Investor Connect Podcast · 2026-09-11 · 25 min
In this episode of Investor Connect, Hall T. Martin welcomes Per Nordling, an entrepreneur, angel investor, and SaaS operator who co-founded Medius in 2001, bootstrapped it to about $10M in revenue, raised capital to accelerate expansion, and helped scale the company internationally across Europe, North America, Australia, and parts of Asia before selling his stake. Per shares what founders need before going global, including a verified offer with real customer adoption, a clearly defined ideal customer profile, a deliberate go-to-market strategy, localization and regulatory readiness, and adequate funding. He explains why Partinc Capital focuses on B2B SaaS and AI, how active investors add value through ownership, board, and operational support, and where he sees European opportunities in helping SaaS companies integrate AI while Europe competes primarily through niche AI applications rather than infrastructure, amid heavy regulation and limited funding.
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