How to Build a PR Strategy That Actually Drives Business Growth

Episode notes

Most companies confuse visibility with credibility. Getting featured feels like the win - but the headline is just the start. Real PR is what happens after the article runs. The investor who finally takes the call. The $30K speaking spot that costs nothing to earn. The partnership that lands because you've been showing up in the right rooms for years. In this episode of Humans of Growth, I sit down with Rachel Ford-Hutman, CEO of Ford-Hutman Media, a PR agency helping life science companies get media coverage, tell their stories, and build credibility with investors and audiences. We get into what PR actually does behind the scenes, why earned media still matters as newsrooms shrink, and the real ROI behind a single press feature.

• Pet Influencer Partnerships: A Marketing Crash Course45 / 100
• Personal Branding & Founder-Led Marketing in an AI Trust Recession28 / 100
• The ROAS Trap: Why Better Numbers Don’t Always Mean Better Growth53 / 100
• Why Your CRM Follow-Up System Matters More Than More Leads
• Why Your Expertise Is Killing Your Brand Messaging