How the Fxck SEO Podcast · 2023-12-04 · 46 min
"There's no search volume for what we do" - okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore your competitors. Pain points and ‘the need behind the need’. How to make SEO a demand creation channel. How to tell if your product marketing is focusing on the wrong problem. The trick to becoming a ‘no-brainer’ brand. The role of AI in SEO Find Aditya on LinkedIn here: Follow me on LinkedIn here: Join the How the F*ck newsletter here: Learn to scale content production in my eBook!
Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust70 / 100Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content TeamSolo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)