Hospitality Strategy Lab with Jason Littrell · 2026-03-24 · 31 min
Ever wonder why you buy what you buy? Jason sits down with behavioral scientist Dr. Kai-Markus Mueller to explore the fascinating intersection of consumer psychology , neuroscience , and pricing strategy . From the subtle influence of choice architecture to the surprising power of free offers, this episode uncovers the hidden forces shaping decisions in hospitality and beyond.
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