IAMCP Profiles in Partnership · 2025-10-07 · 1h 6m
High-trust networking that drives real Microsoft partner growth. Discover how Microsoft partners and tech leaders can unlock exponential growth through intentional partnerships. In this episode, IAMCP Spain leaders share how Illuminate 2025 in Valencia delivers a unique “mini-MBA” experience for navigating Microsoft’s ecosystem, building cross-border collaborations, and creating high-value P2P opportunities. Gain practical insights to align your strategies, expand globally, and walk away with actionable partnerships that transform your business. Key Discussion Points: 1. Illuminate’s Impact: 39% of attendees generate new P2P pipeline opportunities, proving the event’s focus on real outcomes, not just conversations. 2. Pre-Event Networking: A custom platform lets attendees connect and schedule meetings before arrival, maximizing ROI. 3. Succession & Sponsorship Model: IAMCP Spain built a self-sustaining chapter by securing sponsors and treating the group like a business. 4. U.S. → EMEA Expansion Tips: Language, culture, and local partnership strategies are critical for breaking into Europe’s complex markets. 5.
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