Live Event Marketing: The Full Funnel Marketing Strategy

Episode notes

If your in-person event isn’t selling out, it’s not the algorithm. It’s your funnel. In this episode of Humans of Growth, I sit down with Brian Bauer, CEO of Bauer Entertainment Marketing, to break down what actually drives ticket sales in today’s attention economy. This is a masterclass in entertainment marketing for anyone running concerts, festivals, sports games, or live experiences. We unpack why impressions don’t matter if seats are empty - and why most producers have a conversion problem, not a traffic problem.

• Pet Influencer Partnerships: A Marketing Crash Course65 / 100
• Personal Branding & Founder-Led Marketing in an AI Trust Recession48 / 100
• The ROAS Trap: Why Better Numbers Don’t Always Mean Better Growth73 / 100
• Why Your CRM Follow-Up System Matters More Than More Leads
• How to Build a PR Strategy That Actually Drives Business Growth