In Clear Focus: The Divided Brain with Paul Larche

Episode notes

IN CLEAR FOCUS: Behavioral branding strategist and author of " The Divided Brain: Understanding Human Behaviour in Branding and Business ," Paul Larche explains why logical marketing often fails. He reveals how the subconscious "old brain" makes decisions that the "new brain" simply rationalizes. Learn to navigate resistance to change, leverage loss aversion, and use his Brand Value Canvas. Discover why feeling precedes facts and how to avoid AI manipulation by understanding human behavior.

• In Clear Focus: What Brands Get Wrong About Influencer Marketing with Chelsea Clark72 / 100
• In Clear Focus: Community Strategy with Lindsay Pinchuk
• In Clear Focus: Harnessing Scent in Brand Strategy with Tiffany Rose Goodyear
• In Clear Focus: Neuromarketing with Katie Hart
• In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz