Shipping Cars Like Candy Bars: Rachel Blatt on Logistics Pitfalls, Shrinking Margins, and Being Undeniable

Speaker A: Coming up on the I'm a Car Chick podcast with guest Rachel Blatt.

Speaker B: I've been shipping cars, uh, like candy bars. Yeah, we're doing it, man. It's tough out there, for sure. I always say I'm very lucky that I'm not the one doing the tightrope on the top of the semi truck. So in that regard, I think that they don't understand how big it is. If you can imagine, like, all the cars at the airport, that's one auction. It's a very expensive guessing game. If it is, you know, just ask for help. You gotta ask for help. We don't know it all. We're still learning new things. New things every day still happen. After 15 years and over 60,000 shipments, if I look over it at the macro level, we're doing amazing revving up

Speaker A: the auto industry one conversation at a time. Featuring industry leaders, auto experts, and trailblazers. We are bringing you unfiltered interviews highlighting the voices all around the industry stream. Let's cut through the noise. Join us. Let's light it up together. Hosted by Shasta Haddock. This is I'm a Karchic podcast.

Speaker C: Hello, my friends, and welcome back to another fun filled episode of the I'm a Karchic podcast. I feel like it's been a while since I've seen you guys, however, you hear from me every week, twice a week. So, um, I am back. I just got back from Charleston and, and I am ready for this one. Um, this one has been a long time in the works, and I'm finally glad that we are actually able to record today. So without further ado, please welcome my friend, Rachel Blatt, CEO of Royalty Logistics. Welcome, Rachel. Hi.

Speaker B: I'm so happy to be here. Thank you so much.

Speaker C: I'm so happy you're here.

Speaker B: I'm honored, uh, to be on your show. I've been a fan for a long time. Trust. I love sports, supporting other women in the car business. And I think what you're doing is, is right along with my mission. And I'm so proud of you. So thank you so much for having me.

Speaker C: Thank you. Now we, uh, we got to meet, um, actually in person for the first time. Nada. Last year in 2025, did an episode there that was chaos. Um, so it feels nice to do this again and get more in the weeds than we were able to back then because, I mean, we had like a really fast 15 minutes and didn't get to go deep dive. So that we're going to take Our chance today.

Speaker B: Well, that sounds fantastic. So, uh, I love camera time. Okay. I love camera time.

Speaker C: So for anybody who may not know who you are, um, this is our first time hearing from you. Tell us who you are, how you got in the space, and, uh, what you're doing in automotive.

Speaker B: Thanks. So, um. Um. I'm Rachel Blatt, founder and CEO of Royalty Logistics. We specialize in shipping cars for the automotive industry. Uh, I've been shipping cars, uh, like candy bars for about 15 years now. Um, just been the top, top person, uh, everywhere, every company that I work for. And, uh, decided that, uh, I think, you know, I think I got. I think I got. I figured. I think. I think I know what I'm doing here, so. Decided, uh, to take the leap of faith and start, uh, my own company. And, um, it's humbling, you know, not the top dog, you know, not. Uh, but, you know, I'm still in the game, and I think that's big, you know? And, um, yeah, we're doing it, man. It's tough out there, for sure, but we're hanging in.

Speaker C: It's a. It's. It's a fun game, for sure. But I have to ask, how did you even get into logistics? Because I feel like that's not something people, like, grow up. Planning.

Speaker B: Yeah, no. Um. Actually, I was working in tech for, uh. I worked for tech, uh, in eight years at a company, um, that my dad was, like, the very first employee at. It was like. So I kind of watched this company, like, grow as. Like, as I was growing up, I watched a company grow and scale by. So I remember when I was little, there was, like, eight people at the table, right, at the company picnic. And by the time, the last company picnic that I went to, There was over 3,500 people there and their families. And, um, I was so proud of that. And I swear to God in my life, I was never going to quit that job. Um, I could. I was really good at it. I got to work with my dad. I had a lot of freedom. Too much freedom, maybe. Um, but. But I felt stuck, you know, and I wanted more for. I wanted to, you know, I wanted more for my career. And, um. But I was never, like. I was just like, yeah, I'm not going anywhere. Uh, so it was sort of called what I call, like, the lightning bolt, right? Like. And so they started, um, you know, changing over the CEO and, uh, brought in this new guy, and they started selling off divisions of the company. And, um, I lost my job. It was totally humiliating. You know, it's a company that your dad was like the first employee at. Ah, everybody knows who I am. The elevators are glass. Um, but yeah, so it was, it was rough for me, um, doing that. Very humiliating. But I, you know, I had immediate job offers and uh, one of them was to go work for the largest auto hauling, um, company in the country. So, uh, I went to work for a huge trucking company and kind of learned the ropes there. And uh, you know, it's definitely a man's world, that's for sure. I think I was one of five on a, um, floor of like 150 reps. I was like maybe the fourth or fifth woman. So, um, not very many women made it. It's a, it's gritty, you know, um, but I sort of, I fell in love with it. And um. And I mean when I felt like it kind of like the car business grabs you and hooks you in, you know, like that kind of love for it. Like you get obsessed with it, you can't sleep at night, you know, it's like, uh, you're so close with everybody, I think. Um, so there was, I just, I just loved it. Um, I just, you know, I wanted to make more money. I wanted to see what else was out there. So I switched jobs a few times and then realized like, you know, no matter where I go, um, there I am. Right. But also like, if I really want to do it my way, I better do it my way. So by the third company that I had done this for, and I mean I've built big businesses for other people. Big businesses, you know, um, couple of them already sold like one's 40 million, another one's 400 million, you know, um, and that I haven't arrived there yet, but so, but you know, it's. I'm on my own journey, you know. So, uh, yeah, that's how I kind of got into the whole thing. And um, yeah, I love it because I, it's not, it's not selling cars, right? Um, I get to, I get to hang out with car dealers and um, listen, you know, with all their people coming in and out of their offices all the time and it's just something that I kind of. I vibe with. I love the vibe.

Speaker C: Yeah, it's so fast paced too.

Speaker B: Oh yeah. Oh yeah. I always say the company moves faster than I do because I'm like, I gotta call the guy back. I'm like, oh, wait. He's like, it just got here. I was like, uh, sorry. Okay.

Speaker C: You're the Same voice. What was that moment that clicked for you that were like. That was like, you know, I'm really good at this, and this is something I need to really lean into.

Speaker A: Oh.

Speaker B: It was immediately, uh, uh, being good. Well, because when I was working in tech, I was doing business development, which is like, sort of like the precursor to the sale. Right. So, like, once I sort of, like, started, like, closing deals and, like, in shipping, it's a lot of, like, closing deals, negotiating. It's, like, very fast. It's. It was like, right up my alley. Um, I call it, like. It's like gambling to me, where the house wins most of the time. Right? Like, um. It's very, like, action.

Speaker C: Yeah.

Speaker B: Uh, but I think when I decided I wanted to start my own company or that I wanted to do something like this, like, that came just after. Being in an abusive work relationship. I don't know how best to explain it, you know, and every time that I felt kind of like I was being taken advantage of or something wasn't fair to me or, you know, I didn't. I didn't. I couldn't go for that. You know, I would just take a step. So by the time that it happened for, like, the 11th time, I was ready to go and. And have my own show, you know? But the universe will laugh in your face for that one too, you know, because. Because, you know, here you are. It's. When it's four times as much work for, like, a quarter of the money, sometimes, like, negative. Right? Yeah. But I. Hopefully one day it'll pay off and it'll all be worth it, you know?

Speaker C: Well, today is, um. Funny enough, the day we're recording, this is the 8th birthday of royalty logistics. So you've been rocking and rolling steady for eight years.

Speaker B: I know.

Speaker C: That's awesome.

Speaker B: I can't even believe it, you know, it's like, um. It was like. We were like. We were like, uh. It's like when you're trying to get to the finish line after a marathon and you're just like, I just need. It, like, hurts really bad, like, getting over that line. Um, you know, the eight to me, is about the strength, right? Like, a lot of people that are, like, entrepreneurial, they're like, it's not for everybody, and it's not. Yeah. And, um. And, like, there's some days where it's. It's really hard. And. And like, with. You know, when life happens alongside of it, too, it's like, it's really hard. So I'm super proud of everybody in My company that has, you know, been there, doing it, staying strong, super grateful to our customers. I mean, we have some amazing customers, and, um, they're just so. They're so good to us. And I know that, you know, I'm very blessed and lucky that way. And, uh, yeah, we're just. We made it.

Speaker C: Uh, they love you because you give them the royal treatment, I've heard.

Speaker B: Yeah, well, I try. I try to have fun, honestly. I try to be myself. And, um, most of the time, ah, I. I'm good at what I do. You know, our whole company is like, we really. We are very good at what we do. Um, I got smart people some way smarter than me, thank God. And. But, I mean, I just have. I have a great crew. And, uh, you know, we. Because of that tech background, you know, we use a lot of tech, but we still try to keep it personal, um, and just have fun with it because at the end of the day, like, it's money and metal, you know?

Speaker C: Yeah, exactly. Well, I will say, um, I'm never afraid of making myself look stupid. Did you know that there's a monthly newsletter where you can keep in touch with everything that I'm a Karchick podcast is up to? There is. Check out the show notes below, and you can also follow us on all social media and stay in tune with whatever we're up to. Um, and I think it was until my very first conversation with you, um, that I realized I knew absolutely nothing about logistics. Because, you know, when I was in the dealership, I was on the BDC side. We didn't deal with any of that. Um, and so, you know, I'm sure there's probably other people, um, in the audience who are listening, um, who, you know, don't know all the details about logistics. So let's. Let's get to the nitty gritty of, um. You know, what's the biggest misconception that dealerships have about logistics?

Speaker B: Um, time. Like, they think that, like, it's just gonna, like, magically show up. You know, I think that's one of the biggest misconceptions or that, you know, when the guy does show up, that, um, that, like, they don't take care of them right away because they're taking care of their customers. And they don't understand that while they're doing taking another extra hour with their customer, that. That that guy is missing his next pickup and his next delivery, and that's why the other customer is upset because his cars are late and they just never give anybody any Grace for that, you know, um, these guys are working their butts off. It's dangerous. Okay? There's people that have lost their heads. Literally. Okay. I always say I'm very lucky that I'm not the one doing the tightrope on top of a semi truck. So in that regard, I think that does that. That we make all kinds of money. That's another misconception. You know, we're making all kinds of money. Um, and um, I think people think too that it's like, um, kind of. They don't understand how big it is. Right? Like how big it is. So um, I always say, like, if you can imagine like all the cars at the airport, right. If you ever like, um, in your plane and you're looking down at the like all the cars in the airport, that's one auction. That's how many cars are at one auction. There's hundreds of them around this country. And that's how many cars go out every week. Like it's, it's a very big business. And um. And it's not perfect. Oh my God. It's not perfect. You know, and uh, people have been doing it a long time. They understand that, you know, they really do.

Speaker C: I, I remember the first time I saw my first auction. It was in Kansas City. And um, we.

Speaker B: Anything else?

Speaker C: I think we lagged. M. No, but we went to, went to a. Again, the, the auction in Kansas City. We were trading a vehicle to a dealership in Florida and we lived in Missouri and so they told us to, to send it up there. And uh, we went up there and I was just absolutely flabbergasted that like, how big they were. And it is, it is like you say it's like an airport parking area. I mean, just blocks and blocks and blocks and blocks of just nothing but cars. I mean, I, it was. And the security, the fencing they had around, it was unbelievable. There's a lot of people who.

Speaker B: Yeah, Kansas City is not a big one either. It's a small one.

Speaker C: Mhm. That's nuts. What do you think, um, what do you think separates a good logistics partner from a bad one? With, you know, knowing that everything that happens on the back end, ah, you

Speaker B: know, you gotta vet people, right? Like even, uh. Lee, we've got to even get better with our vetting, right? Um, so it's like one. The character of the person, right? Like, are you gonna step up? Um, does the company even have the stability to step up for you? Right?

Speaker C: Yeah.

Speaker B: Like, I just got our insurance bill. Oh God. You know Like a lot of people, like they can't afford that bill. Like it's a lot of money. And um, and so it's like, okay, but you know, that's like part of our thing, right? Like we want to have um, good insurance. We want to make sure. So insurance by far is probably one of the biggest. Um, I think the second is, is the time in the game, right? And I think there's a lot of people out there. It's easy, it's easy to get into the game, right? Um, but, so it's easy, easy entry, hard when you get bigger. But that's where your stability comes in, right? So when you're working with the stable partner and even as, as a stable partner, we still get wobbly. Woo. You know?

Speaker C: Mhm.

Speaker B: Um, so I think it's just one of those things where, you know, it's a tough game for sure, but you've got to one like who you're working with. You know, I always say like, I don't like delivering bad news, but if you are getting strung along, I was like, the truth will set you free, you know, and usually I'm, you know, having to be the one to say something like, uh, I don't, I don't, I don't, I don't. I can't tell you what you want to hear right now. I'm sorry. You know, and I think people appreciate the honesty, you know, and um. And I do too, right? Like I, that's what I want to give back. So, um, you know, I think you gotta like who you're doing with. You gotta be in good hands. Uh, you gotta, you know, be able to find them on the Internet, you know, just like any company, right? There's a lot of people out there that are trying to scam m. Um, and there's a lot of people out there pretending to be something that they're not, you know, and so it's about that authenticity, right? And the character too. Because like, you know, we were in a position where um, like we became a preferred vendor with the company because they switched to like a uh, payment system, you know, and we recognized that they overpaid, um, and we sent the money back. That's hard to do, especially when you need it. You're like, uh. But the reward of doing that when it's really tough is like huge. Right? Like not many other people did that. They just kept the money, you know. So I think when you're working with a person, but it's got to be a give and take too Trust me. Yeah. I don't. I don't bend over backwards for, um. Like, I don't always give discounts. I. I mean, I'm cool. I'm really cool, but, like, it's got to be a give and take. Like, we're looking for a partnership here. Um, you know, and I'm lucky that I have some good partners. Yeah. Because when they need help, I'm there, you know, when I. And. And vice versa. And I think that's what makes it really special.

Speaker C: Well, and let's. And let's talk about that. So, like, there's a lot that can go right in this business. There's a lot that can go wrong in this business. Um, and I know that you've had to deal with some challenges. I mean, obviously, you've been doing this for, you said 15 years. And so you've, you've seen the, the good, the bad, the ugly. Um, you know, what's a situation, you know, maybe out of your control, that, that something went wrong, but you had to step in and fix it. And how did you do that?

Speaker B: Uh, well, I mean, in business and in life. Right. So we can look at that question in two parts, like, on the regular, like, logistics side of it, you know, like, there's certain times when I know that the carrier didn't do any damage, but he didn't do something. He didn't check a box like he was supposed to. And these guys have just been like, they're going through it too, like, and I. And they've carried me so much, so I always try to look out. Um, but it's meeting that, like, all right, I'm going to cover half of that. Right. Like, it's not your fault. The customer is adamant. It's. We could make a claim, but we're just going to meet together in the middle to make the customer whole, you know, and. And sometimes that's one way I did it in terms of, like, um, as a, as an owner of a business, like, stuff happens all the time. That's like, did not happen on my watch. Right. Happened, you know, and I really have to step, like, at the end of the day, like, I have to live with it. Right. So there's times like that, too, where it's like, all right, uh, how do we protect our reputation? How do we make sure that, like. And I've sort of gotten to a point where if certain people cost me, like, a certain amount of, like, I have a threshold of, like, what my employees can cost me now. I do. I didn't used to. Now I do.

Speaker C: Well, I mean, it's important. It's important to have in there.

Speaker B: Well, you know, it's. Mistakes happen. It's a. Like, you have to be very detailed if you don't know. And I think during our interview process now, like, one of the questions is like, are you afraid to ask for help? Right. Like, tell us about a time that you needed. You should have asked for help and you didn't. Right. Because we want to make sure that it's not a, uh, guessing game. Right. There's. It's a very expensive guessing game. If it is, you know, so just ask for help. Our company is down to help you. Like, everybody in our company, it helps people all the time. Like, if you don't know something, they're down to help because they know it costs money too. Right. They've been doing it for a long time. And, you know, we have that going on for us. So, yeah, uh, you know, you gotta ask for help. We don't know it all. We're still learning new things. New things every day still happen after 15 years and over 60,000 shipments. Not car shipped shipments, which is like, I don't even know how many cars that is. It's been a lot.

Speaker C: A lot. That's a lot.

Speaker B: Sure. A lot. So if I look at it over the big. If I look over at the, uh, macro level, we're doing amazing, you know.

Speaker C: Yeah.

Speaker B: But most of the time, I'm in the micro worried

Speaker C: it's just the life of a business owner. Um, what do you feel like you guys at Royalty logistics do differently than most logistics companies? That sets the standard.

Speaker B: I think we work together. That's why.

Speaker C: Yeah.

Speaker B: You know, I worked at many companies and I mean many, like hundreds of people. And it can be like a very cutthroat me, my mind. I mean, and at our company, we're really trying to, like, sharing is caring. Right. Like, it'll come back around. Like, who cares? It's only money. Like, let's share the wealth. Right. Um, so I think that that is part of it too. So it's not like, you know, everything that I learned in the beginning the hard way. It was hard and it hurt, you know, because it was costing money. And. But nobody was there to, like, help me out or get me through it or show me a better way. I just had to learn it on my own. So, uh, today I try to, like, really emphasize, like, yeah, no, you don't have to do this by yourself. Yeah. Um, you don't have to do it by yourself. And I think that's what sets us apart as a team and a company. Um, and then, you know, we're just sort of. We're zany.

Speaker C: This episode is brought to you by SCP agency, your 1 stop shop for organic social media. Check them out by clicking the link in the show notes or visit SCP agency dot com.

Speaker B: You know, human. Yeah, that's.

Speaker C: I always feel like that's the most important part is the more human, the better. And that's. Yeah, I mean, people don't want to work with robots, honestly. So, um, what. I want to talk about something and I. And I. I hadn't planned on this, but I think it's an important piece of conversation. Um, so in the world right now, um, and it may be a little bit different by the time this airs, but in the world right now, we're obviously seeing, um, a lot of tumultuousness, um, especially in the world of gas prices. So with you guys having to drive so many miles, how does that impact your guys's operations when those gas prices start doubling and tripling, what does that do to you guys? And how does it affect the dealers?

Speaker B: Oh, my God. It brings it to everybody. Everybody's crying. Everybody's crying right now. They can't move anything. Um, everybody is, you know, everybody. It's so expensive. It's not enough money. I talked to many multiple companies, uh, that we work with. There's. They're selling off stuff, they're pivoting. We also came out of a very awkward. The slowest November on record in my entire career. You know, November usually rocks, and it was, like, not rocking for anybody.

Speaker C: Yeah.

Speaker B: And so when you have these, like, contractions, right? And then these spikes and like, okay, like, we weren't sure what we were going to do. Now we got to get busy. And then, so it just. It's like this. It's. It's kind of like it's going to snap, honestly, I think. You know, um, you're seeing a lot of people go out of business. You're seeing companies, even mine, where, like, we're. Shasta, we're struggling. It's tough right now. Like, I'm working very hard, you know? Um, and you just have to, like, honestly, I've been telling myself, like, don't quit five minutes before the miracle. Like, this can't last forever. We're gonna get through it. Uh, it's only temporary. Right. Um, and all that's true. Right. But to, like, so the cars are taking longer to move. The logistics of it is more complicated because now where they used to buy like 5 or 10 or 50 or 100 cars at a time, right? They can only get maybe one or two because the fees of this and that are so high. So our, our customers, like, they're getting, they're taking on a lot of costs. So everybody's. We're taking on more costs because we got to pay more. The drivers are taking on more costs. And, and what it does is it's shrinking the margin too. So it's like you're doing same amount of work for half the money. And, and so you're just trying to like, okay, how do we, how do we, um, pivot? We. How do we reduce our cost? And so, you know, we turn. We start looking at like, how do we become more efficiency? What can we cut out of the budget? You know, I was talking to one of my customers the other day. He was like, I don't know what we're going to do. I was like, what you're going to do is you're going to go look at your credit cards, right? And you're just going to find out like, all those subscriptions because, like, and put them in a box. Like, I've had to put my. I've had to put away my credit cards. I've had to not travel as much. I've had to make a lot of sacrifices. Um, like, it's a tough time.

Speaker C: Yeah, it's, it's. It's rough out there for sure. And it's, it's interesting to know how, how the, the ball rolls downhill, essentially, and how all of the, the chain links are connected within this industry and how everything moves in it. Um, I want to, I want to switch the topic to something a little bit lighter. Um, so I love light stuff. Um, and I'm very excited about this and I know you will be too. So, um, Car Biz Leaders Live is the, um, the pre record or the, the live show that you do. And, um, you got to have me on a couple weeks ago, which was so much fun. I loved every bit of it. Um, but I want to talk about, like, what, what led to you starting Car Biz Leaders Live? Like, what was the, the thing that was like, I need to do this.

Speaker B: You know, I will tell you this. So I have been in sales for my, um, over 20 years. We'll say that. Okay, so, um, I knew about. Maybe it was 2015, I knew I had to get on camera, but like, and I would tell myself, like, I gotta do a camera. I Gotta do the camera. And then I'd be like, I don't know what to say. I. I could talk all day about, like, I can do deals and ship cars and all day long, you know, but then I would get like, I'm on the camera and I'd be like, what do I say?

Speaker C: Uh, um.

Speaker B: So I had a coach at the time, and he's like, well, if you don't know what to say, then why don't you just start interviewing people? You know? And so that's sort of how it was born. I was very lucky. I. I attracted some amazing people. I got some really high, high level, you know, great people on the show. I've had a lot of fun with it. I stopped it for a little while. And then Frank Lopes was like, you should have never stopped the show, you know?

Speaker C: Yep.

Speaker B: And, uh, so I've been. And I, I didn't do the inner. I haven't done the, um, the interview format because now I do know what to say. Right. I'm not. I am more comfortable. Um, so I, I just, uh, I told them. So I do a little bit of both now, and it's a good time. It's. It helps me to listen a little bit. Like, I. I zero in and I listen. It helps me to, like, learn. It's kind of like my school. Like, I learned so much from you. My little social grenade bomb. I love it, you know? And, uh, yeah, so I. I'm having fun with it, and, uh, I'm. I'm having a lot of success with it. It's a good. It's a good. It's a good thing for me to be doing, that's for sure.

Speaker C: I agree. What kind of conversations are you trying to create with the show?

Speaker B: You know, I use it as my school. Okay. You know something? I don't know it. I'm not learning it in college. No offense.

Speaker C: Yeah.

Speaker B: I'm not going back there and I'm not spending that kind of money. But I get. I get an entrepreneur. Um, I get somebody who's doing. I get a leader. Right. And we're talking leadership and we're vibing. I am getting your. I'm getting the knowledge, hopefully. We're spreading the word. Right. We got a purpose going on. We're helping other. Other people that are going through it, you know? Um, we're helping.

Speaker C: Yeah.

Speaker B: I think that's, like, that's really the mission of it is just. The selfish reason is I want to learn from you. And the other reason is to help other entrepreneurs Yep.

Speaker C: I love that. What? I know, um, you have to have one, because I know I have at least a couple, but what was your favorite or most impactful episode that you've had so far?

Speaker B: Oh, besides the one that I had with you, darling.

Speaker C: Thank you.

Speaker B: Oh, I don't know. Well, like, you know, I just had this beautiful. I mean, I don't know. I've been very fortunate. I've got some lovely ladies, and I think it's a tie between, uh, Jen Suzuki. Thank you. And, um, Amy Hetch. And these ladies are just top, not top notch car biz ladies. Um, stars. Stars. And I, uh, was so fortunate to get, uh, to know them. And, um, you know, it's, you know, we, we women, we, we're silly sometimes. You know, we're not always, like, we're not gonna run up and hug you right away. We're gonna check. We're gonna sniff you first.

Speaker C: We're like dogs.

Speaker B: How you doing? You a good one? Okay.

Speaker C: Amy is honestly such just, I mean, she is just pure gold and a human. I've met her in person. Um, she was actually doing a dealer visit in Kansas City while we were up there doing a dealer visit, and she had posted on Facebook, like, hey, who do I need to connect with in Kansas City? And I was like, um, us. And so we met up and had dinner and I was like, I don't know how I haven't known you, but, like, I'm going to know you forever now. Like, she is, she is just genuinely one of the greatest people I've ever met in this business and just has the heart of a servant and is just pure gold.

Speaker B: Yeah. Yeah. And does it all as, like, a single mom with, like, four kids and two, three of them are. Oh, my God. Yeah, she's amazing.

Speaker C: Absolutely nuts. And I know, um, speaking of amazing women in this industry, that you are going to, um, be at the Women in Automotive conference in July as a speaker.

Speaker B: I know. I feel like I've arrived. No, I'm so grateful. I'm so blessed for the opportunity. You know, I, I, it's, I, I've always wanted to be a part of this, and it's, it's very hard for me. Um, I think you have to come to a place where, like, I'm stepping into the person that is, that, that is that speaker. Right. Like, you have to become that person. And it's been a long road for me, you know, it's been a long, gritty, hard road. Um, and, like, so one of my company's core Values is, like, undeniable. Right.

Speaker C: Love that.

Speaker B: Yeah. And that's because, like, you know, I'm short and I'm blonde and I'm a woman. But, but really it's because, like, um, I, I, I really can't be denied. Like, it's, you know, it's on the paper. Numbers don't lie. Yeah. You know, everything. I try to be authentic. This is, uh, this is, this isn't some. This is my story. This is what really happened. This is what I did. This is how I became successful, you know, this is how I created my own dream job. Some days are really hard, but, like, that's because, like, the harder it is, the bigger the reward. Right. Like, the tougher it is to keep your hand on that hot stove, you know, like, it will, it will come to fruition. It's going to be humongous. So I know that, uh, I'm not feeling it at the moment, but I know it to be true, you know? Yeah. Um, that's also maybe, you know, I always say, why? Why? Do you know why?

Speaker C: Why?

Speaker B: Why is it that just because I'm a woman that I have. This is like my mini wine that I do to myself, that I have to do everything with one arm tied behind my back and hopping on one foot? And then I answer myself back and I answer it like this, because not enough of us have done it yet.

Speaker C: Yeah. We're. We're paving the path for the ones ahead of us.

Speaker B: Yes. And we. And it's. And we are. We are paying our dues, you know, and, and so. Okay. But then, you know, you got to give yourself credit, like, oh, okay, no problem. Then let's go.

Speaker C: We'll throw the second one back there then.

Speaker B: Can we do it? Alrighty. And I'll still be undeniable so you've

Speaker C: made it this far. And I have to say thank you so much for listening. Please be sure to rate the show whether you're listening on Apple podcasts or Spotify, subscribe on YouTube and of course, on all social media channels. Light it up. Yeah.

Speaker B: Now.

Speaker C: And I.

Speaker B: And I. Egotistical about it, but, like, that's how I. I've had to be so good. I've had to be so good. And even when I'm being so good, it's still not good enough as. As a person in my seat sometimes.

Speaker C: Yep. It's, um. Gotta love the car business, though. And yet we're still. We're still just as addicted to it as ever. Oh, yeah. I love it. I love it so Today. We mentioned it earlier. Today's the eighth birthday of. Of Royalty Logistics. Where do you want to see things go? Or what do you want to see happen in the next year before year nine?

Speaker B: Where do I want to see things go? You know, we're starting, like, we're where I think we. Where we need to go. Okay. So we've been developing systems and processes and all this stuff for a very long time. And some things are like, oh, uh, why did we go down that road, like, or should we just rip off the band aid and start in this other area that we need to work on? So a lot of it is going to come down to changing up our tech a little bit. Um, kind of futurizing it. That's a word. Futurizing. Futuristic. Bringing it. Yeah, yeah. But not. Not necessarily modernizing, because what we have is very modern. But I'm, um, bringing it to the scalability of where we want to be. So, um, and then, you know, we've. We're going through some changes too. So, um, we're really trying to, like, grow the company and just get back to what makes us awesome and special, you know, and just kind of a little bit more AI. A little more of, um, less of me guessing, you know, or failing falling flat on my face. Um, a little more help from a friend, you know? Um, yeah, so it'll. That's where I hope it goes. I. I plan on. I told myself 26 years, so. 26 years or lots of zeros? A lot. A lot.

Speaker C: Yep. I love that. What kind of. What kind of clients do you want more of?

Speaker B: Um, I want the kind of client now I don't care where they are in the auto industry. I love the autos industry. So the kind of clients that we love are the ones that want to grow along with us. Right. Like, we're, uh, doing you a service to, like, help you. Like I always say, like, sometimes, like, we're cheaper than free. Right. Because even though we cost money, like, it still saves you in the long run. Right. So, you know, the kind of customers that we like are people that appreciate service. Right. Um, want to be able to have a human interaction.

Speaker C: Right.

Speaker B: Have, um, a relationship. Um, I will. Yeah. Right. Um, when friends become family. Right, Exactly. That's how we're trying to roll. Um, you know, and the. There's so many competitors. There's so many people in the space.

Speaker C: Yep.

Speaker B: And so it's like, you know, and everybody rotates. So if you haven't tried me yet, just give me a shot, you know? Hope you like it. If you don't, you can go to the next restaurant. You know, I love that analogy. That's perfect.

Speaker C: Yeah.

Speaker B: If you don't like what I'm cooking, you know. Yeah, it's okay. If you could give, um, one issue, though. It's delicious.

Speaker C: Yes. If you could, if you could leave, um, our listeners with one piece of advice or, you know, somebody new to the industry, um, one piece of advice that you wish you knew sooner. What do you, what do you think that would be?

Speaker B: Ah, that's, you know, what comes to mind is kind of hard to explain. Um, so I'll give it a good college try, then maybe you can cut it and we'll do the other one. So I got you. It's when you think something has to be something like it has to be this way. I can't do that. I must do it this way. And you think that you are. That the other person on the other side of that, that you are just going to bat for would do the exact same thing for you.

Speaker C: Yep.

Speaker B: And you. And then they don't. And so to me, it's sort of like every day, um, I am reminded that, like my. Or sometimes I put the horse blinders. We're doing it, we're going, we're driven. Right. We're, we're, we're driving. But that, you know, to step back and, um, really understand that, like, um, like sometimes God. What God did for me what I couldn't do for myself.

Speaker C: M. Right.

Speaker B: Like the, Like, I wasn't ever just like at my. At Compuare, right, where my dad. I was never gonna quit. Right. Like, I was never gonna quit before I met my husband. I was never gonna quit my ex. Boyfriend, you know, like, none of this was gonna happen. Like, I was just. And I needed to. And so they just. The universe came along and said, okay, well, we're gonna, we're gonna make it easy for you.

Speaker C: Yep.

Speaker B: To, to make this decision, you know, or you. But you need it.

Speaker C: Yeah. I mean, it's tough, but it, I mean, it's the truth, though. Like, you never know, um, you know, when something's happening for a reason. And that's, that's why the old sayings there is as cliche sometimes as it is, but everything does happen for a reason. And it doesn't mean that you're going to understand that reason right now, next month, next year, or even next decade. But at some point you'll learn, you know, why that thing had to happen. And, um, you know, the lessons that it taught you the people, it connected you with the. The flap of a butterfly's wing effect that it had on your life. So it's. It's absolutely true.

Speaker B: Well, or sometimes my. It's not everything happens for a reason. But sometimes I. And now. Now sometimes it feels like it's happening to me. So I'm not always in the most Zen mindset, guys, I promise you, I'm a. I am an imperfect, fallible human being. But I try to. It's a practice, right? Because, you know, they're like power positivity. I'm like, positivity is a practice. Okay? I. It doesn't come natural. I mean, I'm very positive, but, like, some days it's hard. So what I say is not happening to me. It's happening for me.

Speaker C: Yep.

Speaker B: One way, shape or form, but it's happening for me. And so when I. When I. When bad things are happening, for the last couple times, it's been like, oh, well, maybe this. Maybe this was something. I know I could never do this. I know I was never gonna. I know I was never gonna let go. I would know I was never going to change this. Um, okay. Okay, good. Okay, good. Needed it, needed it, needed it to happen. And now, uh, we can move on and. And grow. And things become lighter, you know, after that, it's like, oh, okay, this isn't so bad.

Speaker C: Yep. It's perfect. Life lesson to leave us with. Um, if somebody, um, is curious about the best way to connect with you, I'm going to assume the answer is LinkedIn, but I'll let you tell us where the best place to connect. Connect with you?

Speaker B: Oh, I like everywhere. So, um, if you want to connect with, uh, the company, we're at Royalty Ships, and that's across all social media at Royalty Ships. S H I P S and Royalty, like the crown, but not logistics. It says ships, but we are logistics. And, um, you know, you can find me all over social media. I think I'm usually the transport hottie across all of my personal brands, so.

Speaker C: I love that.

Speaker B: Yeah.

Speaker C: Who.

Speaker B: Who would you say should I was a hottie at one point?

Speaker C: I'm so good. You still are, but you still are. Don't say you soon. Who would you say should be reaching out to you after listening to this?

Speaker B: Um, listen, if you're shipping cars and, um, you need a pro. Okay. And the pro is not always going to tell you what you want to hear, but you're going to shoot you straight and, um, you know, and try to work with you in your parameters and make what you want happen. Like, that's what I also, if you're in a jam, I've bailed out multiple dealerships, customers from other people's nightmares. So I'm happy to help, um, get you out of that one. And I'm happy to give anybody any kind of advice, whether they want to use me or not. Like, I always tell that to people. I said, look, if you need help, you want to try it yourself, you're stuck, you can call me. Um, you know, at the end of the day, I hope you become successful, make a little money. It all goes around.

Speaker C: I love that. I love every bit of it. Thank you so much for coming on today. You gave us so much wisdom, so much information. I hope the audience got so much out of it. Um, guys, if you haven't yet, while you're listening, go connect with Rachel across socials. I know for a fact she's Super Active on LinkedIn and Facebook. Um, but you. You. She's impossible to miss, so you can literally find her anywhere that you.

Speaker B: Oh, yeah. Now, uh, if you don't mind, do you know when we're coming out? When are we. When I'm, um, coming out. When do you planning on releasing the show, if you don't mind me asking?

Speaker C: Um, I don't know yet. The listeners will know because they're listening right now. But, um, I will find out and let you know.

Speaker B: Well, because I am, um, being. I'm trying to win this contest, and I can really use your home. Okay. Um, it's called the on. It's, um, put on by Damon, um, James from Shark, uh, Tank. And, uh, I was. I was in first place, and then they did double voting and booted me out. I have to be undeniable. So if you're listening, or if you're listening right now and you go on to the entrepreneur of impact, um, and you can vote for Rachel Black. As many. As many. Vote every day. Vote as much as you want. I'm trying to, uh, I'm trying to. I'm trying to win this contest.

Speaker C: How long are the votes open?

Speaker B: I think they're open for, like. So I was really strong. Just, like, everything in my life, you know, started off really strong and then, you know, it fizzled out, like, but they want people to keep going and doing it, like, every single. It's like the momentum thing of it, you know? Um, so, you know, it's going on for at least another two weeks, so you can vote every day for the next two weeks.

Speaker C: Okay. I'll do everything in my power to get this out there before then.

Speaker B: I have it pinned on my Facebook, too.

Speaker C: Oh, that'll make it easy to find for sure. And we'll throw the link. We'll throw the link in the show notes. Yeah.

Speaker B: Thank you. Um, anyway, you're amazing. Did I tell you that?

Speaker C: I will always listen to it. I love you. I'm so glad you came on today. Thank you again for this. This was awesome. Um, of course. Audience, be sure to go, uh, connect with Rachel everywhere. Connect with royalty. Royalty logistics, Royalty ships all over social. Be sure to find them. And, uh, we love.

Speaker B: Send us love. Send us. We really need it. Um, you know, we're grateful, and we're going to keep on trucking.

Speaker C: Love it. Oh, my God. That couldn't be a better saying for you guys. My goodness, it's perfect. That's how we end it. All right, guys, keep on trucking. We'll see you next time on the I'm a car Chick podcast.

Speaker B: Love you, Ra.