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Index/Startups & Founders/Invested by Aleph
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Daniel Lubetzky, Founder of KIND, on Reaching a $7 Billion Valuation, Why Builders Beat Destroyers, and How Many Nickels It Costs to Stick to Values

Invested by Aleph · 2026-07-29 · 1h 5m

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Episode notes

On this episode of Invested, Michael Eisenberg sits down with Daniel Lubetzky - founder of KIND Snacks, Shark Tank investor, and founder of the Builders Movement - for a wide-ranging conversation about building enduring companies, the values behind them, and using business as a tool to bring divided people together. Daniel shares how KIND grew from a $10,000 idea into a multibillion-dollar brand with only $5 million in primary investment, why he named the company after his father Roman, a Holocaust survivor, and how a decade of failures with his first venture, PeaceWorks, taught him everything he needed to build KIND. He and Michael also go deep on the Middle East, the origins of the “oppressor vs. victim” framework, why good intentions so often produce bad outcomes, and how the Builders Movement is working to equip citizens to solve problems rather than tear each other apart. Drawing on Daniel’s journey from a Jewish school in Mexico City to Stanford Law School to the set of Shark Tank, this episode weaves together entrepreneurship, parenting, resilience, and the conviction that - as Daniel puts it - values create value.

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