How to Rank on Google & AI Search (2026 SEO Tips)

Episode notes

Search is changing faster than most businesses are prepared for, and most business owners are learning the hard way. In this episode of Humans of Growth, Aly Hathcock sits down with Chris Raulf, founder of Boulder SEO Marketing, to break down what’s actually happening behind Google updates, disappearing traffic, and the rise of AI-powered search. This conversation goes beyond old-school SEO tactics and digs into what it really takes to stay visible today. In this episode, we cover: AI search optimization and why traditional SEO tactics are no longer enough How to rank in AI search as platforms like ChatGPT and Perplexity reshape discovery Content optimization for AI and what “quality content” actually means now How to rank on Google after major algorithm updates GEO optimization strategies for showing up in both Google and AI-driven results If your traffic dropped overnight - or you’re trying to future-proof your SEO strategy - this episode will help you understand what changed, why it matters, and what to do next. ______________________ RESOURCES: Get help finding the right marketing partner. Get help acquiring business funding.

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