Brand Strategy: Why Most Brands Feel Forgettable

Episode notes

Most businesses are forgettable simply because they don't make people feel anything. There's no true depth of feeling and emotion behind the brand. In this episode of Humans of Growth, Aly Hathcock sits down with John of Human Design to unpack what actually makes a brand feel human - and why emotional connection matters far more than polished messaging, feature lists, or surface-level aesthetics. They explore why people do not choose brands based on logic first, how emotional resonance shapes both B2C and B2B buying decisions, and what business owners need to change if their brand looks good on paper but still gets ignored.

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