Omnichannel Customer Journey: The New Playbook for Trust-Based Growth

Episode notes

Most businesses are still marketing like it’s 2016. Run some ads. Boost a few posts. Hope the phones ring. But today’s buyer doesn’t move in a straight line - they move across dozens of touchpoints. Search. Social. Streaming. Email. Reviews. Your website. Then back again. That’s the reality of the omnichannel customer journey. In this episode of Humans of Growth, we break down why the old 7-touchpoint myth is dead and what it really takes to win in a world of 30+ interactions before someone converts. We explore how multi-touch attribution changes the way you measure marketing success, and why most businesses are over-investing in ads while under-investing in trust.

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