Horizons Pod with Nate Desmond · 2025-12-02 · 54 min
Listen now on YouTube , Spotify , and Apple . - Alessia Morichi is a global marketing leader and startup founder who I met while we were both at Google. She has since gone on to cofounded a health tech company in the US, and now leads MarCom for a health tech company in Milan, Italy. Here’s some of my takeaways from this week’s episode… 1/ Brand Growth Takes Time: Leaders often demand instant results, but brand building requires patience. Focus on establishing meaningful customer relationships rather than chasing short-term metrics, and create dashboard metrics that track both immediate and long-term impact. 2/ Network Like Your Growth Depends On It: Actively maintain relationships with peers, mentors, and industry leaders. Especially in challenging industries, allies who understand your unique challenges are invaluable. 3/ Make Brand Data Digestible: Transform brand metrics into business language. Track specific KPIs like C-suite follower growth, media value of press mentions, and clear funnel progression. Present data in ways that resonate with revenue-focused stakeholders.
I Made An Album That Teaches You Marketing [Season 1 Recap]55 / 100
From 4 Stores to 400: Build-A-Bear's Empathy-Led Growth Strategy with Dave Finnegan
The Secret To Marketing Briefs That Win Customers with Sarah Aird-Mash
The Breaking Bad Approach To Marketing Content with Tommy Walker
We're In A Curiosity Recession (And It's Killing Strategy)