Inevitable · 2026-06-10 · 37 min
Edward Shenderovich is the Founder and CEO of Roebling , a software platform that helps industrial companies evaluate, design, and finance manufacturing projects before breaking ground. After initially setting out to solve bottlenecks in biomanufacturing, Shenderovich and his team uncovered a broader challenge: the economics of scaling physical infrastructure are often poorly understood until it's too late. In this episode of Inevitable , Cody and Edward explore whether the US is making the same mistake with domestic manufacturing that climate tech once made with the “green premium.” If consumers were unwilling to pay more for cleaner products, will they pay more for American-made ones? The conversation examines China's long-term manufacturing strategy, the gap between scientific breakthroughs and industrial scale-up, and why engineering - not invention - is often the missing link in commercial success. Edward argues that national security, data sovereignty, and AI infrastructure may become the forces that justify renewed domestic investment in manufacturing and energy systems.
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