get a little 2269 - > bit of excitement, it's it it has a different impact. 2270 - > Number four is um is time commitment. 2271 - > So maybe yeah, committing your time to your team, like and and 2272 - > that's a big thing too.
2273 - > I want to talk about it more today, but we ran out of time. 2274 - > But I say the first commitment you want to make is spending 30 2275 - > minutes with your team as a GM, as a manager, whatever, whether 2276 - > it's obviously it can be daily masterminds, you know, five 2277 - > minutes here, five minutes there, and then five minutes 2278 - > just on the floor talking to them, right? 2279 - > How you know, like, and and and spending a little bit of time 2280 - > with them is huge.
2281 - > People want that's what employees want. 2282 - > I want attention from my leadership team. 2283 - > I want them to care, I want them to talk to me, make me better, 2284 - > and and have that one more time. 2285 - > SPEAKER_01: Last week, like we were able to get out to a few of 2286 - > the restaurants in one of the nights, and it's rare that like 2287 - > we're able to put the boys with somebody and her and I actually 2288 - > be able to make multiple stops together, yeah.
2289 - > And it's like, you know, when we when we get to somewhere we 2290 - > maybe we we hadn't been together in a couple weeks, or I I 2291 - > stopped in during the day, or whatever it is, like you can 2292 - > tell the team, you know, they light up and they like crave 2293 - > that like engagement. 2294 - > And you know, we go, we go, we try to have as much conversation 2295 - > as we can with everybody. 2296 - > How's the kids? 2297 - > How's this?
2298 - > How you doing? 2299 - > What's this? 2300 - > But like, and like that stuff means so much to them. 2301 - > It does, yeah.
2302 - > SPEAKER_03: It's like it really does. 2303 - > Because they like attention from leadership, right? 2304 - > You know, and and showing them that attention and that love and 2305 - > that care, spending some time with them is huge. 2306 - > And so, yeah, and so that's right, and and with the teams 2307 - > too, just spending time with them is a big deal.
2308 - > So uh uh just focus on that, and I again, I mean, I would say 2309 - > come up with a game plan. 2310 - > I think the accountability piece is daily masterminds, right? 2311 - > And let's just start implementing that like tomorrow, 2312 - > be really you know diligent about it, bring it up on the 2313 - > calls, right? 2314 - > You can talk about with our team there too.
2315 - > What issues are you having? 2316 - > How's the feedback? 2317 - > What's your weakness? 2318 - > SPEAKER_05: Right?
2319 - > SPEAKER_03: Because it's it's it's focus, clarity, uh, uh 2320 - > energy and engagement. 2321 - > What's your what's your weakness right now? 2322 - > And then a lot, I think nine times out of ten it's always 2323 - > energy because people are like, well, it's not me, I don't know 2324 - > how I feel uncomfortable, I feel a little bit vulnerable. 2325 - > It's like you gotta get out there, we gotta just do it, 2326 - > right?
2327 - > And then give them give them some tips and some advice and 2328 - > walk them through that process. 2329 - > Alright, awesome. 2330 - > I think we have enough to move forward. 2331 - > There's a lot of information.
2332 - > Yeah, you're welcome. 2333 - > But uh yeah, I know I appreciate you guys taking the time.
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