
Hospitality on Air · 2026-03-04 · 29 min
Most business owners say they want more sales. What they actually want is predictable sales. And in hospitality right now? Predictability is basically a fantasy. Whitney sits down with Ryan Thomas, Director of Sales and Marketing at The Camby in Phoenix, to talk about what it really looks like to drive revenue when customers book at the last minute, ownership wants answers, and the market won’t sit still. Ryan shares his unconventional path into hospitality, how COVID reshaped buyer behavior for good, and why “just sell more rooms” is not a strategy. They dig into the tension between revenue management and marketing, the reality of leading in uncertainty, and what it takes to build trust with ownership groups when you don’t control the economy - or consumer confidence. There’s also a sharp conversation about emerging markets and why unique experiences aren’t fluff - they’re survival. If you run a business that depends on demand showing up consistently, this episode will feel very familiar.