Host The Pro · 2022-01-03 · 20 min
EP12: Conversion Rate Optimization & A/B Testing for eCommerce Special Guest: Joris Bryon Conversion rate optimization is the process of improving the shopping experience to drive a specific KPI - usually, sales. Conversion rate optimization (CRO) can be conducted on landing pages, category pages, or any other customer touchpoint. Are you spending time and resources to increase traffic to your eCommerce website, and still not seeing the revenue you want? You might have a conversion rate optimization (CRO) problem. In this episode, we discuss the top CRO strategies for eCommerce brands. We teach you how to increase your conversion rate, optimize your product pages, and work better with the traffic that you already have coming into your website. We'll learn about A/B testing, and the best tools eCommerce businesses should use to improve their conversion rate and get more sales. Our guest today is Joris Bryon. Joris founded the Dexter Agency in 2014 where he works on scaling 7 and 8-figure brands. He has also published a book on CRO called Kill Your Conversion Killers with The Dexter Method. Enjoy! For further reading check our eCommerce CRO article: Follow Mayple on Social Media!
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