I Love Marketing · 2026-06-19 · 15 min
What if sales calls were more fun? In this special I Love Marketing Live series hosted by Paul Colligan, Joe Polish and Dean Jackson answer real audience questions and reveal how to make business growth easier, more profitable, and a lot more enjoyable. Here's a glance at what you'll learn from Joe and Dean in this episode: Why sales feels draining when you are emotionally attached to the outcome of every conversation. How the pressure to "close" prospects often creates the very resistance salespeople are trying to avoid. Why confidence in your ability to create results is more valuable than any sales script or persuasion technique. The distinction between convincing people to buy and helping people make good decisions. How focusing on outcomes instead of activities can make sales more profitable and significantly more enjoyable. Why some of the highest-performing salespeople rarely think of themselves as salespeople at all. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to .
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