AI Search SEO: How to Rank in ChatGPT, Perplexity & Google AI Overviews

Episode notes

Pretty websites and quick-hit ads don’t win anymore. In the era of AI Search, visibility belongs to brands that publish at scale, build topical authority, and structure content so AI systems can understand, trust, and recommend it. In this episode of Humans of Growth, host Aly Hathcock sits down with Jennifer Bagley, CEO of CI Web Group, to break down what it actually takes to rank in ChatGPT, Perplexity, Google AI Overviews, and other generative AI search engines. They unpack why AI SEO is fundamentally different from traditional SEO, how AI agents decide which businesses get shown, and why content volume and site architecture now directly correlate to revenue - not vanity metrics. This conversation is a must-watch for local businesses, service providers, and marketing leaders who want to stay visible as search shifts from human-driven queries to AI-powered decision-making.

• Pet Influencer Partnerships: A Marketing Crash Course45 / 100
• Personal Branding & Founder-Led Marketing in an AI Trust Recession28 / 100
• The ROAS Trap: Why Better Numbers Don’t Always Mean Better Growth53 / 100
• Why Your CRM Follow-Up System Matters More Than More Leads
• How to Build a PR Strategy That Actually Drives Business Growth