Referral Marketing Strategy for Predictable Revenue

Episode notes

Most companies say they want referrals. However, what they actually want is a tool that they can flip a switch on and watch revenue roll in. That’s not how referral marketing works. In this episode of Humans of Growth, I sit down with Ben Dixon, CEO of Naxum, to break down what a real referral marketing strategy looks like when you treat it like a true growth channel - not a forgotten link in your website footer. We talk all about… • Why referral marketing dies when you treat it like a plugin • The difference between affiliate marketing, reseller programs, and professional business opportunities • How to design referral program incentives that actually move people • Why lifetime value changes everything about affiliate commission payouts • How daily live presentations & webinars outperform “set it and forget it” programs • Why consistency - not automation - is the real growth lever • How to think about recruiting affiliates in a trust-starved, AI-heavy world If you’ve been relying on word-of-mouth and hoping it scales your business, this episode will shift your perspective. ______________________ RESOURCES: Get help finding the right marketing partner. Learn more about Naxum here.

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