IAMCP Profiles in Partnership · 2025-09-23 · 47 min
The Microsoft partner ecosystem is evolving fast, with Dynamics 365, Business Central, and Power Platform driving new growth opportunities. In this episode, discover how MSDynamicsWorld and IAMCP are creating powerful partnerships that deliver insight, innovation, and demand generation. Whether you’re an investor, ISV, or tech leader, you’ll gain the clarity needed to allocate capital strategically and confidently in today’s rapidly shifting landscape. Key Discussion Points: 1. Explosive Growth Areas - Business Central leads adoption, with Power Platform driving cross-product innovation. 2. Ecosystem Scale - MSDynamicsWorld has 100,000+ registered members, evenly split between partners and end customers. 3. ISV Transformation - Established GP ISVs are migrating to cloud-first Business Central, signaling a multi-year growth opportunity. 4. Early AI Potential - Promising AI use cases are emerging, though enterprise adoption lags due to security and data concerns. 5. Demand Gen Engine - MSDW offers built-in, targeted lead capture and partner demand generation campaigns. 6. Global Reach - U.S. and Canada lead, with strong representation across Europe, India, and emerging markets. 7.
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