Transforming LinkedIn Content into Sales Pipeline

Episode notes

What if your most powerful customer acquisition strategy wasn’t paid ads, cold email, or trade shows… but authentic LinkedIn content and a spaghetti-covered toddler? In this episode of Humans of Growth, Aly Hathcock interviews Caleb Avery, founder and CEO of Tilled - a fast-growing Stripe alternative that helps SaaS platforms launch embedded payments and generate new revenue streams in weeks. We dive into how Caleb built a high-converting marketing engine that: Outperformed outbound sales through founder-led thought leadership Created inbound demand with zero product - just pain point marketing Scaled revenue while shrinking headcount by automating low-leverage work Used build-week culture to unlock team-wide innovation and operational efficiency Caleb also breaks down what’s working on LinkedIn in a sea of AI spam, why personal storytelling drives real pipeline, and how to turn marketing into a long-game growth multiplier - not just a cost center.

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