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Index/Insurance Banter with Burand & Borup
Insurance Banter with Burand & Borup artwork

If They Offer You Stock…Don’t Sign Until You Hear This

Insurance Banter with Burand & Borup · 2026-01-31 · 31 min

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Episode notes

In today’s episode, Chris sits down with Jon Persky (Optimum Performance Solutions) to unpack what’s actually happening in the insurance agency M&A market - and what agency owners keep getting wrong when buyers come knocking. You’ll also hear a blunt breakdown of the biggest risk in today’s deals: taking part of the purchase price in buyer stock - especially when it’s not liquid, not publicly traded, and can come with restrictions most sellers don’t fully understand. You can reach Jon through his website at

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