How to Optimize Google Business Profile & Local Service Ads for Home Service Marketing

Episode notes

During COVID, a lot of home service businesses got fat and happy. The phones were ringing, the leads were rolling in, and marketing budgets quietly disappeared into other line items. Now those same companies are watching their leads dry up and wondering what changed. Their competitors didn't get lazy. In this episode of Humans of Growth, I sit down with Megan Bedford, co-founder of Home Services Marketing Hub, to break down what actually works for home service marketing in 2026 - Google Business Profile, Local Services Ads, the review strategy most contractors are botching, the comeback of direct mail, and how AI search is changing the way customers find local plumbers, HVAC techs, and contractors.

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