Interesting B2B Marketers · 2023-09-28 · 42 min
In the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network and another on a tech company looking to enhance its thought leadership. Jeff also shares insights from his work with service businesses that are "invisible," emphasizing the importance of dynamic "go-to-market" plans. The conversation takes a nostalgic turn as Jeff reflects on lessons from his early days running a beach restaurant, highlighting the value of understanding customer needs and focusing on foundational aspects of business. The episode rounds out with a spirited discussion on the love-hate relationship both have with modern marketing, from its endless potential for creativity and impact to its pitfalls, such as over-reliance on technology. Steve and Jeff advocate for hands-on learning and share the timeless value of foundational principles in marketing, drawing parallels between lemonade stands and complex tech sales.
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