Public Relation Strategy in the Age of AI and Pay-to-Play Media

Episode notes

Most companies think PR is about sending a press release and landing a feature. It’s not. Public relations isn’t hype. It isn’t pay-to-play placements. And it’s definitely not about controlling the media. It’s about credibility - and credibility has to be earned. So what does that actually look like today? In a world flooded with AI-generated pitches and sponsored features, how do you build a real public relations strategy that works? In this episode of Humans of Growth, I sit down with David Eugene Perry - founder of David Perry & Associates - to unpack what real public relations strategy looks like in today’s media landscape. We break down… Earned media vs paid media Why paid PR is often just marketing in disguise Public relations and new release frameworks How to write a press release that journalists care about Why media training for executives is no longer optional …And so much more. Whether you’re a SaaS startup or been around the block for decades, this conversation on PR is here to help you cut through the noise and start building trust in a skeptical, fast-moving world. ______________________ RESOURCES: Get help finding the right marketing partner.

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