Off-Page SEO: The Backlink Strategy That Moves the Needle

Episode notes

You can write all the content you want and still lose to someone with worse copy and stronger backlinks. Because SEO is not just about what lives on your website. It is also about who on the internet is pointing back to you, vouching for you, and helping Google decide whether your business matters. In this episode of Humans of Growth, Aly Hathcock sits down with Adam of Tork Media to break down the side of SEO most business owners and even a lot of marketers overlook: off-page SEO. They unpack what backlinks actually are, why they matter so much for search visibility, how they influence authority, and what it looks like to build them without wasting time or money. They also get into the real difference between PR-driven backlinks and paid backlinks, what makes a backlink worth buying, and the mistakes agencies make when trying to scale link building.

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