Why Your CRM Follow-Up System Matters More Than More Leads

Episode notes

Most business owners think they have a lead problem. They don’t. They have a follow-up problem. Because you can spend thousands on ads, SEO, website traffic, Google Business Profile optimization, and lead generation, but if no one responds quickly, if the sales process is messy, or if leads disappear into a broken CRM, that marketing spend is wasted. In this episode of Humans of Growth, I sit down with James LaJoie, co-founder of PSP Compass, to break down why “more leads” is not always the answer, and why the businesses that grow fastest are often the ones with the best systems, not the biggest marketing budgets. We get into speed-to-lead, customer lifetime value, local business marketing, AI automation, CRM follow-up systems, and why consistency is one of the biggest differences between companies that scale and companies that stall.

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