404: John Spencer Ellis vs Vince Reed Battle Mastermind

Speaker A: Internet Traffic Jam, episode 404. Hi, my name is Vince Reed, lead generation, expert speaker and coach. And if you want to learn how to generate targeted leads for your business using pay per click marketing on a mastery level, stay tuned because I'm going to show you how. Welcome to the battlezone edition of Internet Traffic Jam. Vince Reed here, and what you're about to listen to is a mastermind that I had with the one and only two, John Spencer Ellis. John started his business with less than $2,000 in his pocket in a 380 square foot studio apartment. Today, his empire has grown into a global, multi million dollar group of corporations that is responsible for over 500,000 jobs. So if you want to learn how to grow a massive business, this is definitely a podcast episode you're going to want to listen to. So sit back and enjoy the one and only John Spencer Ellis. And we are live. What's going on? It is Battle Mastermind time, and I am here with the one and only John Spencer Ellis. What's going on, my friend?

Speaker B: Uh, a lot's going on and it seems to be all pretty good. So I'm ready to rock and roll.

Speaker A: Awesome, man. So for those of you who are new to the show, the premise of the show, or you guys are flies on the wall, it's just John and myself just masterminding, getting better. And you guys get to basically peek in on the action. So make sure you do me this favor. As you're watching, be sure to, like, comment, share this with someone you love. And if you have questions, be sure to ask them as we make sure we go back and try to check those out as well. So, John, please tell me, my friend, how did you get to be so awesome?

Speaker B: Well, that would probably depend who you ask. Some people would agree, some people may not. Hopefully it's a small list. Um, look, I have worked my butt off for a very, very long time. Uh, the short story is that I started my business way back in 1992, June 1st, to be exact. And I started with $2,000. Slept on the floor of a 380 square foot bachelor apartment. Uh, didn't have money for food, Stole, um, food from Sizzler when I would save up enough money to get a coupon. And I put food in my backpack so I had food to eat the next day. I would do things like put my car in neutral to coast downhill to save gas. Um, and then there was a point where I didn't even have enough money to put gas in my car. So I just Walked places. Um, but I started to figure it out. And I had lots of mentors, and I hustled, hustled, hustled, hustled. And the word I always used was relentless. I literally did not go away on a vacation or take time off for a decade. For a decade. Um, and now I have a good life. My company has made tens of millions of dollars. Um, we're in 60 countries. And last year, I bought a ridiculously cool penthouse on the Las Vegas strip. So I hustled hard, hard, hard. And most importantly, I know I have a lot to learn. I know I'm in my infancy, and I am a sponge and a student. That's most important.

Speaker A: That's awesome, man. And John is one of the coolest, most humble people that I've ever met in my life. For all of your accomplishments. It's funny, before I got started, I knew we were going to be talking. I went and did a bunch of research. I had to kind of ch out, man, and a little bit. And, you know, you've done so many amazing things in the fitness industry, as well as obviously now with your entrepreneurial businesses that you're, that you're starting. So I'm going to start with fitness. You know, for those of you who don't know, John actually, um, founded nesta, which is basically the National Exercise and Sports Trainers association, and that's in over 60 countries, over 55,000 members, at least from what I found. Tell me how that comes about. Organization. There's a lot to learn from that.

Speaker B: Oh, my gosh. There's a great lesson here. Really good lesson. Um, when I started this, I didn't. I was super ambitious, but definitely clueless. I mean, I truly didn't know what the hell I was doing, but I really wanted it to work. Uh, and I just thought that the way that education was done for fitness professionals could be done differently. And I always had a passion for education and learning and continuing along that path. And I didn't do well in my traditional school. I'm dyslexic, add. I had a hard time even graduating, so it's amazing I went as far as I did in the field of education. Afterwards, I had to learn how to learn differently. I had to learn my cognitive style. And we all do. That's an important lesson as well. In the beginning, within the first year of my business, it was so dismal, and I was so lacking in direction and understanding. This is a true story. It's crazy, and I haven't told this too much, but I was on my way to the bank to close my business bank account because I couldn't afford the $10 a month service fee. And I was literally walking from my car to the bank and I saw a buddy of mine there who's about 10 years my senior, who's an entrepreneur. And he goes, dude, what's up? You know, usually we race triathlons together back then. And he goes, you know, let's go for a ride or whatever. And he said, what are you doing here? And I said, oh, man, I got to go close my bank account. I can't afford this. I can't. It's not going to work. You know, I can't afford. I mean, it's 10 bucks. Like, you know, that adds up. It was just crazy when you think about that. Right? Um, this is like 1993. To give perspective. And he goes, don't do that. I'm going to buy you lunch. I think you have something here. Let's figure it out. And so I listened to him. He mentored me. I didn't close the bank account. And now we're one of the largest associations in the world.

Speaker A: Wow.

Speaker B: Yeah.

Speaker A: That's amazing.

Speaker B: That's a true story. It's great.

Speaker A: What's crazy about it is 10 minutes here or there, you never. That never happens.

Speaker B: Well, you know, some, when people say, oh, that was luck or whatever. I'm personally not someone who believes in luck.

Speaker A: Right.

Speaker B: I think, you know, it's a combination of timing, circumstance, opportunity, but also it's the things that you've done preceding that moment. People say, he just happened to be there. But it's also the work that you've done preceding that time that allows you to be receptive to the message and the opportunity. That's training, that is, uh, open mindedness, that's a willingness to say, I don't know, please teach me. So was it some good timing? Yes. Is that luck? Some people call it that, you know, some people call it serendipity or whatever. I believe that the way that things come together, uh, is because of the things that you've done preceding that moment, which allowed that moment to happen. But also what you do in that moment is based on your beliefs, your values, your goals, your mindset in that moment, so you know how to make the most of the opportunity. And also it's what you did as a person to become the kind of person where someone would want to help you that moment of need. So it's not luck, uh, if you break it down scientifically and logically, you can see why these things happen. It's not just go, oh, it's happenstance. But what if all that was there, but I said, screw you, I don't trust you, I don't trust myself. I'm just gonna close it down. Then you wouldn't say, well, the universe just opened up for me. You wouldn't say that, right? You had to be right here.

Speaker A: So tell me, how did you execute? So he takes you, you're about to close your bank account, and he obviously mentors you, and he gives you some ideas. You guys come together. What were like, the first steps like that you did? I mean, that's. Wow.

Speaker B: You know, it was honestly so, so long ago. I don't remember the exact steps other than saying that. He says, I just. I think it was more about structure. He was very, very disciplined, structured. So it was creating the structure, the architecture of it. And then also he was, uh, a web developer, so he helped me rebuild the website. And this is like web 1.0. Or it was like point 2. It wasn't 1.0. Like, literally, you guys, this was so early in the Internet that there was no video, there was no Yahoo, there's no Bing, There was no social media. Uh, our search engines were Dogpile, AltaVista, and Hotbot. Some of you are way too young to even know what that is. In fact, Vince, this is a true story. That year, the first lesson, I learned about the Internet in, like, 92. And this is a true story because I was a personal trainer. So I was training two computer scientists, a husband and wife. And I said, so what's this Internet thing I hear I have to get on the Internet? And he says, this is very important. Pay attention, because you don't want to upset people when you're in a chat room. Don't use all uppercase, because that means you're shouting. Wow, that was my first lesson on the Internet.

Speaker A: That's kind of true still to this day, right?

Speaker B: I know, but, like. But that was the most important thing they felt like they had to teach me. Isn't that crazy? That's how far this has come.

Speaker A: So tell me. I know I'm only supposed to ask you two questions. So what was the business? I mean, this was the. Like, how. What? So someone listening in, obviously. I think the key thing I took, uh, from what you just said already was discipline and structure. What. How did that equate to what you guys ended up building? Like, what? How did it work? Give me, like, a quick Cliff Note version. What?

Speaker B: Well, the first Certification was as an endurance sports coach. It wasn't even the personal trainer, which is now the flagship program, uh, which accounts for a huge portion of the total revenue for the company. Um, we just had to figure out what was next. And. And that's still the model I teach today. Build upon the foundation of what you have and then determine what is the next need or problem your customer has, and then create the solution for the next problem that arises.

Speaker A: Got it.

Speaker B: And that's what we did, and that's what we continue to do.

Speaker A: So essentially, the company allowed you to create certifications for trainers. If we would like to sum it up in a second. Yeah.

Speaker B: And now we're nationally accredited and used all over the world. Yeah.

Speaker A: Can you imagine that? Whoever's watching, comment and just say. And just let us know how awesome that is. You're looking at the guy who basically pioneered certifications for the fitness.

Speaker B: One of them. I'm not the only one.

Speaker A: I mean, still, who cares, you know, That's a big deal. I think that's awesome, man. So cool. Because so many people have ideas and they never execute it. So I believe 100% you're right. There is no luck. You gotta, you know, like, the guy who won the lottery last night had to go get the ticket. Right. That wasn't luck. So you got a question for me? How can I help you?

Speaker B: Um, what has been your biggest challenge growing in the last two years? Because you continue to grow and you've done really well and I see a lot of your stuff and it's all done well. But what has been the biggest challenge as you mature as a man, as a family man, and as a businessman?

Speaker A: Wow. So, man, family and business. I'll start with business. Um, for business. The hardest thing for me is I now feel like the way my parents would talk to me when I was a kid, meaning when I was a kid, I had to walk 20 miles in the snow. And you're, as a kid, when you're a kid, you're like, okay, dad or mom, whatever. So these new entrepreneurs, I feel like, have it so easy. Like you're sitting here talking about, there was no Google, there was no. So you had to do all this stuff for yourself, which is why I believe you're so successful. I mean, I was talking to my business partner the other day, and I was telling him how I had to spend $500 to build my first capture page, which was done incorrectly. The video was over here. Uh, line was over here. Now they've got software. You can pay 50 bucks a month and have 20 different things. So, like, the thing that is hard is to get entrepreneurs and business owners today to understand what they're actually investing in. Because they equate like, oh, I can get that done over here with skill. Right? So it's like you get what you pay for type of thing. So I think that's the hardest thing, getting building business owners and entrepreneurs to understand that there's a lot more to learn. Like, it might be easy to set up, but there's principles behind the things that you feel are so easy to do, that you have to learn. And I think that's the part from business that I think we struggle with, that we're always trying to make sure we relate to our group, our communities. Um, family. You know, it's just adjusting to two kids. I just had a new son, two months old, so I didn't think it would really hammer me as hard as it did. It took me a little bit of time to adjust. One was a breeze. Two feels like you got a football team out there, even though it's too, um. So being able to balance family and business and obviously myself as a man, fitness, my own wants and desires that I want, just learning how to balance that has been my biggest challenges. But, um, the solution to all this is writing it down and as you said, identifying what the problems are. So if I see in business you think that, you know, there's no. That things are easier, it's up to me to deliver. Okay, it may be easier to set these things up, but here are the skill sets that you still need to learn. Right. So I know that. So instead of just harping on the, oh, there's a problem, you think it's easy, I got to make, I got to identify it and then point in on that. And then same thing with family and me, personally identify what are you feeling, what are the situations, what are the problems? Okay, let's solve it. I'll give you an example with fitness. Um, I was having a tough time with two kids. Cause I'm up later with the baby and like one, two in the morning sometimes. And it was kind of affecting my fitness the next day. So what I started to do was instead of, I was pushing my fitness back later, but then I would not get to the fitness.

Speaker B: And that's common, that's common now.

Speaker A: I said, look, you're already up, you just got to go to the gym, you just got to get it done early. So everything now is done before 8 o', clock. No matter what you're up 3am I just get it done. And for me it helps me. I've actually been able to balance better.

Speaker B: So just, I'm going to make a fitness suggestion for you. And I don't know your whole routine and your goals, so this is a very general statement. Okay.

Speaker A: All right.

Speaker B: But just stick with fundamentals, right? You're doing primarily strength training, right?

Speaker A: Um, I do, I'm actually up in the cardio. I do all the boxing.

Speaker B: Oh, cool. Nice. Okay, so you're doing some boxing, Hitting mitts and heavy bag and.

Speaker A: And people.

Speaker B: Oh, people. Are you sparring? We gotta train.

Speaker A: Yeah, we train. I mean we do lifting and we do sparring and boxing, like real boxing, not the cardio stuff.

Speaker B: All right, cool. No, I want you and I have to get together and do some training. That'd be fun. So, um, so if you're doing that, I mean like the boxing, you can do, you know, three minute rounds, one minute off instead of fives if you're short, obviously, um, shadow box more with, with one or two pounds, uh, dumbbells or resistance tubes or both to compress the time if you're short on time. And then for the weight training, stick to the fundamentals. You know, push, pull, press, uh, hinge, you know, rotate and just. And it's.

Speaker A: I have a trainer.

Speaker B: Oh, you do? Okay, cool.

Speaker A: So, you know, I'm, uh, at the age now where, at least for me personally, I need someone there that can hold me accountable to push me through. So that's kind of work. But anyways, just getting it done.

Speaker B: But you're not quitting and that's important because a lot of people.

Speaker A: And you know what's funny? I remember as things were getting kind of crazy, I remember saying to myself, I can see how people, when this happens and they stop doing it.

Speaker B: Mhm.

Speaker A: Because there was a point where I'm like, well, maybe I'll go, not do it today, you know, And I could feel it happening. What are you doing? Just go. You sat here all morning. You could have been in the gym and back anyways, Hope. Does that answer your question?

Speaker B: Yeah, yeah, no, it's great, it's great.

Speaker A: Awesome. Okay, cool. So I have another question for you. So I know that you. Now obviously you've got this amazing, you know, career in fitness that you've had and you still continue to do a lot of stuff in fitness that we were chatting about before we went live. And you work with a lot of entrepreneurs as well. And obviously if you grow a business, I believe there's no Matter what. If you've grown a business, the style and as successful as you have, that can equate to pretty much anything. So talk to me a little bit about the Online Expert Empire and your vision for how you take what you learn in fitness and your other things in your life and sports and all that and how you equate that in the business. Like, what are the things that you.

Speaker B: Right. So the Online Expert Empire is just my new program that's coming out, be available soon. Uh, so look, it's this simple, is that we all have brilliance, we all have expertise, we all know things that other people don't know. But what happens is that you get so acclimated to it that you don't think about how brilliant you are, but you have skills that other people want to know you do. You just haven't thought about it and you haven't thought how to package it and m. Systematize it and um, bring it to the masses. And that's, and that's, you know, basically what, what I teach is like, we all have brilliance. What is your brilliance? Is it, you know, like boxing? Like, you could do, you could, you could do, ah, a boxing class for conditioning for, for guys, uh, in your age range. That would be a suit. And you could do some of the strength conditioning, the flex, flexibility, the shadow boxing. You could do like a midday shadow box drills, partner drills, combos, working the jab. All right, that was totally out of order, by the way. But basically you probably start with the stance and then the jab if we're gonna do boxing. Ah, right. You gotta stick with the fundamentals. Um, no rope. A dope. And then, but so then those are your modules. But then of course, you have your branding, you have your marketing, your retargeting, you build your list. You have to grow your brand, you have to gain your influence. All those different things, of course, but that is what allows you to be the person that people are gravitated towards to buy your product. But a lot of people want to do a lot of online influence. Like they want to do a live video like this, um, or they want to be like an Instagram star. Or so they can get $50 for a shout out or they just want to look good in their bikini. Sometimes that's the case too. Uh, men and women, who knows? Not judging, man, not judging. Uh, but what happens is a lot of people do all those things. They put out the effort, but they don't do the work to make the product that allows them to live the lifestyle and there's something beautiful. I mean, obviously, you know, back in the day we called it mailbox money. Uh, now is just, you know, Stripe, uh, PayPal One shopping cart or Shopify or whatever. Right? But it's a great feeling to wake up and say, wow, I've already made enough money to take care of my family for the day. Isn't that an incredible feeling? But I'll give you a really simple example. Um, there's a lady that uh, is a high school chemistry teacher that I know of. And you know, she's been in there 10 years. She probably makes $85,000 a year, which is about 1.7 times the American household income, something like that. Which is, you know, it's great. I mean it's noble and it's certainly a noteworthy cause, you know, to be a high school teacher. But when she turned her passion for teaching and chemistry into an empire, everything changed. Um, she is doing classes on, you know, things like Udemy or Linda or uh, selling her own programs and using something as simple ah, as um, wish ah list on WordPress. Um, speaking on the topic, um, also doing tutoring for people who, creating products for people who homeschool their kids. Like, look, it's so easy. She's brilliant and before she was stuck. But you have to think about this. If you're a teacher, you have three months off every year in three months. We know that if you hustle and you focus in a month, you can create an epically cool program. So you can create three programs over the summer which should be able to pay you what you're making all year as a teacher if you market them correctly. You have brilliance. You need to package the brilliance and distribute it to the world through your personal brand.

Speaker A: That's awesome. Take what you love. And yeah, uh, you know, it's funny, I was, when you were talking, I was messing around some calculators here. So if you say 83,000 a year, divide that by 12, that's $6,916. Divide that by 30, that's $230 a day.

Speaker B: So that's basically one or two products per day.

Speaker A: That's crazy. But this is what I like to tell people who, what you're just saying. So if you take that 2:30 a day, our brain automatically goes to like an eight hour workday, right? But on online it's 24 hours. Your business is selling in other countries and this morning when you're asleep, divide that by 24. In reality, you've got to make $9.60 an hour to make $83,000 a year. So you have to ask yourself, what problem can you solve that you can sell online and make one sale of $9? What can you sell an hour? So, I mean, that's so awesome, man. Yeah, Very cool, very cool. So you got another one for me? We're rolling here.

Speaker B: Um, why did you choose to work from your home?

Speaker A: You want the long or the short version? I'll give you the short version. Okay. So, um, was in real estate, lost everything back in, um, 07 and got basically the online marketing found me. I went on to Craigslist, find a job. There was this ad that said make money on Google. Um, I could barely send an attachment on email, but it sounded better than flipping burgers. That's what I tell everyone. So I knew I couldn't work for anyone else. And, um, long story short, my real estate company that I had a small net branch at one point. We had this big office. We had like 30 loan officers, processors. And I remember when everything closed, cleaning out the cubicles and no one else left, it was just me in this big office by myself. And everything was great when the money was rolling, but when the money stopped and banks stopped lending, I was by myself. And I remember telling myself that I will never ever do that again. Like, you will have to pull me out before I scale. And now we have employees, but they're all remote. We've really saved lean. You know, I really take to heart it's not about how much you make, so much you keep.

Speaker B: Yes, yes, yes. People need to know that. Holy cow.

Speaker A: Yeah. And, uh, you know, it's just lessons. And I think that I thank God that I'd learned those hard lessons early in life, you know, and it's true what they say. It's much harder to have made a lot of money and to lose it than to never have made a lot of money at all. So I had made it. It wasn't a lot, but for a 24 year old I was making. I thought I was, you know, Donald Trump or somebody in real estate. But in reality, you know, you're just, you know, you're making a couple six figures a year.

Speaker B: It's still respectable.

Speaker A: Yeah. For a young kid who doesn't know what he's doing. I blew it all. And you know, for me, I just learned how to just be thin. And I just want to. We actually are now finally considering, um, getting into a physical location. But we really. Because we just, it's just one of those that we have to. And I've been resisting. I resist it because, I mean, we don't have to. We can jump on a zoom, like we're doing now, and do a meeting with my entire team, wherever they are. And I think it allows me to offer a better premium product to my consumers because I don't have to overprice to inflate things to, like, be able to afford this massive overhead.

Speaker B: Yeah.

Speaker A: So there's some benefits to it.

Speaker B: I've gone back and forth, and this. I'm in a spare bedroom in my California home right now. Um, it just looks fancy.

Speaker A: I was like, I got to get one of those. Fancy.

Speaker B: Yeah. I'll tell you. I'll tell you where you guys can get this. It's a company called Pop Up Stand.

Speaker A: Love it.

Speaker B: Um, I think they're in the Midwest. This one, if you're gonna do this, this is a sidebar, but it's a great, great lesson here. This one is about 8ft tall and about 10ft wide. And the reason I got one that big is because otherwise I have to be jammed up against the camera. So you don't see the border of it, but this way I can be back. It's basically like. It's what's in the. Like. In Hollywood, they call it a step and repeat. Uh, some people, uh, would just call it a, you know, a wall banner or a. There's other names for it anyway, but it's called the step and repeat, and it just pulls up. This is just a fabric.

Speaker A: Oh, wow.

Speaker B: I think it costs with the printing and everything on it. It was, like, 500 bucks delivered.

Speaker A: That's awesome.

Speaker B: It's. You're always branding.

Speaker A: I love it.

Speaker B: Always be marketing. Right. And so in it. Also, you know, I have another computer over here and a TV and, you know, my desk or something. It just makes it clean.

Speaker A: It looks great. It looks great. So it's funny. Go ahead.

Speaker B: Well, this is why I work from home, because I can make this very, very simple. Now, in the next bedroom over, I have, uh, my assistant over there, and she's, you know, we have. We use voip.

Speaker A: Nice.

Speaker B: And then, uh, I have. My wife's working downstairs. Uh, and then we have another office. My daughter is here. She lives in Spain, but she's staying with us for a bit while she renews her Visa. Um, and so she has her own marketing, uh, company as well. And so she's working, uh, in the house. Actually, we're working on four different companies simultaneously. I have two Internets coming into the house here, and then everyone Else is remote. And then, uh, I do all my live events at the Penthouse in Las Vegas because it's one huge room that we can do all the live stuff. But this is where a lot of the work gets done.

Speaker A: That's awesome. Well, it's funny you say that. I got to tell one of my buddies. So I interviewed one of my friends, his name's Matt. He owns a company that's like 150 million a year and he owns actual resorts. He owns one in Fiji and in Costa Rica. Like he bought two islands. So anyways, long story short, we do the podcast. He's talking about how he's made all this money and how he's bought these islands. But he's in one of. He's on his resort in one of the rooms that's being doing construction. He has his sheet behind him, this covering that. It just looks so terrible. So all these people are commenting. Yeah, right. Like you made a hundred. And um, I'm like 150 million. Come on, guy. Like, be serious. So, um, I could have gave him. He could have used that.

Speaker B: But it does, it does change perception.

Speaker A: Oh, for sure.

Speaker B: And it's such a simple thing. And it unifies.

Speaker A: It does.

Speaker B: And it's. These are the little things where you go, you know, they always look like they have their stuff together.

Speaker A: Mhm.

Speaker B: Like, you see certain people in our space and you know, and there's people who do a really, really good job. Like even their podcast, everything is always really, really good quality. The audio is really clean. All their pictures have good color saturation. Everything, it just looks rich and it looks inviting. Those little things add up to change how people perceive what you do. Even if two people have approximately the same level of information, the same value of information, the person who puts it all together packaged better, that's subjective. But I think we could all say this one looks better than the other. Um, it allows you to also charge a premium for your products because people see it has more perceived value, then once they get it, they realize there's more actual value.

Speaker A: So true. So true. So with that being said, tell me like a couple tips. Like, I mean, you've got experience. What would you tell, like someone watching this, or even myself, like, what are some of the things from your experience that you could tell me that I could do that can help my business remain relevant and continue to thrive and grow? What are some basic tips you would tell me?

Speaker B: Um, I learned this from Eben Pagan. And uh, the term that he uses is called, uh, move the free line. Have you heard him say that?

Speaker A: I have.

Speaker B: So basically is give away. And Russell Brunson says this too. Give away your best stuff. So. And Russell says, give away your best stuff. But when Eben's saying it, basically, if you have 20 pieces of X, see how much you can give away before you have to charge for the remainder. And a lot of people go, I'm not giving it away, man. I work hard for that. I understand that. And I fought with that for a long time too. So give away as much value possible. That's why I do those lengthy Facebook lives. Sometimes they're rants because I want to add value and teach and also expose things that people need to know. And so. And the result has been a lot of people actually send me private messages and emails and things like that saying, most people charge for what you give us for free. Thank you. And then they inquire about my paid programs because the perception, and also the truth is that if all the free stuff is that good, the paid stuff must be even better.

Speaker A: Awesome, man.

Speaker B: M. What is the one thing. I mean, this is. Look, this is what you're doing for your community now. You're giving away free value. This, this will. Hopefully if people listen and apply, they're going to learn and grow from this. I hope so. That's my intent. What else do you do to add value for your community?

Speaker A: That's your question. The next question. For me. All right, cool. So for me, for me, obviously, move the free line is extremely important. Um, we're constantly trying to provide more value on a day to day basis. But specifically this, one of the things that I found, I have this kind of formula, I call it my income maximizer formula. And it's basically five things that I think you have to have in order, in order to build a seven figure plus business. One of them is network and influence. So I believe that a person's network and influence is a direct relation to how much money they can potentially make. But I also think it's the hardest thing for a person getting started to build because let's face it, you and I, we love to hang out together. We know that we're going to have interesting conversations. We both have the same wavelength. I can tell you, hey, we made 300,000 last month. And you'd be like, vince, what the hell? Why didn't you make a million? Whereas I'd say that to someone else, they'd be like, dude, you greedy bastard, you.

Speaker B: Right, I know, that's really unfortunate. And those are the people who won't grow also.

Speaker A: Exactly. So for me, um, one of the reasons I do the battle mastermind, um, the way we do it is I want people to feel what happens when people like you and I connect and meet, because these are the kinds of conversations that we'll have. So I feel like it's the best way for people to kind of feel what the. What a network can do.

Speaker B: Right.

Speaker A: You know, uh, people know me as the guy that teaches traffic lead generation marketing. I've been doing that since 2008. I think people get that and that's a skill set that people have to have. But now I'm to the point in my career where I'm trying to help people with the intangibles that they don't realize they actually need. Right.

Speaker B: I think that's smart. And I. And I'm right there with you because that's ultimately what leads you to the long term success and personal fulfillment.

Speaker A: Absolutely. I mean, ah. And selfishly, I love these. I have a good time doing these. And to me, I don't know of anything outside of someone paying for VIP weekend or something where I can deliver more value than these kinds of conversations. Even if I gave you every course that I had, you might watch it. And if I gave it to you, you probably wouldn't believe it's as much value because you didn't pay for it.

Speaker B: Yeah.

Speaker A: So with this, I think that improving people's network is the best way that I'm right now today. Giving people a way to really take their business to the next level and not just an interview. Like, I could have sat here. We could have talked about your story, but we're talking about real ways to grow our business. You know what I mean? And I think that's really cool. So let's see how we are in time. We got. Let me do this. Why don't you tell us where they can connect with you?

Speaker B: Okay.

Speaker A: Then I want to go over these notes and, uh, we'll go from there.

Speaker B: Okay, cool. Yeah. Um, I would love to help you out if you're interested in the program that's coming out soon, the Online Expert Empire. It's coming out soon. I have a bunch of really cool free, uh, stuff on my site that can help you. It's John Spencer, Ellis.com. that's it. And if you screw it up, take a screenshot of this or Google will correct you. There's a lot of free stuff there. And I have a podcast as well. A lot of stuff.

Speaker A: Awesome. So make sure you guys get there. Awesome. So let me go over these notes and just phenomenal. So you started in 1992 your business with $2,000. But at one point, which we got into, which I didn't even know, you were literally seconds away from closing your bank account when you ran into a mentor who pretty much turned you. And you know, you guys decided to create this juggernaut of a company. And I kind of, I said spearheaded, but you were a major part of the process of creating certifications in the fitness industry.

Speaker B: I popularized many of them.

Speaker A: You popularized many of them, which was cool. We uh, talked about something that was interesting because we get that a lot today. Like I'll get people that will say, Vince, it's easy for you. You have a big list, you can make money. But they forget that I started with zero with no list. Um, you know, we get people throw, you're lucky. And you know, I said earlier, you know, the guy won the lottery last night, had to go out and buy his ticket. So you had to take action from that meeting. And that to me was really important. More than the fact that you just saw the guy and you had this conversation. There was a lot of things that had to take place from there. Um, you talked about discipline and structure which I'm going to go out on a limb and I say because of your fit to be fit, I mean you look like you're 20 something and I don't want to say, you want to say how old you are, but I'm almost 50. You're amazing shape and obviously that takes discipline and structure. And there's no secret, that's probably why you're so successful in business.

Speaker B: It helps. I mean it definitely helps. One thing that I'll share with you, you know, as we wrap this up is um, I've become acquaintances, not yet buddies, but I think that's going to happen with Naveen Jain who came to the United States from India with I think he said it was $10, only $5, didn't speak the language. He became a self made billionaires, um, formed one of the first big uh, Internet search engines. It was Infospace I think is what it was. He uh, worked with Bill, uh, Gates, uh, and now he has a company that is extending human life 50 years and he's going to the moon this year. What he said to me, which I thought was so important and so brilliant is and I'm sure people ask you this too, they said, well what do you do every day? What's your morning rituals like? How long do you take, you know, like, and I get it. I understand because you know, uh, was it uh, there's the miracle morning program, which is good. I mean it's great stuff. But I think there's one thing that's missing that Naveen said it is. You should not be asking what my rituals and behaviors are. My routine is in the morning. You should be asking what I'm thinking and what I'm asking myself and what I'm telling myself every morning. What do I believe every morning? Because what I believe and what I ask myself and the question questions I demand of myself determine my rituals and behaviors every day. And that's what leads to my daily and weekly behaviors which ultimately leads to my goals. You have to go back one more. And most people forget that part.

Speaker A: That's so powerful. So powerful. And then we talked about. You asked me some questions about uh, myself, my family and business. Then we went on and you were talking about something that I think that I wrote down that was interesting. You said everyone has skills that and brilliance want to know and brilliant people want to know. Um, and there's so many people that they just truly feel like sometimes that they don't have anything that of value. And you know I just mentioned I like to box. And you were like, you could create a boxing course for beginners.

Speaker B: Yeah.

Speaker A: Um, you know your age. That could be the fun. And then talk about the fundamentals. There's your modules. And you uh, are immediately took something. And I was thinking to myself I could. I mean I've been doing this now five, six years.

Speaker B: Yeah.

Speaker A: But I never would have thought to do that. And you'd be shocked how many people are looking for fundamental basic courses. So don't. If you're watching this, don't limit yourself to thinking that you can't achieve your greatness. Uh, you said also. But also in that. Remember this, you said most people don't do the work that allows them to earn the money. So.

Speaker B: Well, they're not. They have. Their expectations are unrealistic based on the amount of work and the intelligence of the work they've done to that point. Absolutely.

Speaker A: Uh, always.

Speaker B: But far too often.

Speaker A: Yeah. I often use this quote. I say most people's levels of expectations don't match their expertise. So they want this million dollar business, but they don't have a million dollars of business worth of value to offer.

Speaker B: Right. Well, you have to hire a coach. I have a coach for everything.

Speaker A: So true. It was some billionaire I was looking at had like eight coaches. I have 10. Yeah. It was crazy.

Speaker B: Yeah. I Have a coach for literally everything I want to do.

Speaker A: That's amazing. And then we talked about high school teachers make 85,000. We had a little quick segment on how you could have reached that. Uh, then we talked about popupsand.com which I'm going to look into. I thought that was cool.

Speaker B: Yeah, I'm gonna double check the URL on that real quick.

Speaker A: I'm gonna make sure I send one of those to my buddy with, with the sheet on his window.

Speaker B: Yeah, it's pop up stand, singular, popup stand dot com.

Speaker A: Got it.

Speaker B: And uh, I'm trying to think. Anyway, I'm just looking here real quick. It's a great company also, if you do trade shows or if you're a sponsor at an event and you need to make a cool booth and you want to do it fast on a budget. Great company. Best one I've ever worked with.

Speaker A: Uh, awesome. And then. Which led into something that's important, which again, people might not have really been understanding how important this is. Perception is reality. Packaging matters. It allows you to literally up and charge more. I mean, think about it. Let's just honestly imagine, okay, John sitting right now behind just a tore up room with clothes everywhere and, you know, things looking crazy. Would you perceive his business the way you perceive him as this handsome gentleman that you perceive him as?

Speaker B: Now you wonder what's wrong with me, right? You may still wonder that, but maybe not as much.

Speaker A: Right? So then we talked about Evan Pagan moving the free line, offering value. You asked me what I do to offer more value and it was awesome. So how are my notes? How'd I do?

Speaker B: Pretty darn good. Definitely better than I would have done.

Speaker A: Well, I said every show, man, I say if I would have taken notes like that in high school, I might have been a decent student. And then everyone says you may not be where you are today.

Speaker B: So that's also true.

Speaker A: Awesome. Well, my friend, you've made it through the battle zone. Little beat up, bruised and battered.

Speaker B: That's alright.

Speaker A: We did a good job.

Speaker B: I got ice packs in the freezer.

Speaker A: I'm good. Awesome. Well, I appreciate you, man. Thanks a lot for coming on. If, uh, you guys got value from this, be sure to like comment and share and, uh, as always, we'll see you guys on the next one.

Speaker B: Thank you.

Speaker A: Hey, what's going on? Vintread here. I know you got a ton of value from the content that I just shared with you, but I want to let you know that I have an additional bonus for you. How would you like to learn how to generate 2100 quality leads for your business in less than 90 days and 4 lead generation and marketing strategies that you can use to actually get them. If so, go ahead and click on the link in the description of this video or visit ventree.comwin I'll see you there.