Why Your Expertise Is Killing Your Brand Messaging

Episode notes

Your expertise is killing your messaging. The more you know about your product, the harder it gets to explain it in a way customers actually understand. And this is why most companies lose buyers in the first five seconds someone lands on their website. In this episode of Humans of Growth, I sit down with Roy Abdo, CEO of Digital Revamp, to break down how to fix your brand messaging, why your CEO needs to be the top of your marketing funnel in 2026, and how the executives growing fastest right now are using LinkedIn thought leadership and executive personal branding to drive trust, attention, and inbound demand - with as little as one piece of content a week.

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