Customer Connection: The Metric Most Brands Are Missing

Episode notes

Most CEOs and CMOs are staring at dashboards that make them feel productive while the business quietly pays the price. Because clicks, impressions, and pretty reports can make it look like the marketing is working… …even when growth is flatlined and your audience does not actually feel connected to your brand. In this episode of Humans of Growth, Aly Hathcock sits down with Tiffany Wade, Media Director at Hunter BluMedia, to unpack the uncomfortable truth: a lot of brands are measuring what is easy instead of what actually drives results.

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